下面为大家整理一篇优秀的essay代写范文- Art communication and business culture,供大家参考学习,这篇论文讨论了艺术传播与商业文化。在艺术的传播中,其表现往往带有浓厚的个性表达色彩,即使是在向大众传播的过程中也依然保持了一定的个性;而商业文化包括商业制度和商业道德等,商业面向大众,目的在于满足大多数人的需求,同时也实现自身获得利润的目的,偏向共性。艺术传播和商业文化可以融合在一起,而文化产业就是二者之间的一条纽带。
First say is art, art, talent and technology, art and communication with together art and art spread can also be attributed to communication, from communication field of carrying out a small branch of art have their own characteristics, art also is divided into many areas, there are eight major art, sculpture, literature, dance, music, drama, architecture, art, movies. Business culture is a phenomenon of social culture, which is caused by the trading of goods. During the qin dynasty, there began to be merchants, who dealt in animal husbandry, handicraft industry and agriculture. The famous commercial cities in the qin dynasty included handan, changsha and luoyang. The tang and song dynasties were a transitional period from ancient commerce to modern commerce. By the time of the yuan dynasty, which unified China, commerce was developing very well. Commerce began to sprout in Ming and qing dynasties until the end of qing dynasty.
Art communication is a relatively complex process, from the emergence of art, to the display of art, to the acceptance of art by people. Art involves a wide range of fields, including art creation, art appreciation, art support, art evaluation, art circulation and art leadership. Among them, art appreciation and artistic creation are the most prominent. When art is spread and accepted, the door of art communication is opened. Like maslow's hierarchy of needs theory, his hierarchy of needs is divided into five levels: physiological needs, security needs, love and belonging needs, respect needs and self-actualization needs. It has a hierarchy, like a staircase. It's hierarchical, but it's not fixed, and everyone's needs are different, depending on their circumstances. The satisfaction of needs has these rules. One is that after one layer of needs is satisfied, another layer of needs will appear. Second, when you have several kinds of needs at the same time, you need to satisfy the most urgent needs first, and then meet the second urgent needs successively. Third, only when the needs of the lower level are met will the needs of the higher level be developed. From this point of view, people's needs are many and many, and they just want to prove their existence to the society and nature. Art, art is the language of another kind of supplement, for example, people laugh we until she must be very happy, cry must be met not happy or sad thing, frontal voice talking a lot could be said I was very angry, anxious time will show the dance, art through a variety of ways to display its vitality.
Commerce originated in the shang dynasty. People in the shang dynasty traded goods for goods. Later, there was money, and then they began to trade money. At that time, the money was shells, such as sea shells, bone shells, stone shells, jade shells and copper shells. In modern times, technology has developed rapidly, and online and offline transactions have taken place. Most scholars define business culture as material culture, spiritual culture and institutional culture, while others believe that business culture is a kind of cultural phenomenon arising from the combination of business and culture. Business culture permeates our daily life, the production of goods, the exchange of equivalent value of goods, the psychology of consumers and the psychology of service providers involved in the transaction. Speaking of business culture, Hong Kong's business culture is worth mentioning. The service spirit of Hong Kong people is beyond the reach of many countries in the world. The service industry in Hong Kong is doing very well. They stick to their responsibilities and try to do their part well. In fact, they are meeting the needs of the society. There is no pecking order in Hong Kong. Everyone is equal. Everyone is concerned about themselves and others. Imagine you are a waiter in a coffee shop and how to serve well. It's simple. This spirit is the essence of Hong Kong.
The expression of art often has a strong personality expression color, even in the process of spreading to the public still maintained a certain personality; And business culture includes business system, business ethics, business strategy, etc. Business is oriented to the public, with the aim of meeting the needs of the majority of people, and at the same time, realizing the purpose of obtaining profits, and favoring commonality. The very act of spreading this activity is to increase the audience, which is consistent with the characteristics of business expanding the market. It can be seen that art communication and business culture can be integrated. Cultural industry is a link between the two. As far as China's current national conditions are concerned, the cultural industry is developing rapidly and has broad prospects. The increasing material and cultural demands of the people will stimulate the vigorous development of the cultural industry in the future. Cultural industry is first and foremost still under the category of business, any business form contains a certain business culture. Secondly, cultural industry is a special industry in business, which is closely related to the spiritual life of consumers and shoulders the mission of disseminating information, knowledge and art to the public. Therefore, cultural industry will be an important link between art communication and commercial communication.
The traditional art is sunny and beautiful. It is for the leisure and entertainment of the upper class and the elite. Circulate. In modern society, art can be spread through books, images, music and other colorful forms, which just proves that art is gradually "flying into the homes of ordinary people". The continuous expansion of art communication has something to do with the development of commerce, because the economic foundation determines the superstructure. Art communication can make the commercial culture develop well, stay away from the "three vulgarity", and offset the negative influence brought by the inherent disadvantages of market economy. On the contrary, commercial culture can further make art more down-to-earth and more acceptable to the public, especially the general public.
Therefore, in order to eliminate the contradiction between art communication and commercial culture, we must first develop the cultural industry and make the cultural industry a bridge and link between the two. Secondly, artists in the new era should review the situation, follow the trend of The Times, and create art that is popular with the public, so that it can better play its value in the commercial circulation system.
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