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本篇paper代写- Visual culture讨论了视觉文化。视觉文化是一种新的东西，因为它把视觉聚焦为一个意义生产和竞争的场所。西方文化一直把口语当作知识实践的最高形式，而把视觉再现形式看做是对于理念的第二等的图解。由于现代科技的发展也促使了传播者在传播过程中运用了不同以往的传播方式，一定程度上引导了受众的观看的方式，受众也开始慢慢的改变了一些观看习惯。本篇paper代写由51due代写平台整理，供大家参考阅读。

In today's society, people's eyes are constantly bombarded with visual shocks and dazzling people. There are many things that attract your eyeballs. These eye-catching visuals and new thinking are prominent in the phenomenon of appearing on the screen, which impinge on traditional culture and values in many aspects.

Visual culture is a new thing because it focuses vision on a place of meaning production and competition. In western culture, oral English has always been regarded as the highest form of knowledge practice, while visual representation is regarded as the second-class diagram of ideas. The emergence of visual culture has developed what Mitchell calls the "graphic theory", which recognizes that certain aspects of western philosophy and science have begun to adopt an image rather than a textual worldview. Because of the development of modern science and technology, communicators have adopted different communication modes in the process of communication. To some extent, they have guided the audience's way of watching, and the audience has gradually changed some viewing habits.

For example, the traditional paper reading habit in China is from right to left, but now it is basically from left to right. Along with the development of the information age, the Internet has entered since the media age, ordinary people no longer rely on a single "mainstream media" for counseling, voices from all quarters, bring more information for the public, the general public has the dominant position to the information dissemination, information dissemination have traditional "point to surface" into "point to point". People can read books through mobile phones and e-readers, and read books and newspapers online. Readers can see literature works and news updates in real time at any time. Communicators in order to make readers read in electronic media to have the pleasure of reading paper text, also set up on the electronic screen like books pages, and pages, readers can watch on the electronic screen on the back page of the text, this technology is designed, had no practical significance, but in order to meet the needs of the audience to watch. It shows that the new communication mode of the receiver also influences the communication mode and technology improvement of the receiver.

The advent of new technology has made it more and more demanding for viewers to see the outside world. When people listen to how others describe the spectacle of overlooking the city from a height, they may be more willing to climb that height and see for themselves. People are no longer satisfied with the description of things in words, but hope to obtain more intuitive visual feelings through the support of technology. For example, people can watch a drop of water fall into the water with a high power camera, as well as the instantaneous state when water freezes.

Visual viewing has the characteristics of The Times, and each era has its own unique way and content. Ancient people may watch the world is the world is very intuitive, is also a real content, but as the modern times after the generation of some advanced instruments, people can see once can't see things, for example, in the film, when the film a car fast coming to a person, can use the technique of montage, let the audience see have taken place in both eyes, is not true. For thousands of years, we didn't know what the earth was really like, but now we can see the earth from space by satellite or spacecraft, which was never possible before. When a picture of the earth taken from space may be more attractive than a description of the earth's appearance, this is the look of the present age.

Through the change of viewing mode, we find that the world is diversified and the space is multi-angle. Before we in view of a thing is often just a point of view, we can now angles to watch, this is we can't do that with the naked eye before, perhaps the first Olympic Games a player do gymnastics, we may see his movement from one Angle, but now the Olympic Games, we can install the camera angles, to watch his movement from different angles, fully meet the demand of the audience to watch.

Such viewing mode in the so-called special time will also help people to identify things real scene, such as the 2008 Beijing Olympic Games the American swimmer in the so-called "flying fish" Phelps in the 100 m freestyle with Serbia, won only nuances of less than 0.1 seconds, the difference on the naked eye who simply don't see the hand contact to the finish line first, finally the referee is through water and underwater high-definition camera in slow motion replay to confirm Phelps won, this kind of situation in the one hundred years ago could not be achieved.

This multi-angle vision has been used in many places, including the qiantang river observation every August. Of course, it is a good feeling to be able to watch the qiantang river tide on the spot. But modern bore way is the ancients can't imagine, not only can make thousands of miles away can bore through TV, but also heavy high bore on the plane, moreover can install the camera in prop people in more dangerous but has the very good bore point, let people can watch the spring tide of the most exciting. This way of viewing can sometimes be seen more than people in the field.

Modern people can create many things that disappear in the real society or seldom meet in life through computer simulation. Typical programs include animal world, man and nature, etc.

Some scientists often make vivid life scenes of dinosaurs by simulating their images based on their fossil bones. Viewers can see the disappearance of hundreds of millions or even hundreds of millions of years of mock dinosaurs on TV, bringing unprecedented visual pleasure to people. Sometimes the effect of this simulation is similar to that of the real one, and one might have believed it had it not been for the rational recognition that dinosaurs were extinct.

Film and television anthropology is a new subject with audio-visual technology as the main means. The application of film and television art in the field of anthropology began with the invention of film technology. Since the first anthropological film production of barbary people's pottery, film and television anthropology has gradually constructed a complex system combining theory and experience. In the case of movies and TV plays, some movies and TV programs constantly seek for actors' clothes, scenery and other images to shock people's eyes. Take, for example, the new version of the comedy the ao jianghu: for example, in the new version, the character played by Jon Chen never fails to change the image of masculinity in the old version. According to the producers in the interview, it does mean to cater to the current audience. The new version to thrive, "the classics of jin yong's completely adapted into a downright idol drama, this topic and in comparison with previous version of the world-famous great deficiency, the content of total also has the innovation, but because the ministry show on characters and visual model manufacture, the ratings are still made. According to the survey, the new series has a 2.39 percent rating on the national network, ranking among the top TV channels in February.

Let's leave aside the quality of the content of the new series, but from an objective point of view, it does create a high level of audience rating. At present, most of the movies are large in terms of vision, and their communication mode has gradually affected the audience's appreciation level and aesthetic taste. However, on the other hand, it is also the aesthetic needs of the audience, which makes the communicator choose the best in the communication process. In 1997, for example, Diana died in a car crash while driving at high speed in a Mercedes driven by Diana and her boyfriend to escape the cameras and cameras of dozens of journalists. Later, the whole society lashed out at the journalists and cameramen who pursued them. A month after the incident, journalists began responding to critics online, largely in response not to shoot Diana, but to satisfy the audience's visual curiosity in the face of strong demand. In fact, Diana has been involved in people's visual needs since the moment she married prince Charles. In order to meet the needs of the media and the public for the slim and strong body, her body has changed a lot. Diana passed the diet and took regular exercise on a daily basis. In the end, she basically achieved the desired effect of the audience on the screen in all aspects and became what the media and the public want to see. Journalists do have a point, and in many cases, the needs of the audience influence the attitude and manner of the communicator. Meanwhile, the development of visual culture has created a generation of British princesses. Diana was called "the rose of England", but she still has one of the highest exposure rates in the world in the second half of the 20th century. Had it not been for such a high level of visual culture, had it not been for the world's cameras to focus on her, she might have been an ordinary princess, and perhaps not for the tragic events that followed. However, in the highly publicized situation, she became a public figure in the world, which also changed her fate.

Eighty s Hong Kong movie has a very typical characteristics, it's a movie camera generally not more than three seconds, every one scene conversion fast, let the audience when the movie is a kind of visual pleasure, but at the same time, the lack of this kind of fast food type long movie, over time to make the audience in the movie lacks a kind of thinking, because it too fast, each shot transition when viewing to the audience. Audiences are easily led by movies and lack deep thinking about things. However, the new version of "the ao jianghu" subverts the vision and the plot, especially makes the east, which is originally a man's body, appear directly in front of the audience with a woman's body from the very beginning, unconsciously guides the audience to feel sympathy and blessing for the love between the east and ling fox-trot. In fact, the communicator has objectively changed the original social ethics of the audience, which is equivalent to making the audience unconsciously accept homosexuality or violate the conventional social ethics.

Through visual observation, people can see things directly. With the development of visual culture, people can have a deeper understanding of the outside world. When disseminators create all kinds of amazing visual effects, they are also spreading and publicizing a certain culture. Such as wuhan Yangtze river bridge opened in 1957, from its tone and bridge pier, the style of the bridgehead, can obviously feel a kind of style restoring ancient ways and ginseng to some former Soviet cultural elements, and then built three bridge, wuhan Yangtze river bridge, the bridge, put up a big column in the two suspension for ten steel, has a significantly with modern architectural styles. Through the appearance of an object, it can radiate the culture it contains.

As the saying goes, clothes make the man, but gold makes the man. Especially at the moment, many things do need to be packaged in order to attract people's attention in the first place. For example, the relationship between the frame and the painting, derrida said, is "neither within the work nor outside the work, neither above the work nor under the work, neither opposing opposition nor maintaining uncertainty, and also exerting considerable influence on the work. It's not just around the work anymore." When appreciating a painting, the audience must appreciate it together with the frame, and the frame work with the painting must be much better than no effect. Now the eyes of the audience have become impatient to read carefully, just like if they turn on the TV and fail to attract their attention within a minute, they may have to change the channel immediately, and the audience has an initiative in their hands.

Now a lot of TV programs should be in its original content, do the visual packaging, such as the 2012 hit the documentary "on the tip of the tongue of China", achieved high ratings, the documentary is not only to introduce the audience to food all over the country, from the level of audio and visual symbols, is more easy and fast narrative rhythm and choiceness exquisite images, it use the technique of "macro photography", the temptation of food through the images, sound, montage to show incisively and vividly, to show the audience the Chinese diet rheology. While watching the documentary, the audience is also enjoying a visual feast.

After people enter the age of visual image reading, the visual and visual features of film and television communication, such as visualization and directness, make its advantages in the process of cross-cultural communication more and more obvious. By referring to metz's film semiotics theory, film and television texts can be divided into three parts. The first two parts are audio-visual parts, including language, behavior, landscape, composition and other audio-visual symbols. The story part, built on the first layer, forms a coherent and meaningful story through audio-visual language. The success of "a bite of China" is enough to show that the development of visual culture can help to attract the audience's attention and spread culture through visual images. However, it has certain benefits only from the aspect of cultural communication. Nowadays, with the high development of visual culture, people can make good use of its function, but they must master its degree, try to avoid the negative effects it brings to the society, and think about how to make better use of visual culture to serve the development of human society.

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