Essay代写：Business operation management－r51due

下面为大家整理一篇优秀的essay代写范文- Business operation management，供大家参考学习，这篇论文讨论了企业的运营管理。运营，或又可称为营运。企业一般由经营、管理、运营三个机能层面所构成，经营机能多与公司整体目标和战略事项的设定和决策有关。营运，可以浅显地理解为经营运作管理。在公司设立营运部门，也就是更集中地提升公司的收入，控制直接用于一线营运的费用，从而搭建一个高效率低费用的营运体系。

The operation management department is responsible for the management of the company's commodities, procurement, planning, sales, etc. However, at present, Chinese enterprises do not truly understand the real purpose of operation, model and core areas.

Operation, or operation. The enterprise generally consists of three functional levels: operation, management and operation. The business function is mostly related to the setting and decision-making of the company's overall goals and strategic matters, which is the business content at the level of the general manager. The operation is mostly under the established target, the enterprise through the control of resources and specific implementation of the target content. This link belongs to the business scope of the chief operating officer; The management function level is mostly related to finance, personnel, logistics, computer and other specific professional contents. It is mainly a second-line business that assists support, and assists operation and operation in the aspect of early warning. In general, it is mostly taken up by personnel who understand front-line operation.

Operation can be understood as operation management. To set up the operation department in the company, that is, to increase the income of the company more centrally, to control the expenses directly used for front-line operation, so as to build an efficient and low-cost operation system. A successful retail chain, which sets up an operation system, is carried out according to the principle of 3S, namely Specialization: Specialization; Simplification: Simplification; Standardization.

Typically, we set up a number of management indicators for the operations department, which work around these indicators. However, with the deepening of the business and the meticulous management, the indicators are more and more and more detailed, which finally leads to the loss of focus and main thrust of the operation line work in a series of detailed and unsystematic indicators. In practice, operation means expanding sales and improving sales efficiency. Higher sales can lead to greater market power, diluting fixed fees and thus lower expense ratios. And low cost can bring the gross profit contribution rate of unit sales, so as to achieve higher profitability of the enterprise. The contribution of operation to operation is to develop market rapidly and increase income.

Define operating objectives. Operating objectives can be divided into operating objectives and management objectives. Operating objectives are directly related to profits, is fundamental. Identify key management points to control to achieve operational goals. Sales promotion: manage the business content well; Secondly, the commodity information should be transmitted to consumers through various publicity activities. Thirdly, it helps consumers to select and combine commodities efficiently through professional services to achieve higher performance satisfaction. Finally, reduce the cost price of goods, expand the profit space, enhance the ability of low sales; Improve customer satisfaction by using professional service of commodity quality; At the same time, sales monitoring can also be from the customer price and number of customers to manage. Comprehensive increase of gross margin: control commodity cost; Catch good return the sale of goods; Must do well the store terminal service. Operating cost control, the key is variable cost management. Reduce bad inventory, indirectly reduce wastage, improve capital turnover efficiency, improve the rate of return on investment; Attention to fixed inventory, slow - moving inventory and near - term inventory.

Standards and control indicators must be established for the above management points. Firstly, the work report system should be designed to report and analyze the indicators according to a certain period of time and take corresponding measures to improve according to the analysis results. At the same time, work procedures and standards should be developed in order to improve work efficiency, reduce work coordination and waiting time, and achieve the goal of rapid management replication in chain expansion.

Find the right management person. The responsibility to the chief operating officer and the person first condition is a premise foundation of good operation management. General requirements for chief operating officer: bachelor degree or above in management. Received management, financial management, enterprise operation management, leadership skills, production operations management and other knowledge training. At least 5 years working experience and 4 years senior management experience. Excellent leadership and management skills and good business philosophy. Have a strong team spirit, organization and planning ability and good communication skills; Have extensive contact with and in-depth communication with senior officials of the government and enterprises; Strong logical thinking ability; Strong marketing experience. Handle affairs conscientiously rigorous; Pursue success, be energetic and can work under great pressure.

Determine the role of the operating department in the operating system, specific objectives and requirements. Set the supervisor's job requirements and find the right person for operation. Set up the operation system with the chief operating officer as the center. Department establishment, including department function, core business design, index design and department personnel allocation. Design the reporting system of each department, and preliminarily make the work standards of key business processes and key positions. According to the preliminary reporting system and standard system, the operation and operation system will be started, and regular review will be carried out to put forward the irrationality of the original standard and revise it, until the operation system runs smoothly and the purpose of operation can be clearly achieved in the operation process of the system, then the standard will be decided. Education supervises the staff of each post to carry out the work in strict accordance with the standards and fulfill the responsibilities of the post. When the operating conditions and operating conditions change, the corresponding standards need to be revised again, and the new standards should be supervised.

First, the company should make use of the unique advantages of the chain and place orders by the headquarters to improve the bargaining power and reduce the procurement cost. When necessary, it can join hands with friendly and non-overlapping peers to form the purchasing congmeng and further expand the advantages of scale negotiation. Secondly, it is necessary to make good use of the supplier's commodity expertise and consumer education ability to introduce its terminal product technology to improve customer satisfaction and employee service skills

Include employee basic quality and professional service training. The basic shopping soft environment of a retail store is determined by the quality of service personnel. If employees can become shopping consultants to consumers, it will be the most difficult for the company to imitate the competitiveness.

This is a key part of category management to gain unique profitability. However, it is also the highest level of commodity competition for chain companies to manage good activities after developing certain brand strength and scale. Through the unique consumer demand survey of the chain, the company developed unique products together with the manufacturer, and labeled with its own brand, to enjoy the market and customers, and through these products to improve the chain brand with superior cost performance. Even if you can't be a private brand, you should try to cooperate with suppliers to develop exclusive distribution varieties. Especially now, all consumer goods manufacturing industries are starting to initiate industrial integration. Among them, there will be a lot of well-known brand enterprises with excessive production capacity after merger and expansion. Even if you can't sell exclusively for a long time, you'll want to pursue regional exclusivity for a while.

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