r51due

下面为大家整理一篇优秀的assignment代写范文- Statistical analysis in marketing，供大家参考学习，这篇论文讨论了市场营销中的统计分析。在开展市场营销工作过程当中，运用统计方法能够更好的保证市场信息，在进行分析过程当中具有一定的合理性、科学性、准确性。尤其是运用统计学信息，能够更好的保证企业在进行策划过程当中准确掌握自身产品信息和竞争产品信息。依据市场发展形势和产品信息，能够制定科学合理良好的市场营销方案。

Demand is the guide of behavior. At present, people have different consumption needs. Therefore, only by understanding consumer needs and mastering consumer psychology can they meet different consumption needs and realize the profit purpose, survival and even development of enterprises. A lot of people will buy what they need most when they buy something. After the income level is improved, they will carry out higher level consumption and conduct marketing economic psychological analysis, which can provide a better insight into the direction of the market.

Many consumers will of packaging beautiful, propaganda and star endorsement of the product has good impression, therefore, the psychology in business is based on customer's work in this field, at the time of product design, fully according to the characteristics of the products go on packing, at the time of product promotion, please star, first product good impression to consumers, to increase sales. Moreover, products packaged and promoted by stars can also form brand effect faster and attract more customers.

In the actual link of product flow to consumers, marketers who are good at insight into consumer psychology are more likely to reach their sales expectations. Sales personnel who understand the knowledge of sales psychology and are good at using psychology are more able to attract customers, introduce the product information to customers before they carry out products, and judge customers' psychology accurately according to customers' reactions, and finally complete the transaction.

Communicate effectively. People are born with the ability to communicate, but effective communication needs to be learned. In the sales process, effective communication between sales staff and customers requires good understanding and expression ability of sales staff. When listening to customers' needs, they can judge what customers really want at a deeper level. And recommend the most suitable products to customers, to avoid customers' wrong purchase, spend money to buy satisfactory products. However, it is not enough to rely on the efforts of sales staff for effective communication. People's cognition level is different, so communication deviation will always exist, which can be divided into the following categories:

The first impression of seeing a product has a very direct impact on consumers' first perception of the product and sales staff. If customers have a very good first impression of the product and sales staff, the probability of the customer buying the product will be increased.

Life's impression of the nearest distance between people and things has a great influence on people's first impression of a thing. When people receive two kinds of information about a thing in a short time, they tend to prefer the first information. This is mainly because of the proximity effect. Because of this, people prefer products recommended by acquaintances to those recommended by unfamiliar salespeople. In addition, enterprises can choose a certain period of time for continuous publicity of products to increase people's understanding of products and attract more consumers to buy products. Meanwhile, the brand effect that asks star propaganda and forms, also let consumer be more willing to buy.

In life, if we have a good impression of a person, or like a person, we will have a good impression of the related goods. In marketing, we are more inclined to buy. In fact, the brand effect is also the halo effect. Rational use of this effect can enable sales personnel and consumers to actively and effectively communicate with each other, understand the needs of customers, and try to avoid and eliminate adverse deviations in customers' cognition of products. And build up the understanding that sales staff want customers to build, so that customers are more willing to buy products, so as to create greater value.

Buying motives lead purchasing behavior, the buying motives of people along with the social progress and improvement, demand levels increase with higher standards of living, and the psychological needs of consumers to purchase motivation and buying behavior is very important, the role of psychological needs, consumers' expectations of goods but also in improving, focus on product level is no longer just stay in the commodities themselves but further attention to bring the spirit of feeling, it shows that the modern consumer buying behavior produced change, purchase focus has shifted.

Through the above analysis, we can find that economic and psychological analysis of consumers' consumption behaviors in marketing can not only help us better understand customers' needs and expand sales volume, but also bring more profits to enterprises and enhance their competitiveness. At the same time, enterprises can develop products more in line with customers' psychological expectations, enhance the competitiveness of this product in other similar products, and increase enterprise profits and market share. The application of psychology in marketing not only appears in the sales link, but also runs through the links of product design, packaging and publicity. To this end, enterprises should make full use of psychology's first impression law, recency law and halo effect. At the same time, it is also necessary to train marketing personnel's psychological knowledge, marketing knowledge and communication knowledge to adapt to the development and progress of society. The analytical application of psychology in marketing is a powerful weapon for enterprises to win in today's fierce market competition and seek long-term development.

51due留学教育原创版权郑重声明：原创assignment代写范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。主要业务有assignment代写、essay代写、paper代写服务。

51due为留学生提供最好的assignment代写服务，亲们可以进入主页了解和获取更多assignment代写范文 提供北美作业代写服务，详情可以咨询我们的客服QQ：800020041。