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下面为大家整理一篇优秀的paper代写范文- The role of ideological and political work in marketing，供大家参考学习，这篇论文讨论了市场营销中的思想政治工作。思想政治是任何一个企业的思想保障，随着如今社会经济的不断进步与发展，市场经济越来越激烈，企业要想在市场营销中脱颖而出，就必须将企业思想政治工作的作用充分的发挥出来。企业的思想政治工作存在就是为了让企业深入实践，发展科学观点，在目前的新背景环境中，企业必须要将员工的力量集中在一起，在企业中制定出有关的激励机制，从而给企业的发展奠定更加稳定的基础。

Ideological and political work is the ideological guarantee of any enterprise. With the continuous progress and development of social economy, the market economy is becoming more and more fierce. If an enterprise wants to stand out in marketing, it must give full play to its ideological and political work.

Now is the 21st century, in this century has a lot of possibilities, enterprise market competition degree has rapid growth, in this situation, enterprises in the marketing

Enterprises must look to the external market, because when they are marketing, most of them are limited by resources and energy, and they cannot meet the wishes of all consumers. They must carefully study the market, and then conduct in-depth communication with customers. And, in a market, there will be a lot of peer enterprises, at this time, the enterprise must be compared with peers, the existing shortcomings in their own marketing to improve, reposition themselves. In the comparison, enterprises will not only find their own shortcomings, but also find their own advantages. In addition to improving the shortcomings, enterprises will dig deep into their advantages, develop and position their own products, so as to create their own position in the marketing market. Second, in the enterprise marketing, if you want to play to the function of the ideological work, also have to put all the mind of the most looking for positioning, enterprises are not only the ideological work of condensing the wisdom of the enterprise up and down a lot of staff, also makes every employee found the survival strategy, the enterprise marketing, each production links all have a lot of employees, these employees for enterprise products have the highest familiarity. After work, they go back to their own lives. They see different things and contact different people, which provides original information for the development of enterprise products, which fully demonstrates the role of brainstorming. In addition, enterprises must innovate their own concepts. Since there are many consumers in the society, and each consumer has different views and needs on products, it is very difficult for the same product to be accepted by consumers for a long time in the market. Due to the constant product innovation, as far as possible to meet the public demand, under the current new situation, to say the competitiveness of industries is very fierce, may be a little mistake, will bring to the future development of the enterprise bottleneck, so the enterprise to get development, must be the product innovation idea change, win in the fierce competition to create a situation.

During the process of marketing, any enterprise want to realize efficient marketing, its premise is a good product, and good product standard is the quality pass, if product of poor quality is difficult to attract consumers, it not only is the key to competition in the market, or enterprise implement marketing center, so the enterprise must will boost up product quality. In many enterprises in China, the quality of products has been basically tested, enterprises should set up a special quality inspection department, to achieve their own production, testing, sales of a road service model.

First of all, enterprises must play the role of corporate culture when carrying out marketing. Under the background of the new market mechanism, many enterprises have made innovations in their own technologies and have had great supervision on product quality. When the gap in product quality gradually Narrows, enterprises begin to focus their competition on service quality. In today's society, consumers focus on service quality as well as product quality. Therefore, the ideological and political work of enterprises needs to play a role in such aspects as delivery service and quality "three guarantees", so as to promote the development of enterprise marketing. Secondly, it can be said that spiritual culture is the soul of an enterprise. Whether an enterprise has vitality and can establish a good image in the hearts of consumers has a great relationship with its spiritual culture. Therefore, if an enterprise wants to obtain a better evaluation and competition mechanism in marketing, it must display its spirit and culture atmosphere, and present a positive, active and healthy image to consumers and customers. Enterprise staff shall be unified overalls, strengthen the propaganda, unified propaganda caliber, force of employees, thus to create a good spirit, if an enterprise's image is lazy, so it is very difficult to get the trust of the customers and clients, not to mention how to gain a foothold in the market marketing. The ideological and political work of enterprises exists to enable enterprises to deeply practice and develop scientific views. In the current new background environment, enterprises must concentrate the strength of employees and work out relevant incentive mechanism in enterprises, so as to lay a more stable foundation for the development of enterprises.

In the fierce competition environment of the current market, it is difficult for enterprises to survive in the market if they cannot find their own positioning, reform their existing shortcomings and develop their own advantages. Therefore, in future development, the enterprise must, accurate positioning of their products and will overcome all difficulties, to gradually improve the quality of the products, at the same time, companies also must exert the function of the spirit of enterprise, to implement marketing spirit of enterprise culture, in order to promote its development trend in the future.

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