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留学生essay代写精选范文：“浅谈企业国际化经营管理”，这篇论文讨论了企业的国际化经营管理。企业国际化经营，指的是跨国经营。企业要想进入国际市场，主要靠国际贸易和国外投资两种形式。企业打算发展贸易的话，就可以在国外建立销售部，直接出口到国外去销售。相比贸易途径，投资的话风险比较大，一旦项目失败，那么资金就会出现亏损。

Enterprise of international business, it is to point to the enterprises to actively participate in the international division of labor, from domestic business development for multinational business behavior. In this period, according to the international enterprise should different characteristics and different stages, the choice of the way into the foreign market, and timely market entry way adjustment and conversion, the enterprise of "going out" development strategy and development of international business, are all very important. This paper, from the enterprise of international business, the causes and the main mode, we analyzed the Swedish international enterprise international operation of the main power, find out the our country enterprise of international business of can draw lessons from the road.

Enterprise to enter the international market are the main forms of international trade and foreign direct investment (FDI) two kinds big, concrete and include indirect exports, direct export, transnational merger, joint ventures and new investment five types. Indirect exports is through the middlemen or agent make the enterprise products to enter the international market. In the initial stage of indirect exports, some enterprise (especially a few small enterprise) often just to complete the international order negative, does not actively look for export opportunities, not even the international market consciousness.

By adopting indirect export form, the enterprise to set up sales channels, less investment, and market entry and exit are very easy, it risks borne also less, but most profits may be middlemen earn, and the enterprise cannot directly master tourists, unable to control the market first-hand information, easy disciplined by others. Direct export is to show the enterprise to set up sales abroad through the organization and sales channel, make its products to enter the international market. In the direct export, the enterprise to set up all kinds of sales network, there must be some investment, to take greater risks, but the potential income will be more big, at the same time it can directly master tourists, grasps the market first-hand information and direct trade is the main defect of transaction cost is higher, and vulnerable to various trade barriers of interference.

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And indirect trade, such as direct trade into the way in, the investment is the enterprise market into long-term, stable strategic behavior, therefore daily said market into the general refers to the investment in. Foreign direct investment is to show the enterprise market into foreign investment, and establish production organization. It includes transnational merger, foreign joint ventures and new investment and other forms. Advantage through merger and multinational enterprises, can enter the new production management field or a new regional market. The near ten years, merger of global capital has become the main form of direct investment.

Joint venture refers to two or more enterprises of the new joint venture enterprise, thus to enter a new market, develop new business. According to the McKinsey study of relevant personnel, the strength of the company affiliated company, its successful opportunity is bigger, the success rate can be in 67% or so, In two financial weak established between the company's affiliated company, its success rate is only 39%; And in those who bring a partner the function of another partner greatly exceed the affiliated enterprise, only one third of success. The great advantage of the joint venture is beneficial to both sides of joint venture in products, technology or management in mutual cooperation and complement each other, foster, obtain enterprise strategic advantage, forming a strategic alliance and avoid their weakness and inferiority of "strategic gap". New investment refers to the existing enterprise through the investment activities and start a new business entity to enter a new market.

The biggest advantage is that new investment, can make full use of multinational enterprise existing resources, make new businesses in the equipment, technology, management based on a high starting point, and avoid annexing risks and the old and new management system of conflict and friction. But compared with the multinational merger, also has some negative factors, the main investment cost is higher, to enter the market over a long period of time, vulnerable to the blockade in the enterprise and revenge. Especially in the slow growth of the industry, the scale of the new investment in the industry often chronic excessive competition and the flow of the assets of the trap. Enterprise limited resources once put into foreign markets through the new way, if the project fails, high specificity illiquid assets, and may be unable to quit and the loss occurs, the worse the liquidity of assets loss may be the greater the.

Enterprise to enter the market way is not unchangeable, market development process tend to have the evolutionary and innovative features. In the process of enterprise internationalization was especially obvious. Most of the industrial enterprise in before international operation, international market access to the choice of the ways of took the "first easy to escalate, after" strategy, general enterprise common market into the logic is: pure domestic trade-through the middlemen indirect exports--the enterprise to direct export-the establishment of overseas sales division, the establishment of overseas branch transnational production.

In developing the foreign business, most of the company is through and independent agents cooperation deal with the first batch of export business, usually to psychological distance is nearly (i.e. language and social customs, traditional habits relatively close) country exports. If the lead-up to victory, the company will hire more agent to other countries expand, and set up a special processing and export agent relationship. If export market potential is tremendous, and they can in these countries was established to replace the sales subsidiary agent, so although increased its investment and risk, but also increase their profit potential volume. In order to manage these companies, they tend to set up international Marketing Department to replace the export department.

If overseas markets continue to stable development, or the host country asked local production, a company can implement localization strategy, through investment

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