Paper代写：Business illustration－r51due

下面为大家整理一篇优秀的paper代写范文- Business illustration，供大家参考学习，这篇论文讨论了商业插画。商业插画发展到今天，已经远远不是人们当时认知的阶段了，在美国，商业插画已经经历了一场革命，正以迅雷不及掩耳之势席卷人们的生活。商业插画是流行文化的组成部分，并且是文化创意产业的一部分，这是商业插画发展的前提，但在这样的前提下怎样使商业插画能够充分应用到市场中去，是最考验商业插画生存能力的要素。

The rapid development of modern society, the continuous updating of materials and technologies, and the scientific and technological development of the media all make the techniques and media of commercial illustration more and more abundant. In the era of commodity economy, illustration has played a catalytic role in the development of creative industries. In turn, the general environment of commodity economy has also played a catalytic role in the development of commercial illustrations. How to make full use of this advantage is an issue that illustration practitioners should consider.

The illustration was originally developed primarily with the development of newspapers and periodicals in the early 19th century. The golden era was the United States in the 1950s and 1960s. Most of the illustrators were then professional painters, Charts and supplementary illustrations were gradually applied to commercial areas, with a clear painting colors and painter personal traits.

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The development of commercial illustration is far from the stage of cognition of people at that time. When we were young, our understanding of illustration still remained in comic strips and children's picture books. In the United States, commercial illustration has undergone a revolution, The trend swept people's lives, and in the form of such several main channels of communication: print media, film and television media and the Internet media. Commercial illustration is an integral part of popular culture and is part of the cultural and creative industries. This is a prerequisite for the development of commercial illustrations. However, under such circumstances, how to make commercial illustrations fully applicable to the market is the most test of the viability of commercial illustrations The elements.

As I mentioned above, the illustrations were originally used to supplement the illustrative periodicals with magazines. This was the initial premise for the development of commercial illustrations. For consumers, its existence was necessary when people read it Illustration of the body and mind to relax, not because of all the text and people have a boring feeling, illustrations in the book market, the growth and development has also made illustrations become more functional and communication, and gradually from the text Mainly in the illustration of books out of the form of a pictorial business illustrator type, which is also the commercial illustration of the development to a certain stage of the product. In Europe and the United States, children's picture books have become an independent form of commercial illustration, which belongs to the category of print media. In China there is a few meters of such an artist as a commercial picture book. The combination of words and illustrations in his works is just as good as reading, To create a unique feeling of the whole of his picture book is an essential element of a commercial illustration, artistic and emotional comfort.

After experiencing the excavation and pursuit of the most essential emotions of human beings, commercial illustrations began to get involved in a more popular field. At this point, commercial illustration has done a better job. The comparatively perfect illustration is that the United States has more say in the use of commercial illustration in this country. The United States The wide range of business applications in the field of illustration is unimaginable. In the final analysis, I believe that because he is targeting all the public audience in the United States, the commercial application of the market is undoubtedly the majority of the civilian class, the commercial illustration for most ordinary people is bound to bring a popular culture appeal, and this At that time, the culture was marked by popular culture of the times.

Since the Second World War, the United States has kept the development of its commercial illustration at the leading position in the world due to the relatively peaceful domestic situation during the war. The major factor that determines the type of its commercial illustration is undoubtedly the development of his popular culture. Contemporary popular culture is a kind of consumer culture, popular culture is "now" and "now", with a certain spiritual and cultural appeal, so that will be accepted. For example, one of the commercial illustration works by the famous American pop artist Andy Warhol, one of which uses the screen printing technology to carry out the nine different colors of the portrait of Marilyn Monroe, directly abandon the traditional painting by brush Performance of the way, mechanized Marilyn Monroe avatars repeatedly collage, which presents nine completely different "style" of Marilyn Monroe, this rich pop style swept the then The United States, whether a professional or a civilian, has paid for the idea. Can we make the assumption that if Andy Warhol's subject and protagonist are not Marilyn Monroe but some ordinary person, will the work be so popular? If he just painted the Marilyn Monroe painting on paper will have such a popular effect? I think the answer is no. Because culture and creativity are an integral part of a successful commercial illustration. Marilyn Monroe is undoubtedly the focus of public popular culture at that time, and artists always know how to influence people's concepts in the computer technology all the rage in the United States, Andy Warhol use is not yet well-known screen printing Coupled with the computer technology, based on technology and innovation to accurately express the popular culture, so his business illustrator in the rich "personal style" by all people pay.

For a business, product packaging design is undoubtedly an important factor in ensuring product sales, with the same purpose of the goods, the price is the same, how to capture their own opportunities in the discerning consumer perspective, is undoubtedly packaging creative design . This is reflected in the horizontal and vertical differences shown by these products. This horizontal difference is manifested in that the commercial illustration is a creative point and a design sense for the application of the product package. The more the goods with this horizontal difference are more exposed Consumer's favor.

Popular culture is different because of the crowd and the area. For China, the areas of application of commercial illustrations are mostly concentrated in animation games that spread from Japan. The culture of animation and games has undoubtedly become a kind of consumer goods, and the role of commercial illustrations has also contributed to The development of animation games, and then into economic benefits, this relationship is mutually reinforcing. The development of animation games is based on the media of film and television and the web media. For the development of the network in China can be said to be a state of the right, into the so-called third-generation computer technology revolution in the century, the main media of life is the computer, based on this media, some brave attempt, some people Retreat, while others are ambiguous attitude. The author believes this is the time when cultural and economic thinking needs to be used. It is precisely because of the advent of the Internet age that a prosperous business opportunity has been ushered in by commercial illustrations that have not developed so well in China. In China, the majority of business illustrators are professionals in the field of original game painting. This commercial illustration is highly targeted and attached to online media. Illustration In the era of commodity economy, the development of creative industries plays a catalytic role. In turn, the macroeconomic environment of commodity economy also plays a catalytic role in the development of commercial illustrations. So how to take full advantage of this advantage is a question that illustrators should consider.

Tuzki cartoon Mengxing is a cartoon animation expression created by CMU student Wang Mao-mao. By adding his own experience and personal characteristics, the author spread the cartoon image of Tuzki to people's life through the Internet and become a Expressions, handicrafts or a single illustration of such commercial illustrations, and even this image has been out of a fixed mode of illustration and advertising industry convergence, which shows its appeal. Tuzki is the result of the author's creativity, spread through the Internet made it a good development, and gradually deepening into all fields, is slowly forming a marketing system of their own, and get huge profits. The cartoons created by Wang Mao displayed the common aspiration of expressing themselves anxiously and the fast pace of modern life. People tended to express their feelings in a more convenient and slightly exaggerated manner. Tuzki's Appeared to meet people's psychological needs undoubtedly, make full use of a powerful network of media to make their own ideas can be spread in more areas to derive more value. From the perspective of cultural economy, this is a typical example of spreading the general psychological aspirations and preferences of people using the internet media. It can be seen that the thinking of cultural economy is equally applicable to the development of commercial illustrations in China.

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