Essay代写：News hype and news planning－r51due

下面为大家整理一篇优秀的essay代写范文- News hype and news planning，供大家参考学习，这篇论文讨论了新闻炒作与新闻策划。新闻炒作和新闻策划是如今比较热门的概念，对于某一则新闻来说，是新闻炒作还是新闻策划，有时候是难以判断的。所以在进行新闻策划的时候，切勿出现有意无意的炒作现象，新闻策划的不正确操作会被误以为是新闻炒作。新闻策划实施前，一定要收集到足够的信息，对新闻事件进行全方面的了解。否则会因为报道不实而出现偏差，从而使新闻策划处于被动地位难以收拾局面而酿成新闻炒作。

News hype,news planning,英国代写,英国论文代写,essay代写

News hype and news planning are two popular concepts in recent years. For a certain news, it is difficult to judge whether it is news hype or news planning. This will cause the news planning department to be questioned as news hype. It is necessary for a TV journalist to pay attention to how to correctly apply news planning to media and how to grasp the corresponding yardstick so as to avoid news planning falling into the mire of news hype. This article mainly analyzes the concept of news hype and news planning and their similarities and differences, and puts forward improvement Suggestions on how to properly use news planning, hoping to be helpful to readers.

News planning plays an important role in the world of news media. First of all, news planning must follow the law of news and have a clear news goal. Facts come first and reports later. Secondly, news planning is not a figment of the air, not a fantasy divorced from reality. News planning is people's subjective consciousness activity. However, this subjective activity is to extract some relevant information effectively on the basis of a large amount of information. Then it analyzes the information which has research significance, looks through the phenomenon essence, and puts forward the corresponding solution strategy or the suggestion. The main purpose of news planning is to analyze effective information to achieve good news communication effect. It is the main rule of news report under the current situation, and it has become a standard to evaluate the level of editing and directing business. For example, successful news planning, such as applying for the Olympic Games and world expo, earthquake relief, the opening of the 18th national congress of China and other political and economic events, are all successful examples of news planning. It can effectively combine the initiative and creativity of communication with the needs of the audience. After successful news planning, it can not only give play to the social function and practical value of news itself, but also bring immediate benefits to journalists and improve the visibility of its columns to a certain extent.

There are many similarities between news hype and news planning. The key is to exchange "speculation" for "heat" in the process of news occurrence and dissemination. In this process, some news providers and news disseminators will deliberately get involved in news events for their own interests or because of their own psychology, thus exaggerating and reinforcing a certain part of the news and making people realize that the news lacks authenticity. News hype is often premeditated, sensational and commercial. The main purpose of news hype is to create "gimmicks" through hype, so as to have "selling points", so as to expand its influence and improve its popularity. For example, in the case of the disappearance of Malaysia airlines flight MH370, many media reports at the time of the crash causes are different, these are part of the news hype. It is difficult to avoid the spread of all kinds of false information when major events occur, but the method of news hype cannot be used for reference.

In real life, there are still many dangers of news hype, mainly manifested in the following aspects: to mislead people's understanding of the truth of the event maliciously, to a certain extent, it will cause a certain degree of harm to the society; The waste of resources and the invalid information of news hype cause waste of news resources, mainly including news layout and column time. To some extent, false event report will bring bad influence on the reputation of news parties. Once the conflict is intensified, it may also bring harm to society. The news hype itself will deliberately exaggerate the news, once people believe what they say, it will have a negative impact on the social atmosphere.

For news hype and news planning, both of them need to be creative and pay special attention to creativity. They expand the social effect through creativity, so that they can attract a large number of audiences, and thus improve their social visibility and gain certain economic benefits.

Only a detailed and detailed plan in advance can successfully and effectively complete a news plan or news hype. After the formulation of the plan, the division of labor is strictly implemented in accordance with the plan, fully demonstrating the propaganda value of the news and achieving the best benefit of the society.

From the expression form of news hype and news planning, both of them are very particular about packaging, and have specific and clear division to each link and news style, they will exaggerate the news, in order to enhance the emotional color and visual impact of news report.

Although news hype and news planning have the same points above, there are still many differences in in-depth analysis of them.

Different laws are followed. News planning generally follows objective and passive laws, which is a report of the latest facts and accords with its essential significance. However, news hype can either take the occurrence of objective facts as the subject or actively "make" news. For example, it is not in line with the nature of news to make people do "valuable" things and then carry out hype reports.

For example, news planning is to report the time in some societies. A times said that a college student gave up the opportunity to study for graduate school and went to a remote area to support education. And the most typical of the news hype is entertainment news, often star signing companies to achieve their business purposes, deliberately do nothing. For example, before the release of their films, many stars will engage in gossip and speculation, attracting public attention and winning the box office.

News planning pays more attention to social effect and has a strong sense of social responsibility. However, the news hype pays more attention to sensationalism and selling points, and takes the public's attention lightly. For example, some game programs will show the true appearance of their contestants based on their real life, while the hype will sometimes create gimmicks, saying that the judges are cruel and fans will fight.

News planning usually shows the facts of the news in the form of series reports, which in turn requires planning to study subjects with far-reaching significance. For example, the citizen newspaper often thinks that the poor students donate money to help students, blessing the earthquake victims and other reports. Although the subject matter is small, the subject matter is big, which reflects the true feelings of the society. On the contrary, some "steamed bread" has been fired with great enthusiasm, "gossip", "privacy" and other subjects do not have much significance.

News planning can be said to be the inevitable result of journalism's trend towards competition and survival of the fittest. After entering the new century, news planning highlights its importance. Good news planning can achieve masterful reporting effect and strengthen the affinity with readers. Planning should consider the audience's vision and needs, and have a deep understanding of the people, events, activities and the industries involved, which is the basis for good news planning. Moreover, we should give accurate positioning to news planning, break through traditional thinking and dare to report unreported content.

The innovative ability of a news planner plays a very important role in news planning. If the innovation ability is strong, then the result of news planning will be twice as good as the result of half the effort.

In the process of news planning, do not appear intentional or unintentional hype phenomenon, the improper operation of news planning will be mistaken as news hype. Before news planning and implementation, it is necessary to collect enough information to have a comprehensive understanding of news events. Otherwise, there will be deviation due to false reports, thus making news planning in a passive position and difficult to pick up the situation, resulting in news hype. News hype is actually the result of alienation of news planning, over-planning, fabricating news events and violating the law of news. All news activities should be conducted in strict accordance with the law of the press, under the principle that journalism must be authentic without damaging it, and more importantly, there should be a starting point of high quality that benefits the society and the people.

News is closely related to human life along with human progress and development. This paper briefly discusses the meaning and similarities and differences of news hype and news planning. We should treat and use both of them correctly.

想要了解更多英国留学资讯或者需要英国代写，请关注51Due英国论文代写平台，51Due是一家专业的论文代写机构，专业辅导海外留学生的英文论文写作，主要业务有essay代写、paper代写、assignment代写。在这里，51Due致力于为留学生朋友提供高效优质的留学教育辅导服务，为广大留学生提升写作水平，帮助他们达成学业目标。如果您有essay代写需求，可以咨询我们的客服QQ：800020041。