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本篇paper代写- Corporate financial crisis management讨论了企业财务危机管理。财务危机是指企业由于营销、决策或不可抗拒等因素影响，导致企业经营循环和财务循环无法正常持续进行或处于停滞的状态，具体表现为持续性亏损、无偿付能力、违约或破产。面对如今复杂且动荡的经济环境，企业的经营活动经常面临着或大或小的财务危机，如何化解企业在发展中遇到的财务危机，促进企业的稳定发展，保持竞争优势，是企业必须重视的问题。本篇paper代写由51due代写平台整理，供大家参考阅读。

Financial crisis refers to the situation that the business cycle and financial cycle of an enterprise cannot continue or stay stagnant due to the influence of marketing, decision-making or irresistible factors. With the continuous development of society and economy, the trend of economic globalization has become more and more obvious. Meanwhile, the financial environment of enterprises has also undergone tremendous changes. Compared with the previous relatively simple and stable environment, it no longer exists, and the competition between enterprises is becoming increasingly fierce. Facing such a complex and volatile environment, the business activities of enterprises are often faced with large or small financial crises. How to solve the financial crisis encountered by enterprises in development, promote the healthy and rapid development of enterprises, and maintain the competitive edge is a problem that every financial manager must pay attention to.

Financial crisis refers to the situation where the business cycle and financial cycle of an enterprise cannot continue or remain stagnant due to the influence of marketing, decision-making or irresistible factors, which is manifested as continuous loss, insolvency, default or bankruptcy. Market economy made many enterprises, but also eliminated numerous enterprises, under the condition of market economy, enterprise management is full of risks, if things get bad for business development, and become a trend and can not get timely rescue, the crisis will inevitably occur, so the enterprises should strengthen the consciousness of crisis, nip in the bud.

With the continuous development of society and economy, the trend of economic globalization has become more and more obvious. Meanwhile, the financial environment of enterprises has also undergone tremendous changes. Compared with the previous relatively simple and stable environment, it no longer exists, and the competition between enterprises is becoming increasingly fierce. Facing such a complex and volatile environment, the business activities of enterprises are often faced with large or small financial crises. How to solve the financial crisis encountered by enterprises in development, promote the healthy and rapid development of enterprises, and maintain the competitive edge is a problem that every financial manager must pay attention to. This paper will briefly introduce and discuss the financial crisis management of enterprises.

Enterprise financial crisis management refers to that with the turbulence of operating environment, various unexpected emergencies often have an impact on enterprises. In order to effectively prevent and cope with various crisis events and guarantee the financial security of enterprises, various measures must be taken to manage the emergency that endangers the financial security of enterprises. Financial crisis is a fundamental crisis that threatens the sustainable operation of an enterprise. Financial crisis management is an important part of enterprise crisis management. Strengthening enterprise financial crisis management has important theoretical significance and practical value for Chinese enterprises in the starting environment of market economy. On the one hand, it can effectively control and prevent the occurrence of financial crisis. On the other hand, through research and analysis, we can find out the methods and measures to get enterprises out of the financial crisis.

The emergence of corporate financial crisis is closely related to the changes in the internal and external environment of the enterprise. Business activities and financial activities are closely linked. Companies, on the other hand, create value in the cyclical flow of cash. Accordingly, the financial crisis mainly has the following five characteristic

Financial crisis is not a matter of one day, but a gradual process from light to heavy. Accumulating of the financial crisis is the product of financial risk accumulates to a certain extent, in general, the emergence of the crisis is not caused by a wrong decision, but rather a series of decision-making errors is not correct, finally resulting in inability to save the situation, make the enterprise in a certain period of cash inflows cannot meet the needs of capital expenditures, also is what we usually call the financial crisis.

The occurrence of financial crisis is affected by many factors, some of which can be grasped and controlled, but most of which are accidental and difficult to control. For example, all previous financial crises have brought many enterprises into crisis or even bankruptcy. Therefore, the financial crisis has a sudden change.

Financial crises, though many, can be catastrophic for a company, whether technical, corporate, or anything in between.

The diversity of corporate financial crisis is mainly reflected in two aspects. The second is the diversity of financial crisis symptoms. The diversity of causes of financial crisis is determined by the objective nature of the enterprise. The enterprise is a complex system, which is affected by both external environmental factors and internal management factors. The process and reasons are complex and diverse. The symptoms of financial crisis are falling income, poor sales of goods, loss, deteriorating financial ratio, cash shortage, etc.

The life of an enterprise can be changed artificially. It reflects people's will and the life of an enterprise is reversible. In the case of financial crisis, effective reorganization can save the enterprise from crisis. Even when the enterprise enters the stage of bankruptcy, there are some cases of companies that have been reborn after bankruptcy reorganization.

Since the emergence of corporate financial crisis is a gradual process, there must be some warning signs before the occurrence of financial crisis. Just as the so-called "halo and wind, halo and rain", the formation of financial crisis usually has various early performances, mainly in the production and operation, sales and finance.

There are two main aspects: blindly expanding enterprise scale and abnormal inventory changes. For example, during a certain period, the company's fixed assets increased significantly, but its production capacity and marketing capacity were not fully coordinated, which could easily lead to a large amount of capital precipitation and reduced working capital. However, during a certain period, enterprises have a large increase or decrease in inventory, especially the unplanned inventory overhang is an abnormal performance of inventory.

Sales is an important link of capital inflow and a way to achieve profits. Although the causes of the crisis vary, the decline of sales always takes the first place. Therefore, enough attention should be paid to the phenomenon of unexpected decline of sales, deterioration of transaction records, extension of average collection period and weakening of product market power

The key of enterprise financial crisis management lies in establishing a set of procedural financial crisis management system suitable for enterprise development. Its structure mainly includes crisis awareness, organization, early warning mechanism and treatment method.

Enterprises should pay attention to the establishment of advanced crisis theory and strong crisis awareness on the strategic height, and integrate it with the corporate culture, so that it is deeply rooted in the corporate culture, so that every employee can be remembered. Many well-known enterprises in the world have a strong sense of crisis. For example, Microsoft's "bankruptcy is only ten months away" and huawei's "born in trouble and died in comfort" all tell us the importance of building a strong sense of crisis.

Enterprise financial crisis management work by specialized organization should be unified deployment, therefore enterprise should set up headed by enterprise top leadership, by the relevant departments at the grass-roots level management personnel and all departments, exclusively for members of the organization, the head of the enterprise crisis prevention and discovery, and are in danger to a unified deployment, to ensure the safe and stable development of the enterprise.

The establishment and improvement of the financial crisis warning mechanism is conducive to the timely discovery of the signs and symptoms of the crisis, and the eradication of the crisis in the bud, to achieve the purpose of preventing the crisis in the future. The formation of effective early warning mechanism mainly includes the following three aspects: first, select the sensitive early warning indicators in an optimal way, which includes two indicator systems: qualitative and quantitative. Second, improve the statistical analysis system of early warning indicators; Third, strengthen the study of enterprise crisis management, timely identify and judge the symptoms of crisis, and timely take effective measures.

Due to the uncertainty and diversity of financial crisis, it is impossible for us to completely eliminate all financial crises. Therefore, it is not terrible for an enterprise to have a financial crisis. What is terrible is that after the financial crisis, the enterprise does not have a correct method to deal with it. A correct treatment method is very important for an enterprise. It can reduce the property loss of the enterprise as much as possible, solve the crisis as soon as possible, and even turn the crisis into the development opportunity of the enterprise.

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