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本篇paper代写- Health industry under Internet economy讨论了互联网经济下的健康产业。健康产业服务于人们的健康需要。随着现在生活节奏的加快，时间的碎片化让人们无暇重视自身的健康需要，让自身处在亚健康的状态，这给传统的健康产业带来巨大挑战。互联网的出现打破了传统意义上时间与空间的限制，借助互联网，健康产业迎来新的发展机遇。新出现的云健康中心，指的是运用互联网手段来进行产品需求的采集、产品的开发营销，整合网络专业店铺的一体化健康产品营销网络。该模式贯穿于健康产品的开发、营销、反馈各个阶段，从而有效对接消费者的需求，加快健康产品的研发、生产、推广周期。本篇paper代写由51due代写平台整理，供大家参考阅读。

With the progress of society and the general improvement of people's living standards, the total demand for health products is increasing. Health industry has become an important industry to guide China's economic development and social progress in the 21st century. According to relevant statistics, the output value of China's health industry will reach 4 trillion yuan in 2020. Industry insiders predict that in the next 10 years, China's consumption of health products will grow exponentially on the current basis, forming a global attention market.

According to the report on the development model and typical cases of China's great health strategy from 2015 to 2020, in terms of the proportion of health industry in GDP, the United States accounts for more than 15%, Canada, Japan and other countries account for more than 10%, while China's health industry only accounts for 4% to 5% of GDP, compared with developed countries. China's health industry has a large space for development.

The living environment that Chinese residents are facing is not optimistic. The increasing environmental pollution is increasingly threatening people's health. The high intensity and rhythm of modern life make sub-healthy people expand continuously. Compared with the past, the probability of suffering from chronic diseases is greatly increased. Chronic diseases represented by hypertension, diabetes and cardiovascular and cerebrovascular diseases are slowly eating into people's health.

Health industry development cannot leave the residents' income level and the improvement of life quality, in recent years, our country residents medical consumer spending have maintained rapid growth, health care per capita consumption expenditure of urban households average annual growth rate of more than 8%, higher than the same period of urban households per capita consumer spending growth, rising trend is obvious.

Current, bubble medlar, vacuum cup already became the pronoun of health preservation, connect 90 after, 00 after also joined the army of health preservation. The main purpose of health preservation is to prevent the occurrence of disease and resist disease. A research project conducted by the ministry of health shows that for every yuan invested in disease prevention, medical expenses can be saved by 8.5 yuan. The current health craze is not without reason, the fast pace of modern life, the fragmentation of time, increasing pressure at the same time the lack of time and energy to pay attention to their own health, sub-health has become a common phenomenon. At the same time, people pay more and more attention to their own health conditions. With the help of the power of we media, health knowledge reaches the crowd. Everyone has access to health knowledge.

The emergence of the Internet has changed the traditional business model and marketing model. The Internet has spawned new business models: B2B and B2C. Under the new business model, information can be fully exchanged between enterprises and between enterprises and customers, so as to realize accurate production of commodities and effectively meet consumer demand. In the era of we media spawned by WeChat, WeChat occupies a huge amount of traffic, which has a considerable drainage effect and drives the reform of marketing model. With the emergence of WeChat public account and micro store, the marketing mode has been transferred from offline to online. Based on big data, the marketing has been more accurate and refined.

"Cloud health center" refers to the use of Internet means to collect product requirements, product development and marketing, integration of professional online stores integrated health product marketing network. This model runs through the development, marketing and feedback stages of healthy products, so as to effectively meet the needs of consumers and accelerate the development, production and promotion cycle of healthy products. Through questionnaire survey, we can find that people's health consumption needs show a trend of family, miniaturization and personalization. Under this trend, people are more inclined to carry out health maintenance activities in a comfortable environment at home. Based on this, we selected the light wave room with the latest far-infrared technology as the initial health product promotion object.

With the continuous development of the Internet, the communication media represented by WeChat has an increasing influence on people's life. Many health product manufacturers make use of the WeChat public account to customize their health products and collect consumer Suggestions to improve their health products. Public number has a certain user viscosity, that is, users are willing and accustomed to get information from the public number. "Cloud health center" takes the Internet as an opportunity to integrate the resources related to health products with the public account.

In the traditional sales model of health products, consumers want to know a specific health product only through posters and offline stores to understand the health product, which is time-consuming and laborious. In the "cloud health center", consumers only need to open their mobile phones to enter the public number of WeChat and can see the physical photos of healthy products, product prices, product packaging, product use methods and other relevant information. In addition, consumers can also through the WeChat public number of the article to understand the relevant science knowledge such as health product selection knowledge and health knowledge, guide consumers health product consumption consciousness.

"Cloud health center" integrates sales chain through Internet platform to reduce circulation links, thus effectively reducing production costs. Build a communication bridge between manufacturers and consumers through the Internet, which can effectively dock with consumer demand, better promote product research and development and sales, and open up a better sales market for healthy products to seize the opportunity.

In the traditional way, consumers give feedback by letter or telephone. The traditional way of product feedback is complicated, the feedback cycle is long, and it is difficult to make statistics. In "cloud health center", product feedback can be timely and effectively reached to the production enterprises, and product opinions can be analyzed with the help of "big data", so as to make healthy products more effective in meeting demands.

Understand and use the Internet in the health product sales, can effectively promote the development of health industry, expand the scale of health industry market, at the same time also can promote health products manufacturing enterprises, production between information sharing and information communication between enterprises and consumers, avoid caused by asymmetric information products don't correspond with the consumer demand and thus can effectively avoid the loss. The application of Internet in the health industry can not only bring customized products and benefits to consumers, but also lay a good foundation for the long-term development of the health industry. It lays a foundation for constructing a good layout of health industry and is beneficial to promoting the market prospect of health industry.

To further improve the quality of health industry development, we must further keep up with the development direction of the Internet era and keep pace with The Times. In order to better promote the sales of health products, we should grasp the application of Internet platform in the sales of health products and attach importance to the important significance and role of Internet platform in the development of health industry.

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