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下面为大家整理一篇优秀的assignment代写范文- Crisis management in the age of social media，供大家参考学习，这篇论文讨论了社交媒体时代的危机管理。社交媒体是一条非常重要的传播渠道，而在这种环境之下危机传播速度以及范围也在不断地提升和扩大，这也给危机管理工作带来了较为严峻的挑战。新媒体时代，信息传播快，不实信息影响大，群众很容易受到谣言的影响。危机预案的计划和预演，都是企业具有危机意识的表现。

With the development of Internet technology, almost everyone will use the Internet to express their views. Such a trend of network public opinion is both a challenge and an opportunity for every enterprise. Therefore, more and more enterprises in China have realized the importance of crisis management in the era of social media.

Social media is a medium for netizens to exchange opinions, share experiences and create works based on the Internet, with network platforms and virtual communities as carriers. Compared with mass media, social media gives the right of speech to Internet users, enabling them to have the editing ability and the right to choose independently, and form a listening community. Meanwhile, social media has a richer form of expression, which can present relevant content in the form of video, audio, text and image according to people's practical needs.

A crisis, by definition, is an existing or potential event that can cause damage and loss. Enterprise crisis management refers to a series of orderly management activities carried out in the process of enterprise operation and management for future or current crisis events. The enterprise carries on the crisis management is hoped that can eliminate as far as possible the negative influence which the crisis brings or reduces to the minimum, provides the opportunity for the enterprise future normal operation. Enterprise crisis management is an important industry in western developed countries. There are a large number of professional crisis management practitioners and professional crisis management consulting institutions. Many universities also offer enterprise crisis management courses. In contrast, China's crisis management lacks relevant research, and the use of social media strategy awareness is not strong.

Interactivity is an important feature of social media. With the progress of Internet technology, modern social media has broken through the one-way information transmission of traditional media. In the era of social media, information disseminators and audiences can realize equal interaction without limitation of time and space, making communication more smooth and timely.

The information transmission of traditional media is a linear transmission in which the disseminator transmits information and the audience passively accepts it in a specific communication channel. However, in the era of social media, the audience can easily publish and forward the content they are interested in, which spreads in a very wide range and is called "viral transmission".

Compared with traditional media such as TV, newspaper and radio, social media is obviously participatory and open. No matter who can publish and obtain information on it, everyone's right of speech will not be restricted, and they are free, disseminators of information and influencers of public opinion.

The popularity of social media made the audience receives the enterprise way to diversify and similar degree is higher, the difficulty of the enterprise according to user's demand is higher, in the age of social media network audience to receive information is one-sided, and enterprises for the study of the target market is not comprehensive, the enterprise brand communication effect is low, did not achieve the desired effect.

To users for brand maintenance is an important means of enterprises adjust and solve problems, social media communication with customers for the enterprise provides a convenient channels, traditional enterprises should adapt to the change of the era of social media communication as soon as possible, use a variety of network platform and social software to strengthen the interaction with consumers, improve the quality of service, transfer more accurate and comprehensive brand information to consumers, they can better retain customers, contact with consumers to build trust.

So-called has its own opinion leader refers to the mass media in the employees select one or several people to open accounts in the name of personal social media platforms, based on media internal resources is given priority to, strengthen contact with authority figures from all walks of life, with government departments according to the value of the media standards and the related position, comment on current hot issues or Suggestions, attract the crowd and forwarding, and obtain some fans attention, gradually become their leader, so as to form its own opinion leaders. So-called find fight at that time, one thousand days after the spread of the crisis, has its own opinion leaders can release some authoritative information to the public on weibo account, through his fans forwarding form strong opinion on the Internet, dispel rumors, as the crisis spread further reports the escort pass, relying on the power of social media to guide the media public opinion.

The plan and rehearsal of crisis plan are the manifestation of enterprise's crisis consciousness. In the era of new media, information spreads quickly and false information has a great influence, so the public is easily "deluded" by rumors, echoing what others say and enlarging the loss of enterprises. For example, the content of the apology letter, corrective measures, etc.

It mainly shows the social responsibility of mass media in dealing with public crisis situations. It is based on ensuring the balance of information and revealing the truth, instead of paying attention to eyeballs and sensationalism. At the initial stage of the outbreak of the communication crisis, mass media with social media status should be based on facts, adhere to professional ethics, attach importance to the effectiveness of crisis information, ensure that the needs of the public for safety are met, and prevent people from psychological panic or anxiety caused by the lack of information. In addition, after the occurrence of crisis events, the media should not only follow up the progress of crisis events, but also give full play to the effectiveness of socialization. Relying on the power of experts, the media should convey the relevant contents of crisis events to the public in a simple way, so as to educate the public.

With the progress of information technology, social media has unique advantages, which can not only create immeasurable additional value for enterprises, but also become a hotbed of enterprise crisis. Therefore, enterprises should pay attention to combining the characteristics of social media in crisis management and timely stop losses through various effective channels and measures. We should also be prepared for danger in times of peace and build a good crisis management system within the enterprise in advance. In the future social development, social media is bound to have a greater influence. If enterprise crisis management can make use of advantages and avoid disadvantages and skillfully use new media strategies, it will be a strong support force for the long-term development of enterprises.

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