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下面为大家整理一篇优秀的assignment代写范文- The media function of digital library，供大家参考学习，这篇论文讨论了数字图书馆的媒体功能。信息时代给传媒行业带来了巨变，逼迫传媒行业向全媒体转型，同时也带动了自媒体行业的快速成长。数字图书馆和其它行业一样，受大环境影响也发生了深刻的变化，比较典型的变化是，用户既是信息的获取者也成了信息的传播者，所以数字图书馆不得不重视自身媒体功能的开发。现代信息技术给数字图书馆提供了极大的便利性，为其突破传统图书馆在时间、空间、效率、沟通等方面受到的限制提供了根本性支撑。同时，这也为数字图书馆发挥媒体功能带来了新的发展方向和道路。图书馆天然有着知识传播的功能定位，主动发挥媒体功能是实现知识传播的有效途径。

Under the background of "Internet +", digital library can better serve the majority of readers. It can be understood as a specific combination form of "Internet + library". The Internet is regarded as the fourth media after newspapers, radio and television. With the wide application of the Internet in all walks of life, its media attributes and media functions are increasingly presented in the development process of digital library. The future development direction of digital library is to actively intervene social knowledge exchange and disseminate scientific and cultural knowledge. The efficiency and accuracy of knowledge dissemination in digital library depend on certain media means and need to realize certain media functions. In order to better realize the media functions, it is necessary to attach importance to the media functions of digital library, carry out media-oriented processing of information and knowledge resources, and explore knowledge transmission channels in the age of all media.

Compared with traditional library, the application of information technology is one of the characteristics of digital library. On the basis of information technology, library and mass media have been gradually integrated. Therefore, it is very important to analyze the media function of digital library and explore how to better realize its media function. At present, the use of digital libraries in the world is mainly in the form of passive services. The author believes that the active dissemination of information and knowledge resources has great social value, and it also has certain reference significance for the library to reposition its social functions. Wang chaochen and xu yuequan hold that there are three correlation characteristics between digital library and mass media: the consistency of essential attributes, the similarity of constituent elements, and the correlation between disciplines. With the maturity of the information age, we have ushered in the era of internet-based omnimedia and we-media. Under this background, it is of practical significance to study the media function of digital library.

The information age is an era of "everyone is media", the identity between readers and knowledge disseminators is increasingly integrated, and the library is increasingly becoming the media center of information and knowledge resources. The information age has brought great changes to the media industry, forcing the media industry to transform to omnimedia, and also driving the rapid growth of we-media industry. So-called all media, not just a variety of existing media integration and merge the transmission channel, is adapted to the information age a new media formats, and the essence of the traditional media is totally different characteristics and core functions, its core connotation must include, but are not limited to "beyond information transmission function", "big data", "artificial intelligence", "accurate service" four big functions. According to baidu encyclopedia's description of "we media", "we media" refers to private, civilian, general and independent communicators who deliver normative and non-normative information to non-specific majority or specific individuals through modern and electronic means. We media platforms include: microblog, WeChat public account, WeChat circle of friends, douyin and other video social platforms, tianya BBS and other network communities, baidu tieba, zhihu, xiaohongshu and so on. At present, all walks of life are carrying out brand promotion, online marketing, personalized service and information communication through omnimedia or we media, and all walks of life are exploring their own media functions. Like other industries, digital libraries have undergone profound changes under the influence of the environment. A typical change is that users are both information acquiters and information disseminators, so digital libraries have to pay attention to the development of their own media functions.

With the help of media communication means, digital library can better play the function of knowledge dissemination and education, so digital library has inherent media development needs. Digital library is the embodiment of the perfect combination of modern high-tech science and technology, literature knowledge and information, and traditional history and culture. It has changed the static document service characteristics of traditional library, realized multimedia access, remote network transmission, intelligent retrieval, cross library seamless link, and created a new realm of information service beyond time and space. From the definition of digital library, we can see that modern information technology provides it with great convenience and provides fundamental support for it to break through the limitations of traditional library in time, space, efficiency, communication and other aspects. At the same time, this also brings the new development direction and road for the digital library to play the media function. Library naturally has the function orientation of knowledge dissemination. It is an effective way to realize knowledge dissemination to give full play to the function of media.

Mass media mainly spread news and public opinions, while digital library mainly spreads active knowledge resources, which is a beneficial supplement to mass media. As wang chaochen and xu yuequan said, the fundamental purpose of advocating the media function of digital library is not to compete with or replace newspapers, magazines, radio and television, but to give full play to its advantages to enrich and strengthen the knowledge dissemination resources and channels of mass media, and promote the all-round development of information society and people. Such as Beijing super star company developed via "study" APP, the author thinks that the essence of which can be understood as a kind of digital library knowledge dissemination function, based on the super star large digital resources, including video courses, books, electronic journals, audiobooks, online learning activities, and so on, the digital library into the pockets of every readers, let every reader can have knowledge receiving terminal.

Now is the era of the Internet. Professor Chen gang of Peking University describes the Internet as the most significant technological revolution in human history that can be compared with the invention of steam engine. He thinks that the change from traditional media to the Internet is similar to the evolution from ape to man. Digital library in the Internet era can more easily access to a large number of reliable information and knowledge resources. In the early stage of the development of digital library, it focuses on the research of storage technology, data conversion technology, data organization and retrieval technology, subject data mining, digitization of collection resources and other technical means. However, in the mature period of digital library, people are troubled by the vast ocean of information under the background of big data, and it becomes a difficult problem to screen out real and useful information and knowledge. Therefore, how to expand the source channels of information and knowledge resources, ensure the authenticity of data, further screen and process information and knowledge resources to make them easy to spread in the age of all media has become a new task in the new era.

The construction of interdisciplinary subjects and the cultivation of compound talents not only reflect the trend of comprehensive development of science, but also require information and knowledge resources to go further and further. In the era of traditional library, it is difficult to acquire knowledge resources, which can be described as time-consuming and laborious. However, today's information technology makes it easy for us to acquire knowledge resources, and opens up a fast channel for us to understand the context of knowledge and similar fields. Although the content of mass media also contains knowledge resources, it is not as easy as digital library to form its own characteristics and advantages in this field. In the field of history, the mass media mostly spread historical stories and even a lot of wild history, while the digital library can give full play to the advantages of knowledge, provide the cause and effect of history, and bring readers more extensive reading.

Traditional library seldom carries on the deep processing to the information and the knowledge resources, often is only to the data storage, provides for the reader to borrow. But the acquisition of knowledge is so simple today that if digital libraries remain in the storage center of knowledge, they will be increasingly abandoned by readers. Only by classifying and analyzing the massive information and knowledge resources acquired, charting the text resources, making the boring resources interesting, core the advantageous resources, and transforming the resources required by the target readers into the pursuit goals of the digital library, can the knowledge service value of the digital library be highlighted. Compared with other knowledge disseminators, the core advantage of digital library lies in the value of information and knowledge resources it provides.

At present, all kinds of libraries in our country are vigorously promoting the construction of smart library, and all kinds of innovative service activities have the characteristics of media function in essence. Using the comprehensive concept of digital library media function to summarize various media activities has an important role in theory.

The advent of omnimedia era can be said to provide unlimited possibilities for the library's reading promotion. In the early stage of the development of digital library, the main network equipment was computer, but today, mobile phone and tablet computer have developed into the most popular network terminal, which has created favorable conditions for the promotion of reading. Digital library can provide readers with a series of services such as the latest literature, best sellers, subject direction, academic activities, collection characteristics and so on by using media resources such as website, email, public account, microblog, paper media and TV.

Having its own public WeChat account and official microblog account has become the standard of many libraries. It is not a new thing to create advantageous we-media. Generally, we media functions include new book recommendation, library news release, book evaluation, new database and network news push, etc. They can better reflect the new service dynamics of the library and bring the latest information to the readers. At the same time, digital library can be based on the current social politics, social hot spots and scientific and technological progress to effectively combine, selective dissemination of knowledge, it will receive a better social effect.

Serving readers is the fundamental purpose of library, which makes the library industry attach great importance to knowledge push service. Digital libraries rely on information technology means, in the realization of different professional readers for customized services can play an unimaginable advantage. For example, "party building cloud" learning platform, in the author's opinion, can be understood as the customized media of party building knowledge specialization of digital library. In particular, it is difficult to obtain professional information and knowledge resources for some minority majors. If specialized branch libraries can be established for them under the system of digital library, customized and targeted services will bring great convenience to the professionals.

Through the above analysis, we can see that compared with traditional libraries, digital libraries have some attributes similar to media. At present, some libraries in China have little involvement in the media function in the aspect of reader service. However, the digital library developed from the traditional library has the preconditions and social foundation to realize the media function, which brings more convenience and provides more ways for the dissemination of information resources and knowledge. In terms of following core values and assuming social responsibilities, the paper analyzes the practice and foresight of digital library media, which will provide some ideas for the development of digital library and also provide beneficial help for the reorientation of social functions of library. Therefore, this article analyzes the realization of the digital library media function, put forward some personal humble opinions, and follow the rules of progressive development, put forward the importance to the media function of the digital library, the media everything processing of information and knowledge resources, explore the media in the era of knowledge dissemination way three implementation steps, to further promote the sustained and healthy development of the digital library.

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