传统媒体该如何发展-留学生作业辅导－r51due

英国essay论文精选范文：“传统媒体该如何发展”，这篇论文讨论了传统媒体的发展。在21世纪，人们通过传统媒体获取信息的方式，相比以往的人数明显减少，尤其是年轻人。传统媒体要想继续发展，必须对其商业模式需要进行改革。注重媒体内容质量的控制，确保其真实、严谨，才能提高社会公众对传统媒体的认可，增强公信力。传统媒体还可以与新媒体互相合作，把双方的优势结合起来，达到双赢。

At present, mankind has entered the network information age, the emergence of network media, the traditional activities of mankind has undergone tremendous changes to promote the use of mobile phones or the Internet and other communication tools more and more common. A survey shows that in the 21st century, Western developed countries, only 40% of people through the traditional media access to information, compared to the previous significant reduction in the number, and which through the traditional media access to information, fewer young people. Thus, the network as the representative of the impact of new media is the status of traditional media, traditional media products, sales dropped, this situation has been very common. Therefore, the development of new media on the traditional terms, in bringing challenges at the same time, in fact, also bring development opportunities.

For a long time, the traditional way of new media has shown incomparable advantages compared with traditional media, such as the large amount of new media and the convenience of information acquisition. The network communication of new media integrates voice, image and video, which is very free in terms of time and can realize global network communication. Because of the interactive nature of network communication, the status of recipients and communicators is equal. However, the openness of the network is notable, and some criminals can propagate the idea of non-mainstream through the network. This will impact on the mainstream thoughts of the party and the state. The criminals will exploit the development of the network and publish false information. People's audio-visual, which is a drawback of new media. In view of the audience, it can communicate with the outside world through the Internet channels, based on this development situation, there may be robots to replace the communication between people, which is not conducive to the progress of human communication skills, and if the network lack of strong regulation, Will lead to the proliferation of bad information in the network, the people's health thinking grade corrosion.

Prior to the development of new media, radio and television and other traditional media in the press has been dominated by the mainstream media in the world, by the people of the blitz. However, with the development of new media and growth, the traditional media market position has been gradually replaced. At present, people are more keen on the spread of new media forms of expression, these forms are more innovative than traditional media. This gradually shows that, in the new media context, the dominant position of traditional media has ceased to exist.

Advertising is very important to the development of traditional media. Such as newspapers, the main source of income is the second newspaper sales, which is concerned about the benefits of consumer advertising. At present, advertising is more inclined to new media channels, resulting in a significant decline in the number of traditional media advertising. The past two years, the author where the media annual advertising revenue to 100 million yuan in the continuous decline.

The development of new media, so that more information-rich way of transmission, it is also favorable for the majority of the audience. For example, mobile phones, computers and other new media in people's work and life in the use of more extensive, for people's work and life bring a lot of convenience. However, compared with the new media, the traditional media, newspapers, radio and other means of communication is still monotonous, boring, cannot effectively attract the audience's attention.

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For now, including cell phone reading, other such as online media and mobile TV, etc., its main advantage is reflected in the dissemination of fast, enabling the audience to achieve real-time information access. However, the shortcomings of new media cannot be ignored, for example, the authenticity of its information to be elegant. In other words, the source of the information is still not known, such as the current microblogging, there is a large amount of information cannot confirm its authenticity, the authenticity of information, the new media and traditional media, there is a big gap, Network information is still mainly derived from traditional media. In the actual sense, the traditional media and new media, the two are complementary relationship.

A measure of the credibility of a certain medium can be judged by the situation after its release, for example, to see if the audience is aware of the media information, in other words, the higher the level of public recognition, the greater the credibility of the public. There are differences between traditional and new media. Among them, the traditional media on the layout of the higher requirements, such as layout must be streamlined. The new media on the contrary, its content is very rich, but the lack of reasonable editing, leading to new media to give people a sense of authority is not enough. According to the survey results, the majority of the people in the community, believe that the traditional media to reach 60%, while the people believe that the news network compared to believe that the traditional media, fewer, only about 40%.

Competition among enterprises or industries is actually a competition between talented people and talented people. In other words, with the long-term development of traditional media, traditional journalists and editors have already become a talented person. For example, news gathering and editing, the traditional media due to the massive and complex information, as well as broadcast real-time requirements in the news editing requirements. The new media on the editorial requirements of lax, therefore, may lead to loss of control over the quality of news content, may be reported in the depth of the situation. Moreover, the modern audience is very exclusive reprint copy of the news, very keen on the exclusive coverage of the news, especially for some major news events. In this regard, the traditional media news originality are high, can make the audience access to information more comprehensive, to form the mainstream of public opinion.

On the current situation, the new media to a certain extent, rely on traditional media, including commercial new media, its news sources also need to provide traditional media. Traditional media has a longer development, and its information resources are also very rich. Traditional media rich resources and has the related advantage, to the new media, is a very valuable asset. Effective integration of new media and traditional media, but also an important way for new media to seek further development. The reasons involved are also relatively simple: first, the sources of information. Although the current level of information network has exceeded the level of people's imagination, but many of the main source of information is still the traditional media. Audiences usually get the network news, is likely to be reproduced in a traditional media. Second, editing and editing capabilities.

Traditional media journalists, after a long period of development has been very strong. However, the new media, the exclusive news editorial team building there are greater difficulties, including the policy constraints, including the editing and assembling team set up a higher cost, the most important thing is the news gathering and editing team and the level of the team's promotion is not May be accomplished overnight. Moreover, the news experience. Initially the creation of the Internet, the need for technical personnel as a support. At this stage, the network gradually turned to the people with the experience of journalism, the traditional news practices, experience and law are all accepted by the Internet. The methods, methods and experience of the traditional media, if combined with the characteristics of the network effectively, make these factors be creatively applied, will achieve surprising results. Finally, the degree of public awareness. Traditional media, especially the traditional mass media generally recognized in the authority and the brand have been recognized, has its unique advantages, compared to the credibility of the new media network content remains to be verified , This is a more prominent problem.

After comparing the new media and traditional media, we can see that the new media and traditional media have their own advantages. For example, the new media in the reporting process, the reported information with real-time and massive. However, the dissemination of content in this regard, the new media compared to the traditional media there is a large deficiency, mainly in the new media content is not rigorous. As a result, the authenticity of new media reports becomes a major problem, and new media are prone to problems with text layout, such as syntax errors and typos. In this regard, the traditional media in order to seek development, can adhere to the content of the advantages of play, that is, adhere to the "content is king" principle, focus on the control of the quality of media content, to ensure its norms, real and rigorous, in order to improve the public's traditional Media recognition, to promote the audience's credibility to the traditional media has been improved.

In terms of business model, refers to the enterprise with which ways and means to obtain the benefits. In recent years, with the rapid development of new media, the traditional media is strongly impacted by the new media, so that the traditional media in the market competition in the disadvantage, the benefits have been reduced, is not conducive to the traditional business model development. In view of this situation, in the new media to develop the situation, the traditional media business model needs to be reformed, the only way to make traditional media in the fierce competition in the market to occupy more advantages. First of all, the network platform technology can be used to extend the content to the new media to promote the digital content and content of the paper, and the network advertising platform for the use of traditional media advertising to the new media platform for seeking, so that the traditional The economic benefits of the media have been improved, so that the traditional media funding chain problems are resolved. Finally, the use of the Internet to carry out a variety of new value-added services, such as weather forecast for the audience and the provision of health information such as guidelines.

In short, the current new media has been significant development, which the traditional media, is both an opportunity and a challenge. In the new media context, the traditional media in order to achieve effective response to the impact of new media, to seek long-term, we must recognize their own strengths and weaknesses, avoid weaknesses, seek new cooperation and integration between the media, and also play their own Content and other aspects of the advantages. In addition, the traditional media business model can also be reformed, through the adoption of these feasible measures to enhance the traditional media market competitiveness, to seek better and faster development.

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