New era of creative advertising-英国硕士论文代写－r51due

英国essay论文精选范文：“New era of creative advertising”，这篇论文讨论了新时代广告创意。在信息化如此发达的今天，我们无时无刻不在接受着广告的洗礼。而作为广告最核心的内容就是创意，在创意的广告表现中，将抽象的内容具体化，将零散的信息综合的表达出来，才能达到有效传播信息的目的，从而通过无限的创意有效地吸引消费者的注意，激发消费者购买的欲望。

In the era of the prevalence of information technology, advertising creative products according to the different types, to develop appropriate advertising to convey the choice of direct appeal or indirect appeal, for the advertising theme embodied effects have a significant impact, and a creative Of advertising for enterprise products and services, more and more important, is conducive to shaping the success of the brand image and product content.

Advertising creativity refers to the accumulation of a certain degree of "wisdom fruit", through a variety of expression, the relationship between information and life to redefine and create a certain social value, aesthetic value of knowledge products, from creative content , Advertising creative play a rich life needs, enhance the role of life taste, with economic, substantive, aesthetic and dynamic characteristics, specifically, creative advertising, through innovative thinking, showing a distinctive audio-visual Effect, so as to attract the attention of consumers, enhance the value of the product has an important role.

With the continuous development and progress of China's economy and society, in the new information age background, the need for advertising becomes more and more obvious, and the role of advertising can significantly promote economic and social development. In advertising creative with more urgent needs, because good advertising creative marketing can be conducive to the expansion of the market, improve brand awareness, and establish a good corporate image, the objective for the enterprise, society has created intangible value, and promote the Chinese characteristics of society The development of the socialist economy has promoted the progress of China's socialist society and provided the necessary conditions for the development of China's advertising industry in the new era and internationalization.

In the creative process of advertising, including a wealth of thinking, knowledge, intellectual results, showing a wide range of features, bringing a lot of the United States feel, so in all aspects of society affect people's audio-visual experience, greatly enriched People's spiritual life, and in everyday life, everywhere you can see the ads, people's audio-visual are affected by advertising, and advertising and more through the beautiful, innovative expression, to show a certain brand value concept, This value concept for people's daily spiritual and cultural life is extremely far-reaching, it can be said that good advertising creativity, to meet people's spiritual and cultural needs of great significance.

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In the era of economic globalization, information technology is so developed, advertising, cultural creativity can be quickly spread to the rest of the world, people around the impact, and good advertising reflects the different cultural characteristics in the era of globalization and information sharing , Can promote the diversification of different ethnic cultures in the region, in the more national characteristics of the advertising creative, the more able to attract people around the world to understand the interest, based on national characteristics, based on increased advertising creative efforts can Effective promotion of the nation, the region's cultural values and the various regions of the world's national exchanges. In addition, the establishment of the national brand, promote brand communication in the region plays an important role, but also objectively conducive to the development and progress of the world economy. It can be said that the new era, advertising is not only an inevitable choice for advertising development, but also a positive integration of the world economy and culture an inevitable requirement.

There are a variety of ways in which advertising ideas can be communicated to the public, similar to the communication between people. When communicating certain information, they can communicate with one eye, one expression, one text, one sound, one dance and one action. Way, although the new advertising up to a variety of ways of communication, but, in general, can be attributed to two kinds of communication, one direct appeal, one indirect appeal.

For enterprises or social institutions, in the advertising creative, the use of advertising to achieve the purpose is very simple, is to convey the value of this product or the agency concept, so as to obtain the favor and recognition of consumers, to expand sales and occupation of the market. This is the direct appeal of creative advertising, the most obvious feature is to let the public in the effective dissemination of advertising time, acceptance or recognition of the product or service information and reflect the value of the most typical example is melatonin, melatonin Advertising spread of the ten years, its advertising is almost no special modification, the direct use of limited graphics, animation, sound, text and other forms, to convey to the public the most straightforward and simple product information concept, easy to understand the audience , Memory, so as to effectively seize the needs of the elderly, young people to form a powerful information market offensive, so as to be successful, so that creative advertising directly to achieve and enhance the brand value and market share.

On the creative indirect appeal means to convey means implicit, tactful way, through a series of attractive and appealing stories, scenes, the story, the significance of the scene to deepen, cannot let the audience had a look over Forget the feelings, but also allows the audience to feel the feeling of recollection Youyuan, and lead to a series of good imagination, so that the audience have a consumer, possession of the desire to Kohler advertising, for example, advertising the scene is cheerful, relaxed atmosphere , Will give a kind of friendly, pleasant feelings, the ad is to create such an atmosphere, so that the audience indirectly feel the product information and brand values contained in order to obtain recognition of the audience, occupied a large market share.

In the modern times, innovative and innovative creative planning solutions can also reflect the development of the trend of the times, as the world economic and cultural exchanges to promote an important carrier, therefore, in the new era, the necessary research on creative advertising is necessary and of great significance .

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