Text Design of Print Advertisement-留学Essay代写－r51due

英国essay论文精选范文：“Text Design of Print Advertisement”，这篇论文讨论了平面广告的文字设计。随着文字设计在设计领域的不断发展，也成为了体现美感的一个重要的工具。在广告的设计中，尤其涉及到平面广告，其中的文字设计的表现可以突出的展示应用设计的魅力所在。在设计上，我们更多的应该使文字设计具有一定的创新，去挖掘具有新时代特点的文字设计表现。

At present, modern ads from print ads to a deeper level of television advertising, interactive advertising development, advertising agencies according to the design requirements of advertisers, advertising creative content through appropriate design visual show to the audience, advertising messages also became an act of business performance. Print ads are still has a wide range of audiences, it is one of the most traditional art forms, such as periodical advertising, newspaper advertising, catalog design, poster advertising. Due to commercial advertising to pursue advertising high arrival rate, so its design is also more demanding, generally intuitive expression of advertising content, so that the text design is especially important. In plane advertising in the, text design was stressed of is main performance out advertising of content and mean, to for reasonable of text styling design and creative performance, makes text of simple sex design and text of overall choreography, and text of color design, and graphic match, has must of combination performance, can said text of design and content on can highlight whole plane advertising of thought and expression wishes. Character design today can be described as a broad concept, involving advertising, also related to people's life, its value, functionality and application has a very high level, which is why we need to study the contents. It can be said that text in a print ad design currently has not attracted enough attention, its position has been ignored. People tend to design logo and corporate image planning, to pay attention to the importance of character design. Some graphic design work, often dominant image design performance, however, this does not become a reason to ignore character design, character design, character and rational design is required to display the text of the image itself is charming, showing the text an important aspect of the Visual characteristics of the image.

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A single story designs, can be some design changes, through various radical and structural transformation, to produce some styling changes, you can decorate them with its form, form in Visual impact, showing intrinsic meaning of text. We can through some case for analysis, some real estate plane advertising in the of text design, especially logo design are combined real estate company of features and name for design, some has must of transformation, makes its has bias Yu real estate content of a community and apartments of design performance, font of overall design can makes by all a eye on see the text design to expression of content, can said text design itself is a typical of the real estate company of advertising design. Due to China characters of image sex performance, from table meaning, and pictographic, many aspects are can for again design, plasticity strong, so, to on characters for design of when, on need on its for in-depth of mining, analysis text of inner characteristics, in not effect originally text structure of based Shang for Visual Shang of associated processing, focus on is landscaping and decorative sex performance design, Visual Shang can performance for form Shang of deformation. In addition, called attention to characters and much more, and will be more thorough and appropriate design expression of Chinese characters, on the understanding of the audience is not ambiguous. At present, the Chinese character design but also for image processing, due to graphic design on the pursuit of a strong visual sense, and because the text is structured more thin fonts, on purely visual impact, it is weaker. Therefore, you can take the image of the character design, illustration means thick, itself combining text and images more closely, visually personalized. We can from calligraphy of angle analysis text of development, research Chinese culture of essence, some designer also to build modern of traditional text design, many enterprise advertising of identifies and related of font used has traditional of calligraphy art mode, on its for must of traditional font of figured design, collection has art font of spirit and styling structure, makes calligraphy font of design became has machines visual beauty of text design mode, this creative sex of performance also can said is traditional and modern design phase combined of product, It absorbs a lot of traditional stuff, and can be reference. Front mentioned of is characters of font design performance, in performance Arab letters of text design of when on need combined letters of features and regularity for reasonable design, due to Arab letters letters limited, are is some geometry-like of Visual performance, in plane advertising design in the, will on letters of design for must degree Shang of decorative graphics, for some necessary of restructuring and structure stripping, makes its in letters of recognition Shang effect better, also more with commercial company and advertising of need, recognition sex high, personality strong. Many such cases, such as Kentucky Fried Chicken KFC permutations and combinations of font design and font design McDonald's big m, that is, red and yellow combination, to recognize the higher degree, becoming a fixed enterprise logo. In addition, some fonts logo design of commercial electronics business, too, for example United States IBM company logo design, using the blue strips make it close more and more intense originality features. Lenovo and Haier in China too, the performance of different colours corporate identity typeface design, and selection of different combinations of letters, you can let the audience better identify the commodity and corporate culture, is of irreplaceable Visual performance.

Separate design relative to the text, the text is very important to the overall layout, although very few tend to appear in print ads in the text, but the choreography is very careful, sometimes striking. Many graphic media, lay has special requirements, such as newspapers and related design magazine is so, demanding performance requirements on the overall arrangement of text must conform to the vision, at the same time, appropriate language layout design can enhance the Visual effect of print ads, you can enhance the grade of graphic works, has a certain aesthetic. As we all know, text layout are exquisite combination of point, line and plane, must conform to the Visual process, designed for advertising content, can better express the content and attract audiences to read, images and design complement each other. Therefore, we consider the text design layout and other design elements, from the analysis of several basic elements of a case of.

For text, choose what kind of font related to graphic design as a whole results. Fonts can also reflect a different style, because in many of the fonts, different fonts can display different design styles, it is also very important for the people accepting print ads. For example, infant clothing ads would choose a lovely font, the focus will be cute and jump out of the text. Advertising catalogs you do not select the font for large enterprises, combined with the quality of pictures will use sound bold or font, this accumulation of the whole enterprise culture will express more thoroughly. However, the font, we should pay attention to two aspects of the font requirements, is easy to read and artistry. Accessibility is easy to understand, requires font choice and audience is designed to be easy to read. Font design emphasis on artistic creation in advertising needs, while ignoring the most important accessibility requirements, makes font reading knowledge of problems, design has become a disturbance between the strokes. Relative to the artistic creation and design, requires the combination of image and text strokes to specific to a certain style of fonts. Many enduring fonts have been included in the library, people can be mature without any decorative design fonts, fonts are fonts mature expression of art, advertising around us can see is a lot of fonts.

Font size is the size of the font. Print ads in the size selection according to advertisements for to set up. Plane of many large highway billboards using large font sizes, relative to the entire page, it needs to sound design here. Had appeared of some classic of outdoor advertising also will appeared some small problem, as a large tobacco advertising of outdoor advertising, it of whole picture effect is good, beautiful quiet, font of select also is right, is font size of select partial small, in highway Shang, many people see of is whole beautiful picture, is hard see advertising language, advertising language of font size set partial small, relative Yu outdoor advertising this a media for on appeared has font size select of failed, by all often can see advertising, is not understand advertising of connotation. Sometimes in newspaper ads will appear in the font size of contrast ads, because of size, contrast, made it for the attention, enhance, highlight a point, such advertisements can make it easier for people to remember.

Space known as the spacing between the text and include line spacing and word spacing. Distance between words is called kerning, line spacing is the distance between rows. Sometimes, different spacing design also makes the whole graphic layout of the space feel different, form a different result. Some classical cases can be found throughout, sometimes different choreography to create open or dense atmosphere and distinctive. In addition, the arrangement of the text currently being combined with image design, design layout of the surrounding images are not the same, such a space can also form a Visual representation of the new characteristics of the times, based on the readability adds decorative beauty.

For expressions, and lay in a print ad designed some form, some traditional, some have some new ideas, play a role to beautify the layout. First of all, the traditional presentation of the text. Text general arrangement can be designed into the traditional linear layout, this distinction, some irregular linear curve, which are static and dynamic effects of the entire layout considerations. Secondly, the block of text presentation. Many times massive presentation will have a certain sense of creativity, of course, some of the traditional block arrangement is with a clear layout of, for example, the alignment at the top of the newspaper layout is so, often with a note explaining the role of. More special is the arrangement of the text around the image block arrangement many foreign graphic works with features adopted this way, for example a watch advertisement posters, is to use the dial is the real image of the watch, and as part of the watch band is characterized by creative explanation of watch parts, form watch band images show structural arrangement, purposive. Such a massive presentation of a strong sense of Visual tension, also in print media can show a sharp picture, text also has increased the effect of the arrangement itself. Some print ads will also lay in the image itself, people or objects in the diagram section presents a massive layout, or display advertisements, or emphasized the product, so that it can attract the audience to observe and understand that interest is strong. Finally, the scattered arrangement of words. Many times individual words can form a point or a plane, in layout design, a design can make it function properly, this casual arrangement so it formed a creative format, rhythm will stand out. With the development of different types of graphic design, lay out way to get a great deal of progress, the style is no longer limited to the traditional arrangement of the layout, some of the country's books and ads also appeared a very trendy design, innovative print media for writing the basic elements of design is more professional, tactics varied. In short, words as the basic design elements, it paired with another element of the image of the layout in layout design, focused on enhanced font structure deformations and space performance, attention to font, make it virtual, you can highlight the content of print ads, innovative advertising works.

As mentioned earlier, at present, the mainstream media are often borrowed Visual representation as the main subject of the image, the text may occupy the second position. But some of the different types of text design text also became a design trend, became the image of words to express. Coupled with the combination of image and text more closely, and make it print ad layout design, layout combinations of different types of rhythm of the plastic arts, features distinctive images can be formed.

Due to some case has can see, text of choreography appeared has some geometry and different of pattern, such and image itself of combined on close up, some when, text choreography became of image also will up to actual subject of status, to wants to makes layout in the of text and image are rich up, can for such has expressive of creation, makes image and text of design choreography Visual of features performance obviously, or free design match, or restructuring spread, or formed curve layout, such, Text and image design without affecting the text reading functionality, Visual graphics to form words, a certain breakthrough.

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