下面为大家整理一篇优秀的essay代写范文- Ford's future development，供大家参考学习，这篇论文讨论了福特公司未来的发展。目前，福特汽车公司只专注于生产大型汽车，这存在着巨大的潜在风险。福特公司未来想要得到良好的发展，必须要提高生产效率，更加专注汽车的燃油效率，还有对新产品的创新以及新技术的开发，这些才是福特公司未来的发展方向。
1. DATA COLLECTION
Strategic Adjustments:
Goals-Focused strategy: At present, Ford Motor Company focuses on producing large-scale cars and spreading it purely, which has huge potential risk. Ford should be aimed at the input-output about production, namely Ford need pay attention to the input cost that can raise the production efficiency so as to get high profits. Therefore, Ford should pay attention to the environmental protection and energy saving of vehicles.
Market-Focused strategy: Ford need on some product series. In recent years, Ford pays more attention to the broad market, and lacking of the core marketing program. Ford needs to focus on marketing program which has close relationship with current customer’s demands.
Capability Changes:
Changes on Customer capabilities: Customer rate Ford as one of the best in the production of the SUV/truck segment, Therefore, Ford can develops other market segments, and offer product ranges with more customer-driven prices in order to meet the different levels of consumers.
Changes on Innovation capability: There is much more defect about the new innovation in Ford, Ford should pay attention to the cycle on the new innovation of product, what’s important; Ford should focus on the quality of innovation so as to improve customers satisfaction.
2. ORGANIZATION AND ANALYSIS OF DATA
Proposal 1
a. Ford Motor Company needs to raise the production efficiency and focuses on the fuel efficiency of the vehicles since green car is popular among customers.
b. If Ford raises production innovation efficiency, Ford would earn excellent profits. the best technical people make the best supervisors, they are the key point of production innovation. And the company should give training to the staff on a regular basis. At the same time, Ford should improve their technology. Furthermore, Ford should pay attention to the fuel efficiency of the vehicles. Because it can be bad for our environment and save energy. As a result, the sales of the vehicles will increase. Only in these ways, can Ford address these problems.
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c. The current capability that Ford needs to improve customer capability, Ford should focus on what products consumers want that is Ford must seize the psychological needs of consumers. And Ford should produce some vehicles which we can afford to buy namely every family can own a Ford motor. But Ford should produce vehicles of good quality because customers can be satisfied with qualified Ford car very much.
d. The strategy that Ford raises the production efficiency can increase the revenues of the company; however, it can spend a lot of expenses, so it is necessary to make valuable cost control. Ford can pay attention to the environmental protection and energy saving of vehicles, it can also increase the revenues of the company, but its costs are too high.
Proposal 2
a. Ford should narrow their focus so as to reduce product cost.
b. Ford should pay attention to a certain product ranges, because it can increase work efficiency. For example, Ford can focus on the market dynamic particularly when supply about relevant car ranges fails to meet the demand. Only in this way, can Ford address these problems.
c. The current capability that Ford needs to improve innovation capability, Ford should pay attention to the new innovation of the product, because the adventure spirit indeed serves as the driving force for the progress of the company. But Ford should focus on the quality of the product innovation, because the good quality can raise reputation image of the company, consequently, the company can get more economic benefits from the action. And in order to increase the quality about new innovation, Ford can introduce the advanced science and technology.
d. Ford should develop other product ranges besides SUV/truck segment, it can raise the revenues of the company, and it is a better way to reduce the costs of the company.
Reference
Ford Puts Cars Under New Masterbrand Campaign." Advertising Age CMO Strategy RSS. Web. 04 Mar. 2016.
Schultz, E.J. (2015).Ford Ad Campaign Aims to Lift Car Lineup in U.S. Market Hot for Trucks.
http://www.autonews.com/article/20151002/RETAIL03/151009942/ford-ad-campaign-aims-to-lift-car-lineup-in-u.s.-market-hot-for-trucks
"Media Log In." Ford Investing $4.5 Billion in Electrified Vehicle Solutions, Reimagining How to Create Future Vehicle User Experiences. Web. 04 Mar. 2016.
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