Essay代写：Public awareness of art exhibitions－r51due

下面为大家整理一篇优秀的essay代写范文- Public awareness of art exhibitions，供大家参考学习，这篇论文讨论了大众对艺术展览的认知。艺术展览与大众生活的关系非常密切。艺术展览离不开广大群众，因为其实质在于艺术文化的传播与交流，具有公众性。艺术往往需要面向观众的展示与交流，对于当代艺术而言更是如此。由于当代艺术中观念意义被强化，往往需要营造开放式的艺术结构，让公众在一种特定的情境中为作品赋予意义。

In recent years, art exhibitions in China's vigorous development, but the art exhibition and the public life is still far away, even in the art exhibition resources in Beijing, the survey found that the public awareness of the art exhibition still has obvious deficiencies. The article starts from the public's cognition of the Art exhibition in Beijing, and carries on the corresponding countermeasure analysis from two aspects of art exhibition spreading and aesthetic education.

With the development of socio-economic and cultural undertakings, art exhibitions have become increasingly prosperous in recent years. Emerging art areas, exhibition halls continue to emerge, art exhibitions are increasingly frequent, form, content is increasingly rich, while the public awareness of art exhibitions and the rapid development of art exhibition is not consistent, from the survey of the public in Beijing, never entered the art exhibition of people still do not have a minority. Art exhibitions are open to society and the public and public.

Therefore, the art exhibition is not only related to the minority, should be enjoyed by the public, the art exhibition to the public is also the inevitable trend in the process of art popularization. From the national perspective, the development of art exhibitions varies from region to country, which is closely related to the development of economic culture everywhere. At present, the exhibition resources in the two cities of Beijing and Shanghai are relatively abundant and developing rapidly, while in other cities, the exhibition resources are comparatively few. According to the research and analysis of Beijing public's cognition of Art exhibition, we can provide reference for other cities to draw art exhibitions and the relationship between public life.

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As the medium of communication of visual art, art exhibition is a platform for close contact between visual arts and mass life. However, according to a survey of the public in Beijing, about 61% of people have never seen art exhibitions, and about 63% of them do not know about any art exhibition, and about 54% of them have no idea about the exhibition hall and art area. In Beijing, where the art exhibition is rich in resources, there are 50-60 of exhibitions to be visited almost every day. Art galleries, exhibition centers and art areas, such as the Chinese Museum, the Chinese Art Museum, the Central Academy of Fine Arts, the Art Gallery, the Chinese Oil Painting Institute, the 798 Arts District, and the art area of the grassland, hold hundreds of exhibitions each year. In contrast, in such an environment, Beijing public Understanding of the art exhibition is insufficient, the experience of the exhibition is poor. For other cities in China, the public's perception of art exhibitions is presumably not ideal. The art exhibition, as the platform of Visual art and the close contact of the masses, is actually far away from most people's life.

The relationship between art exhibitions and public life should be more closely related. Art exhibition can not be separated from the masses because its essence lies in the communication and communication of art and culture, and has public nature. Art often needs audience-oriented display and communication, especially for contemporary art. Because the concept meaning of contemporary art is strengthened, it is often necessary to create an open art structure, so that the public can give meaning to the works in a particular situation. In addition, many contemporary works of art on the social focus of criticism and reflection, in order to trigger social public opinion and promote social change. Therefore, for contemporary art, the public's understanding and concern is more important. This is also true in contemporary art exhibitions. Art exhibitions, especially the development of contemporary art exhibitions, need the attention of the masses. Therefore, "whether as a museum or art museum representing the mainstream of the society, or as an exhibition planner for the social and cultural individual, the basic starting point of the exhibition planned or held should be geared towards the most general public." "and art exhibitions have meaning for the masses," he said.

Art exhibition for the public, the most intuitive and most important significance is to enhance the public aesthetic, so that people in the exhibition on the development of art and the status quo, to enhance the public's cultural taste and aesthetic level, to increase the cultural connotation of public life, enrich its spiritual world. Goulette points out that a better life, or more humane society, is not a society where people "have more", but a society where people can "realize themselves more". and art, whether for an artist or an ornamental, is undoubtedly a way of realizing oneself or discovering oneself. The artistic creator discovers oneself through creation, realizes oneself, the art viewer discovers oneself through the resonance in the work of art, thus realizes oneself better. Good art is like a mirror, you see not that piece, but yourself. The art exhibition, which serves as a platform for close contact between the arts and the masses, should also be one of the channels for the audience to get inspiration and insights, discover themselves and realize themselves better.

The exhibition hall plans to hold an art exhibition for the public to watch, and the crowd enters the exhibition hall to watch the art exhibition. The two sides should have a close relationship, but this is not the case in reality. and led to art exhibitions and public life is far apart, the public awareness of the lack of art exhibitions are mainly two reasons: first, the issue of the spread of art exhibitions, the second is the public aesthetic and the lack of artistic understanding.

How the art exhibition should move towards the public has become an important issue facing the present situation. According to the survey, about 91% of people have never paid attention to the platform to provide information on the exhibition, while 28% of the people who have not seen the exhibition have been "unaware of the exhibition message". Therefore, we will explore how the art exhibition goes to the public from the perspective of how the communicators conduct appropriate communication.

In the current internet age, art exhibitions must work with the mobile Internet to adapt to the rapid changes in the media. The exhibition party can be spread through the line and offline two kinds of time.

Make full use of social media platform, with pictures, text, video and other ways to carry out the dissemination of information, while the interaction with fans can also increase the stickiness of users, establish a brand.

1. Make full use of the public number of micro-letters. Micro-letter, as a social platform, has been deeply in each person's life, in the user group has a greater influence, by publishing information on the micro-credit platform, you can publish information to all ages and classes of users.

At the same time, the micro-letter public number can realize the direct transmission process of the point-to-point information between the transmission and the subject. In addition to the regular publication of exhibition information, can also be published through the public number of micro-letter to the exhibition works of different interpretations to promote the improvement of the public aesthetic, with the library to achieve a two-way interaction with the audience.

At present, the Chinese art Museum and so on have opened a micro-letter public number, and regularly released the exhibition information, but still lack of interaction between the audience, while the communicators have not mastered the dissemination of new media laws, the existence of words too formal and so on.

Open an official Weibo account. Micro-letter has a relatively closed communication environment, the audience to accept the relevant information must first pay attention to the micro-credit account, more interest-oriented. And Weibo is a relatively open communication environment, and the micro-letter user group is younger, the development potential is huge; Weibo has no limit on the number of daily releases, and it is advantageous for timely updating of information; Weibo accounts through the pursuit of hot spots, and fans to engage in positive interaction can get better communication.

At present, the Chinese Museum of Art has not been opened, and today Art Museum, Ullens Contemporary Art Center, led by the exhibition although Weibo account, but forwarding and comment less, the dissemination effect is not as expected. 3. Research and development of related app. In the time of fragmentation, smartphone price pro-people today, mobile phone mobile terminals because of easy to carry, convenient and other characteristics of rapid occupation of the market, become the inevitable trend of future development. With the increasing competition intensity, people's demands more and more pluralism and information explosion make the selection of the key, and provide professional services to become the breakthrough of many apps.

Therefore, if the exhibition is willing to work with third parties to regularly release information on their respective exhibitions, related lectures and book sales, it will also help the audience to quickly understand the information. Now Vart and Imuseum are doing this kind of experiment, vart than imuseum do a better place is that it brings social functions, open platform allows users to share their own experience and can focus on each other, so as to play the role of interpersonal relationships in mass communication, Information credibility is further enhanced.

Through the promotion of radio programs and so on, according to the theory of use and satisfaction, many audiences are not always focused on, but intermittent attention, media such as television, radio, and so on as the background. And if the exhibition organizers can use the radio to publicize their own exhibitions, many people may be exposed to the information when they listen to the broadcast.

Because the Internet times are often interest-oriented, pay attention to the user's personalization, all the online information to reach the audience is the premise of the user through a variety of opportunities for special understanding and attention to the audience's initiative requires higher. And many times the audience just lacks such an opportunity, so the offline transmission can increase the audience's exposure to the relevant information possibilities.

In the larger volume of people to set up billboards and other promotional materials. By placing promotional materials in these areas can be directly transmitted to the audience, but the lack of information can be put on the message is less, not very good display of exhibition information, need to be the audience to understand.

In the subway, stations and other places for advertising, these places people's attention is often not know where to put, and Metro TV as an environmental medium can force audiences to know the relevant information. This, the National Grand Theatre is better, they will be in the way of the subway line broadcast advertising, so that people can intuitively and directly understand information.

The production and distribution of the exhibition catalogue. Although the new media has become the mainstream of information dissemination, but still some people tend to from newspapers, magazines and other paper media to obtain information. The production of this exhibition book is conducive to a clearer understanding of the content of the exhibition information and related activities, for the people accustomed to the information from the paper media to provide convenience.

Posters or brochures of other exhibitions are placed at the entrance of the exhibition hall to enable audiences to learn more about the recent exhibitions in a gallery. This approach facilitates access to more informative exhibition information for people entering the exhibition hall, so that the spread of the exhibition message is from point to face. In Japan, this method is widely used, and almost any exhibition will have dozens of other exhibitions in the near future, in addition to the local exhibitions, there are other areas of relatively large or influential exhibitions. The dissemination of domestic art exhibitions can be appropriately borrowed from overseas experience.

In order to make more people interested in art exhibitions, to enter the art exhibition, gradually improve the public understanding of the arts and popular aesthetic is very necessary. According to the survey, about 1/3 of the people in Beijing have not seen the exhibition, the reason is that there is no direct benefit in learning life, the art exhibition is dull, the art exhibition is not understood, and these are lack of knowledge of the art exhibition. In the survey of contemporary art exhibitions, more than 60% of people said that the contemporary art exhibition is difficult to understand, and many people mention the contemporary art exhibition is difficult to accept, and the masses of art and cultural tolerance is also an important part of popular aesthetic. From the above phenomenon and data, people in art exhibitions often can not really grasp the significance of the exhibition. Art Exhibition brings people is the reality of the art experience and moving, although the experience is different, but this is also the charm of art, in order to make the art exhibition to play its value, it is necessary to promote the public aesthetic measures.

An art exhibition from planning to the end, the people involved are mainly local art enthusiasts or professionals engaged in art-related, so the entire art creation team produced by the Mass effect is very limited, so in the creative team outside the continuous expansion of the masses of fine arts team and improve the quality of the masses of art is very important. Exhibition, in the Beijing area art exhibition staff interviewed, we found that at present, most of the exhibition hall has set up a commentator or voice interpreter, to help the public understand the work of art. Some people say that each time the view of the art works is very different from the explanation content, so we can see that the interpretation in the hall can not fundamentally solve the problem. In order to enhance the public's awareness of the art exhibitions and enhance the public's aesthetic, some exhibitions will also offer some aesthetic education activities or courses. Today, the museum has some aesthetic activities every week, including special lectures, theme salons, art creation, parent-child interaction and so on. And today Art Museum as a private public welfare art museum, aesthetic education activities charged lower, in general, the activities of the crowd more widely. The participation of the masses in art exhibition is very beneficial to their aesthetic level. In addition, some galleries also have long-term aesthetic education courses for children to cultivate children's interest in art. However, since such courses are often expensive, they can only serve the minority. In addition to the exhibition hall, schools and colleges and universities should also set up appropriate aesthetic education courses and extracurricular activities, emphasizing the importance of art education, so as to make students understand the diversity of art forms, possess basic artistic knowledge and cultivate students ' interest in art exhibitions. School education in the breadth of strength and other education compared with a great advantage, for the promotion of public aesthetic is also crucial. A family often arranges the rest time according to the child's need, and cultivates the child's interest in the exhibition to shorten the distance between the family and the art exhibition. In addition, the local art team needs to go deep into the mass life, for example, the Community Art Exchange exhibition, or the introduction of community-wide lectures to popularize artistic knowledge, the community's art activities as a link between the mass life and art exhibitions, so that the public can better accept the form and content of the exhibition, art as a part of life.

Schiller thinks, art and life happiness are closely related, indeed, art can not only enrich life, but also happy heart. It is not only a part of the art exhibition to the masses, but also an important part of enriching the masses ' life and improving the quality of mass life.

Although the art exhibition and the public life distance is still distant, but the art exhibition enters the populace life is the inevitable trend. On the one hand, with the development of social economy, people's material life is becoming more and more abundant, people's spiritual living demand is increasing, art exhibition will gradually pay attention to. On the other hand, with the increasing development of contemporary art in China, the connection between art exhibitions and public life is more important. We should recognize the importance and necessity of the art exhibition entering the public, quicken the pace of the art exhibition and let more people benefit from the art exhibition.

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