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下面为大家整理一篇优秀的assignment代写范文- City Identification System，供大家参考学习，这篇论文讨论了城市标识系统。城市标识系统是城市环境的重要组成部分，标识系统设计的好坏直接关系到城市对内的管理与服务，以及对外的形象展示。城市标示系统设计隶属于视觉传达设计范畴，在进行城市标识系统的设计时，有选择有意识地从地域文化入手，深入挖掘其精神文化的内涵。

Along with the tide of "globalization" development, the competition between all walks of life is increasingly fierce, in order to rise up among many competitors, in addition to improve their product service quality, we need to make accurate positioning design from the angle of image. The design of city logo system is the external manifestation of city culture, each city has its own unique culture and history, which is also the important factor that distinguishes from other cities, how to combine the city marking system with the local culture characteristic is a question worth thinking about.

Today, the rapid development of the modern city makes the competition between cities heated up, more and more cities began to pay attention to their own brand image packaging, in the hope that in the broad economic market to give people a good impression. As the external performance of city brand image, the design of city marking system can display the spirit and culture of a city in the public, in order to establish the city brand better through systematization and individualized visual expression. In the design and planning of city identification system, designers need to make an in-depth analysis of the city's regional, economic, cultural and urban individuality, in order to give full play to their creativity and design a logo system in line with the connotation of urban spiritual culture.

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The urban marking system is an important part of the urban environment, and the design of the logo system is directly related to the internal management and service of the city as well as the external image display. In a city with a certain scale, it is hard to imagine what the city would be like without a clear and personalized labeling system. Because of the enlargement of the scale of the city and the need of the people for the convenience of life, the city's logo system slowly from the vague design field to the design of the front desk, the city needs to mark the system, and needs a modern, scientific function, aesthetic, personalized marking system. Complete, rich local cultural characteristics of the city logo system is to measure the level of urban planning standards, in order to facilitate the lives of urban residents at the same time, enhance the sense of regional identity of the city residents, while providing a variety of information for foreign tourists, to establish a good and deep impression of the city, in order to

The design of urban signage system belongs to the visual communication design category, nowadays, many cities, in order to highlight their regional characteristics, in the design of the city logo system, have the choice to consciously from the regional culture, the local customs and traditions, folk culture, places of interest as visual materials, in-depth excavation of its spiritual and cultural connotations, Then using modern art design language for processing and redesign, it skillfully integrates the visual expression which conforms to the contemporary function demand and the esthetic demand, expands the creative space of the city logo system design, makes the city's marking and recognition system display the strong local characteristic, combines modern and the tradition, the form and the function unification.

Each city along with the development process, the time circulation, precipitated the thick culture and the history. Because of the different urban development trajectory, every city has its own unique style of history and culture, and any art will never give up its traditional characteristics. Regional culture is the product of history, but with the influence of various thoughts in different periods, it is also changing constantly, and with the change of life, it is possible to design a good form by adding new ideas in the tradition. Taking the regional cultural element as the cut-in point, it has opened up the new world of the city sign system design, and preserved the intrinsic regional culture characteristic, and thus coordinated with the modern people's esthetic, the life demand, manifested the regional culture continuation and the development, simultaneously also manifested the regional esthetic characteristic enhancement.

With the development of social economy and the improvement of living standard, people's needs from the importance of material to pay attention to the direction of the spirit of change, "touching Heart, Mo First Love", urban signage system design to be popular, to obtain public recognition, must pay attention to the emotional communication and communication with the public, that is, modern design emphasis on "emotional design , and emotional design essentially refers to the humanization of design. The design of city logo system has been paid more and more attention to the strategic idea of regional cultural characteristics as the creative point. First of all, the design works with regional and cultural characteristics are more intimate to urban residents, easy to close the distance with the public; Secondly, the elements of regional culture, such as color, culture, language make people glance; once again, the regional cultural characteristics if the use of good, in the city image competition, can reflect the regional pride and regional culture. In short, the regional cultural characteristics from the city's historical and cultural precipitation, it not only has historical value and aesthetic value, but also the embodiment of the value of the Times.

Different regional features, different national spirits, different city processes have condensed China's long history and splendid culture, the traditional aesthetics focus not on the things themselves, but on the relationship between things, structure, function and function, this kind of thought also affects the public's appreciation habits. The characteristic of Chinese aesthetic is to pay attention to the implication, implication and etiquette of things, so the first thing people feel is the emotion and good meaning conveyed by the object. Regional cultural characteristics, with its unique charm and rich imagination, play a great role in the design of the city logo system, which uses symbolic and allegorical means to express an intangible emotion, will and desire with tangible things.

Modern city identification system involves many types of identification, summed up can be divided into city identification, city-oriented logo, city management logo and civic guidance logo. It is through these signs that the appearance of the city has become orderly, making the structure of the city reasonable, and making life easier for people living in the city or coming to the city. The following is an example of the identification design of rail transit in the Zhengzhou City identification System, which analyzes the application of regional cultural elements in the city identification system.

Chinese Traditional pattern emphasizes "the image to do the intention", the graph as the way of expression meaning, through creates the image to express the specific auspicious implication, the symbolic is the Chinese traditional pattern itself has the characteristic. The design of city marking system should be based on the unique cultural connotation of the city, which can express and carry forward the spiritual culture of the city through the reuse of the local cultural characteristic pattern. For example, Zhengzhou Rail Transit logo design, Henan is located in the hinterland of the Central Plains, is the cradle of Chinese civilization, has a long history and rich cultural resources. The graphic design of the logo part of the Chinese traditional pattern "gluttonous" and Chinese characters "in" creative combination, constitutes a very meaningful figure. "Gluttonous" is the symbol of the bronze on the feudal rule of the rights of the pattern, prevailed in the Shang and Zhou Dynasties, and Zhengzhou as the Shang Dynasty capital, choose "Gluttonous" as the creation of the graphic elements do have extraordinary significance. As the main form of the graph, "Zhong" character is also the manifestation of regional cultural characteristics. On the one hand, it represents the central plains and Zhongyuan, emphasizing the geographical location information of Zhengzhou, Henan province, on the other hand, the word "Zhong" is the Henan dialect, the semantics with "good" "agree", has demonstrated the Zhengzhou Rail Transit Limited Company management development document, Symbolize the safe and reliable operation of the train. The form of the whole symbol is also like the Subway road, which gives people a clear and easy visual feeling.

Yellow and black as a symbol of the use of color, but also reflects the designer's interpretation of the regional cultural characteristics of Zhengzhou. The symbol of the graphic part of the yellow, yellow from ancient Chinese traditional color recognition represents the royal, Zhengzhou as the capital of Shang Dynasty, the history of the ancient capital, the use of yellow fully embodies the importance of Zhengzhou in China's history. Yellow also represents the Chinese nation's mother River ―― the Yellow River. The Yellow River flows through Zhengzhou, Zhengzhou people to the mother river admiration of the feeling through the signs of color to fully display. In addition, the yellow implication of the harvest, Henan is China's food province, land and harvest has always been the hearts of the people of Henan long-term expectations. The text part of the logo is black and concise. Color bright yellow and steady black phase combination, the overall logo simple, rational, full of the sense of the Times. Thus, the use of people to the color of emotional cognition and moral expression, can give the city logo system deeper spiritual and cultural connotations, highlighting the unique charm of regional culture.

The guiding system is an important part of the design of urban signage system, whose function is to give guidance, consultation, confirmation and warning to the public through visual symbols or concise text. But often in the design, the designer excessively emphasizes the function and ignores the guidance system belongs to the visual transmission category, also needs to set the function and the esthetic feeling in one. The visual effect of a good guidance system not only for the general public life to provide the role of instruction, but also to allow the public to enjoy the United States. In order to better reflect the unique characteristics of the city, we can also integrate regional cultural elements into the guidance system environment, such as the Zhengzhou track for the construction of the subway Guide environment, the main text of the guide system is the color of the central Plains Red, the site of the use of the text is vigorous and vigorous calligraphy body, So that passengers in the use of the guidance system at the same time, feel the strong Henan style.

With the continuous advance of society, the development of city construction and the rivalry between cities, the city image must show its unique spiritual culture and form spirit. The image is not just an outward manifestation, it is the manifestation and inheritance of a city's spiritual pulse, the use of regional cultural characteristics can arouse the psychological resonance of urban residents, as well as the recognition and appreciation of foreign tourists to the city, finally to achieve a good city image, increase the visibility of the city brand, and promote the city's continuous development.

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