下面为大家整理一篇优秀的essay代写范文- The influence of cultural differences on international trade,供大家参考学习,这篇论文讨论了文化差异对国际贸易的影响。语言是人与人之间沟通与交流的重要工具,其象征着一个国家的文化。国家与地区的不同,所使用的语言也是不同,若部分国家使用的语言相同,但是由于受到风俗、地域等的影响,导致语言的应用存在一定的差异。若在语言上存在差异,会对国际贸易的开展产生很大的影响,若语言使用不当或文化差异所致,极易使得国际贸易告吹。
In carrying out international trade exchanges, the role and influence of cultural differences cannot be ignored. Cultural differences embodied in the values, customs, language differences, from several aspects, such as thinking mode, if eliminate the cultural differences between countries, will threat to the development of international trade form, affect the scientific implementation of international trade. To reduce the threats brought by the cultural differences on international trade, the corresponding measures must be taken to respond with, in order to make sure to carry out the science and efficiency of international trade, thereby to improve China's overall economic strength, enhance the international influence.
Language is an important tool for communication and communication between people. It symbolizes the culture of a country. To understand and grasp a country's culture in a comprehensive way, one must be familiar with the language of the country, so as to grasp the cultural elements in depth. Different countries and regions, the use of language is also different, language all over the world to present the characteristics of diversity, if some countries use the same language, but due to the influence of customs, geography and so on, cause there was some difference of the application of language. If there are differences in language, it will have a great impact on the development of international trade. If language use is improper or cultural differences are caused, international trade will fail. The United States, for example, gm Chevrolet series signed a car as "NOVA", translated as "sharpshooter", but the word is referred to as the "run" in Spanish, if the car exported to Spain, sales will not ideal.
There are also differences in religious beliefs among different countries, ethnic groups and regions. Religious belief is a kind of cultural element, which belongs to a kind of supernatural phenomenon, which is the sublimation of people's thoughts, ideas and ideals. In China, most people believe in Buddhism, Islam in Arabia and Christianity in western countries. Therefore, to carry out international trade activities, but also give full consideration to the important elements of religious belief, if not careful infringed each other's religious beliefs, ignored the religious factors, easy to make the whole trade activity is destroyed, even nothing. To Qatar, for example, a famous international company negotiations, due to improper for religious reasons, the head of the company in order to succeed, with a bottle of brandy and colleagues at the ceremony to celebrate, based on the pious attitude, of a man by Qatar, ousting international company personnel allowed Qatar related people think respect, finally unable to reach a cooperation agreement.
So-called values is of all kinds of things people for social environment produced by the idea and evaluation, it exists in people's minds, this kind of psychological activities have on people's choice behavior will produce very big effect. In view of the different development history of each country and region, the cognition of wealth, time and risk is different, which will eventually influence people's consumption behaviors and ways. In developed countries, for example, instant coffee, fast food, such as the environment, but in less developed countries, the concept of time is not strong, people are not very used to eating fast food, people in the diet on the amount of time is longer. In addition, the European and American developed countries attach great importance to the time, therefore, when conducting business trade, must want to be punctual, on time, but Africans to strictly regulate the meeting time is not very agree, feel each other there is no sincerity. If there is a difference in values, it will threaten people's consumption tendency. Westerners pursue to enjoy the present, enjoy themselves in time, and follow the concept of advanced consumption. However, the Oriental people emphasize the diligent and thrifty saving for the future development and life.
Custom refers to the habits, etiquette, culture, customs, etc. generated by collective organizations or individuals. It is the historical culture and historical behavior habits that people in a particular region often follow. The differences in national customs also exist in customs, which will have a great impact on international trade.
To reduce the trade activities of the cultural differences influence, must attach importance to the international cultural exchange, the implementation of a variety of forms, multi-level display of cultural exchange and industry, to the maximum extent to eliminate cultural differences, so as to avoid its become an important factor in international trade. Through the international friendly exchanges of culture, can make between different regions, different countries language, ideas, artistic thinking and custom of mutual confluence, let each other understand each other's culture, moderately can eliminate the cultural difference on the trade barriers. In recent years, in order to carry out in-depth international trade, China has held cultural year with Russia, Australia, Italy and other countries, and in 2012 Turkey hosted Chinese culture year. Through the national cultural exchange, it can provide conditions for the development of international trade activities and promote the further development of modern international trade economy.
When carrying out transnational trade, and formulating corresponding trade execution plans, three cultural elements need to be considered, namely, national culture of one's own country, national culture of the other party and corporate culture. Will trade closely integrated with the local culture, combined with the local cultural environment to choose the appropriate exported products, to make scientific product design, pricing and promotion, processing, and then choose a more suitable products sold the actual demand. KFC, for example, fully integrated into the Chinese culture, design out of the old Beijing chicken roll, were added to the product material such as shredded green onion and the sweet bean sauce, this design and was deeply loved by Chinese people.
To sum up, the emergence of cultural differences in a country will have a great impact on consumption patterns and demands, which in turn will pose a threat to the development of international trade activities. Therefore, in order to ensure the success rate of international trade, must fully consider the cultural differences, to understand the impact of cultural differences on national trade activities, from the product packaging, design, promotion and sales perspective, can let countries local people willing to accept, so can greatly improve the success rate of international trade. In order to cope with a series of cultural differences, we must emphasize cultural communication and cultural integration, so as to contribute to the continuous improvement of world economic and trade levels.
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