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本篇paper代写- Corporate marketing strategy讨论了企业的营销战略。企业的营销战略涉及到企业全局性、长远性的发展，所以要根据自身的特点，以市场为导向，采取一系列行之有效的经营策略和合理的竞争策略，才能在激烈的市场竞争中立于不败之地。本篇paper代写由51due代写平台整理，供大家参考阅读。

With the development of market economy, Chinese enterprises have begun to focus on the market, study the market and compete with each other for the market. In addition, foreign companies continue to invest in the Chinese market, further aggravating the market competition. The scope of competition has also developed from the simple competition in the commodity market to the diversified competition in the present market.

With the further deepening of the reform and opening up of the country and the sustained development of the market economy, Chinese enterprises have begun to pay attention to the market, research and analyze the market, and compete with each other for the market. In addition, the continuous investment by foreign multinationals in the Chinese market has further intensified the competition in the Chinese market. Chinese enterprises have changed from labor-intensive to technology-intensive in the past, and modern enterprises have changed from the competition of manpower, financial resources and material resources to the competition of information, methods and processes. The scope of competition has also developed from the simple competition in the commodity market in the past to the diversified market competition in the present. The competitive means are more abundant, and more and more attention has been paid to the enterprise's brand, reputation, quality and technology.

In order to occupy the market at the fastest speed, enterprises have increased the market competition and intensified the market competition. Price war is the most obvious method. As a result, the profits of enterprises are declining. As a modern enterprise, it should maximize profits rather than reduce prices to obtain sales.

Marketing concept is the thought and understanding formed by enterprises in the process of marketing development and adapting to the new marketing environment. It is the soul of enterprise marketing innovation. The innovation of ideas should have four aspects, namely, correct market consciousness, quality consciousness, competition consciousness and cooperation consciousness.

Since the 1990s, with the continuous development of the market economy and the continuous improvement of people's demands, marketing methods have tended to develop in a diversified way with the deepening and expansion of the marketing field. Political marketing, green marketing or ecological marketing, relationship marketing, etc.

The marketing model of modern enterprises presents the development trend of combination, flatness and conceptualization. In the increasingly fierce market competition, it is impossible for independent individuals to "fight alone".

Marketing technology refers to the technology and methods adopted by enterprises in the course of marketing activities. Including target market determination, product positioning pricing and so on. At present, most of the small and medium-sized enterprises in China have not really mastered the professional marketing technology, so it is necessary to set up a professional marketing planning department in the enterprise, select senior staff with excellent performance to be responsible, and employ professional marketing consultants to assist them in formulating and implementing the enterprise's marketing plans. Processes and procedures of marketing planning: market situation analysis, decision of marketing objectives, formulation of various related strategies, selection of the best strategies, acquisition of management recognition, formulation of tactical plans, integration of enterprise plans.

The enterprise marketing strategy involves the overall and long-term development of the enterprise. Therefore, a series of effective management strategies and reasonable competition strategies should be adopted according to the characteristics of the enterprise and market-oriented, so as to stand unbeaten in the fierce market competition.

What is marketing? Marketing is the process of meeting the needs of consumers. Marketing theory includes three levels, namely, planning, management and marketing. The starting point of marketing is the customer and the target of service. The purpose of marketing is to establish a long-term mutually beneficial relationship with customers. The marketing system is to take the company as the unit to unify a series of resources such as supply and sales to conduct marketing, that is, all staff marketing. It has formed a marketing network integrating market development, product sales, payment recovery, after-sales service and information feedback. So that production units can concentrate on production, scientific research, quality, management, cost reduction, efficiency, no longer because of marketing work and differentiation of energy, forming production specialization, marketing intensification.

Marketing is a complex marketing activity composed of multiple departments and links of an enterprise, which includes multiple decisions. Therefore, the marketing decision-making mechanism has become a crucial link in the marketing process. Marketing decision-making mechanism has democratic participation mechanism, even if employees participate in the decision-making mechanism of enterprises, including the ways and relevant systems for employees to participate in the decision-making of enterprises in different forms. Employee participation in enterprise decision-making can be divided into direct participation and indirect participation. Direct participation mainly includes voting, petition and hearing. Indirect participation mainly includes pre-decision research, media and people's representatives to express their opinions. There is also the expert participation mechanism, that is, the mechanism that allows relevant experts outside the enterprise to participate in the decision-making process of the enterprise. Expert participation in enterprise decision-making is divided into individual participation and organizational participation, formal participation and informal participation.

Maslow's hierarchy of needs theory tells us that human needs are divided from low to high: physiological needs, security needs, social needs, needs to be respected and needs to be self-actualized. Only when people meet the needs of the lower level will they gradually pursue the needs of the higher level. When it comes to reality, as salesmen fighting on the marketing front, what they value most is profit. Therefore, enterprises must follow the principle of interest first, in order to effectively stimulate the enthusiasm of marketing personnel.

In order to promote the marketing strategy of enterprises quickly, it is necessary to have a high-quality and capable sales team. How to strengthen the enterprise marketing team construction? First, strengthen training and improve the marketing capability as soon as possible. Second, we should employ experts and consultants to improve our professional knowledge. Third, regular meetings should be held to improve working methods. Fourthly, we should strengthen the construction of marketing team and constantly enrich and strengthen the sales team so as to win in the fierce market competition. Fifth, adopt the competitive elimination mechanism to enhance the vitality and vitality of the marketing team.

The competition of modern enterprises has developed into the competition of after-sales service. Take a look at haier today. The construction of after-sales network and after-sales service team has spread all over the country and achieved remarkable results. Therefore, the competition between enterprises in the future will be the competition of service. How to do good after-sales service? First, create user profiles; To issue product feedback card; Third, regular visits to users; 4. Timely handling of product failures.

The basic function of advertising publicity is to deliver the product information to the users in a timely manner, and to induce the demand through the dissemination of information, so as to guide the users to take purchasing action. The characteristic of advertisement is that it has a strong propaganda, influence and fast propagation speed. The role of advertising is to communicate timely information and promote sales. Enterprises should select appropriate media and publicity scope according to the use and characteristics of commodities, otherwise the expected effect cannot be achieved.

Enterprises produce products to meet the needs of users, so enterprises should become product experts. Configure value-added solutions for users because companies sell not just products, but an idea that users agree with. According to different consumer groups, different product configuration, price strategy, marketing channels are adopted. Haier has tailored products for users' needs according to different users in foreign countries, which fully shows that users have begun to gradually participate in the marketing strategy of the enterprise, and the product marketing strategy will tend to be diversified.

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