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下面为大家整理一篇优秀的assignment代写范文- Business ethics，供大家参考学习，这篇论文讨论了商业道德。商业道德根源于长期利润最大化，因为当商人追求长期利润时，他们会为利益相关者承担责任，因为诉讼、巨额和解、不良宣传等不道德行为会导致利润受损。此外，建立更好的品牌形象，商人现在更加重视企业社会责任的公司或业务，致力于道德决策和改善社会福利。

The video “Whole Foods CEO John Mackey Discusses 'Conscious Capitalism'” is an interview with John Mackey. In the interview, Mr. Mackey discusses his understanding of the roles of capitalism and business play in the contemporary society and argues that modern capitalism and business are important and conscious because they create values and benefits for human beings and society (“YouTube Video”, 2013). After watching this video, I gain deeper understanding of business ethics. First of all, business ethics roots in long-run profit maximization, because when businessmen seek for long-run profit, they will take their responsibility for the stakeholders “because of lawsuits, large settlements, and bad publicity and such unethical conduct will cause profits to suffer” (Miller, 2016, p.3). Moreover, to build better brand images, businessmen now pay more attention to the Corporate Social Responsibility (CSR) of their companies or business as a way to be committed to making ethical decisions and improving social benefits (Miller, 2016, p. 9). In my opinion, I agree with Mr. Mackey’s ideas of capitalism and modern business because capitalism is not about self-interests or short-term profits, but a long-term cause which is tightly associated with the development of community and relationship with all the stakeholders such as customers, community, government, environment and so on.

Reference:

Miller, R. L. (2016). Commercial Law for Accountants. Canada: Cengage Learning.

Whole Foods CEO John Mackey Discusses 'Conscious Capitalism'. (2013). YouTube. https://www.youtube.com/watch?v=hZWI7-wLtyQ&t=19s.

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