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下面为大家整理一篇优秀的assignment代写范文- Apple’s globalization strategy，供大家参考学习，这篇论文讨论了苹果公司的全球化战略。企业在扩大世界生产和市场时更加依赖全球化战略。对苹果公司来说，全球化战略的好处是显而易见的。通过全球化，苹果公司将生产工厂转移到劳动力成本相对较低的发展中国家，大大降低了制造成本。苹果公司在向其他国家推出产品的同时，也在吸引投资，以增加营业收入，扩大市场份额。此外，苹果公司的全球化战略也为他们在国际上创造了良好的形象和声誉，为美国带来了巨大的国际贸易收入，因此，苹果公司已经成为世界上最著名的电子技术公司。

Companies are more dependent on globalization strategies when expanding world production and market (Jerry Harris, 2015). For Apple Inc., the benefits of globalization strategies are obvious. Through globalization, Apple Inc. has moved production plants to developing countries where labor costs are relatively low, results in significantly reducing manufacturing cost. When introducing products to other countries, Apple Inc. is also attracting investment to increase its operating income and expand its market share. In addition, Apple Inc.'s globalization strategy has also created good image and reputation for them internationally, bringing huge international trade income to the U.S. Thus, Apple Inc. has become the world's most well-known electronic technology company.

However, on the other hand, Apple’s globalization strategy is also a double-edged sword which has brought many difficulties to Apple. It is no doubt that Apple's globalization has brought huge profit to it and its market value has become the world's top, but it has also intensified competition in the electronics industry, constantly forcing Apple to surpass itself and develop more attractive and creative products to satisfy customers. In the process of globalization strategy, Apple exports its products to countries all over the world, however, all products are in the original version of design of the United States. Without certain modifications to its own products according to the different national conditions of each country, Apple lose a lot of potential customers (but at the latest Apple conference, we also saw that Apple added a dual-card-dual-standby function on the new iPhone, which is obviously a great compromise for Chinese fans). In order for Apple to achieve long-term sustainable development in the process of globalization, it must maintain its invigorating innovation and design new products that are more in line with customer needs.

Reference

Jerry Harris, (2015) "Globalization, technology and the transnational capitalist class", Foresight, Vol. 17 Issue: 2, pp.194-207,https://doi.org/10.1108/FS-03-2014-0016

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