Essay代写：The visual communication of new media advertisement－r51due

下面为大家整理一篇优秀的essay代写范文- The visual communication of new media advertisement，供大家参考学习，这篇论文讨论了新媒体广告的视觉传播。21世纪以来，随着互联网和移动互联网的高速发展，人们的生活越来越依赖电脑、智能手机等终端。这些智能设备的出现刷新了传统意义上平面、静止的视觉传播方式，而开始向动态化、立体化的方向发展，短视频、H5、VR等技术和形式的出现使新媒体广告的视觉传播方式大大增加了。随着社会经济与科学技术的不断发展，视觉传播的形式和载体也在不断变化。

With the continuous development of China's economy and society, the pattern of social information transmission has changed a lot. With the emergence of various emerging media, new media advertising is increasingly appearing in our lives. As an important part of new media advertising, how to do a good job in visual communication on the basis of the current new media advertising design concept, clarify its essence and rules, so as to better find the development direction of visual communication in the new media era is the problem that the advertising industry needs to think about today.

Advertising has been developing along with the social economy. From the ancient hawking and store recruitment to the modern new media advertising and interactive advertising, the form and content of advertising have always been developing in the inheritance. As the main sense organ of human, the acceptance of advertisement directly determines the communication effect of advertisement. Therefore, in the era of new media, we should explore how to make visual communication play more advantages through new media advertising.

Since the 21st century, with the rapid development of Internet and mobile Internet, people's life is increasingly dependent on computers, smart phones and other terminals. The emergence of these intelligent devices refreshes the traditional planar and static visual communication mode, and starts to develop towards dynamic and three-dimensional direction. The emergence of short video, H5, VR and other technologies and forms greatly increases the visual communication mode of new media advertising.

From the literal perspective, visual communication is a communication activity based on human vision. In the traditional sense, visual communication is carried out in the form of printed matter, film and television, etc. With the continuous development of social economy and science and technology, the forms and carriers of visual communication are constantly changing.

In the era of traditional media, video, images and text is often changed respectively play a different role, and in the new media era, these elements are combined more closely than ever before, such as in advertising a product in a movie, you can see the video with the plot, and be able to see the product related pictures, at the same time also can see the subtitles and captions, relevant to consumers, based on the comprehensive understanding of video, pictures, text to have a deeper understanding of the meaning of advertising. In the future, with the continuous development of science and technology, people will have more options from visual communication, making the information obtained from new media advertisements more abundant and three-dimensional.

The traditional visual communication is one-way, lack of interactive, cannot get the feedback of consumers, in the new media advertising visual communication, advertising designers tend to through the website, such as qr code to give consumers a interactive platform with products and brands, so that consumers can independent participation, can enhance the interactive, also enhance the visual communication of the new media advertising effect.

The 21st century is an era of fragmentation. With the accelerated pace of people's life and work, the design of new media advertisements should also cater to the needs of consumers in terms of visual communication. They should reject those long and difficult ideas and choose some simple and life-like scenes for visual communication. For example, many new media advertisements are playing product posters or propaganda video on a loop by using environment such as bus station, body, elevator room, etc., so as to occupy the hearts of consumers in a subtle way.

In the new media era, consumers are not only the receivers of advertisements, but also the disseminators and even producers of advertisements. In an online environment, everyone can create and share video. As a result, many cases of viral marketing have been added to the visual communication of advertisements in the new media era, which leads to the interaction and forwarding of consumers.

In the era of traditional media, advertising visual transmission is more static, one-way, lack of interaction and feedback, and in the new media era, whether using human intelligent equipment, dressing or VR glasses, or is it the H5 can enhance the advertising form of visual communication effect, make consumers find everything new and fresh, so as to seize the consumers' attention, deepen the impression of brand in the consumers' mind, strengthen the effect of advertising.

In the new media era, in addition to the original TV, magazine, outdoor and other platforms for publicity, advertising can also use new media platforms, public welfare activities, product release and other platforms to communicate and interact with consumers, so as to enhance the mobilization of visual senses. In addition, consumers can also watch the new media advertisement of the counter in the offline shopping mall, understand the relevant information of the product, conduct online search, supplemented by the explanation and publicity of the staff, so as to choose suitable products and give full play to the advantages of visual communication of new media advertisement.

Apart from the commercial nature, advertising also has the nature of public welfare. Therefore, in the visual communication of new media advertising, it is also the development trend of new media advertising in visual communication to transmit public service advertising and public information, build socialist spiritual civilization and socialist core values so as to meet the information needs of the people, assume social responsibility and deliver positive energy.

At present, we can see a lot of public service advertisements promoting the Chinese dream, socialist core values and some moral education in public places, whether in the streets or on TV, radio or the Internet. For example, in the movie theater ads, there is a public service advertisement "glory and dream -- our Chinese dream" released by the state administration of press, publication, radio, film and television. The advertisement not only extracts many ancient poems and quotations from past sages, but also invites many popular stars to perform for public benefit, so as to enhance the visual communication effect of the advertisement through the influence of stars and deliver positive energy to the society.

In today's society, material production is constantly enriched and consumption is upgraded. New media advertising is bound to usher in a better future and develop towards a more humanized, interactive and three-dimensional direction, so as to make good use of visual communication and deepen the impression of advertising in the minds of consumers. The pace of life in today's society is fast, and people's demand for information is great. The emergence of new media has largely met people's demand for information. In the future, new media advertising will develop in the direction of two-way interaction, both commercial and public welfare, increasing channels of communication with consumers, so as to better play the role of new media advertising through visual communication.

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