互联网传媒业-英国Essay范文－r51due

英国essay论文精选范文：“互联网传媒业”，这篇论文讨论了互联网传媒业。互联网传媒是以互联网为载体通过文本、图片、音频、视频等形式来进行信息交流的新型传媒。它的发展是从20世纪90年代兴起的。在上世纪90年代，互联网媒体业作为技术媒介的形式存在，当时没有任何传媒业的内容在互联网媒体业上，那时传媒业是以传统传媒业为主的。但随着互联网的普及，到21世纪初期，互联网传媒业已飞速发展，互联网传媒业以其交互性、海量性、迅速性的特点为传统媒体业服务，此时，互联网传媒业可以视为“准媒体业”。

With the rapid development of China's economy, science and technology continue to progress, the number of Internet users in China has exceeded 600 million. This huge number means the arrival of the Internet age. Internet media industry to catch up with this spring, but also because of its spread speed, spread a wide range of low operating costs of their own advantages, to the rapid development of ah.

More than once, our national leaders emphasized the importance of developing the Internet in the General Assembly, stating clearly that the Internet age has come. And, at the beginning of the development of the Internet media industry, to give a lot of preferential policies, its open market, rapid expansion of market share played an important role.

Internet media industry is based on computer technology, and all operations are carried out on the computer. Over the years, the computer technology to develop, but also for the Internet media industry provides a good technical foundation.

China's Internet media industry profit model is very diversified, mainly including online advertising, online games, and other business.

Internet media industry profit form is very rich, but the main source of profit is still advertising. Internet advertising in various forms, including specific graphics ads, video patch type ads, keyword search advertising and other forms. The Internet in large data support, through traffic, page views and other data indicators, respectively, in different places advertising, charging a different price. With the development of the Internet, China's online advertising market share continues to rise.

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Internet platform early to spend a lot of manpower, material construction platform, to be built platform, the market is open, on the user service charge, online games belong to this way. Online games, based on the Internet as a carrier, more people to participate in a game, more attractive than stand-alone games. Therefore, the rapid development of online games, market share continues to expand, increasing the number of profit points.

Internet media industry development so far, have to mention Sina the "dark horse." 2010, there microblogging this product, with the star settled to bring the huge publicity effect, Sina microblogging to attract users to register, use. Microblogging development so far, China has become an important news hotspot platform, the user can through their own account in the micro-Bo free speech. Microblogging is also dependent on advertising to earn a lot of profits. At the same time, the network Reds, the rise of scripts, but also micro-Bo revenue sources to add a new profit channel. Network Reds use a large number of fans, where the microblogging advertising, advertising fees, and Sina for pumping into.

Since the development of the Internet media industry, more and more innovative products dizzying, more profitable mode of diversification.

Internet in the last decade has achieved rapid development, has made remarkable achievements. However, the development of pregnant with a crisis. Internet giant monopoly is too serious. Baidu, Tencent, Alibaba, led by the Internet giant to control the vast majority of the market share, there is no strong competitors, there will be a series of monopolistic negative impact. Some time ago, "Baidu incident" on a good proof of this. Monopoly is not conducive to the free development of market economy is not conducive to the interests of the people.

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