英国essay论文精选范文:“The Influence of New Media Technology on Visual Communication Design”,这篇论文讨论了新媒体技术对视觉传达设计的影响。随着新媒体技术的迅速发展,对视觉传达艺术设计的影响已经越来越大。新媒体技术为视觉传达设计的发展带来了设计过程的变化,影响着它的设计风格、设计思维方式,展现出神奇的个性风貌。
New Media Art from the 1960s conceptual art, as well as by the early futuristic declaration, Dada-style behavior and 70's performing arts. As early as the 1920s, the large-scale use of radio made some keen German artists realize that the media that could send messages to the group seemed to be a tool of their own creation, and that the original pragmatist medium became the early Of the "new media." The information revolution has made the personal computer the main form of computer, master of the portable photographic video equipment artists, began to use the media for artistic expression, the new media art from the beginning.
Visual Design refers to the design of visual communication, newspapers, magazines and other traditional media and the Internet, and other printed materials, film and television, billboards and other Mass Media have become the carrier of visual communication, which is through the carrier to the relevant Information conveyed to the eyes, and thus the performance of the design. The term "visual communication design," which became popular in the world in 1960, when the World Design Conference was held in Tokyo, Japan, participants recognized that in the expanding image media, visual and image have been used as independent means of communication The existence of them and other means of communication, is a more fully performance of the design.
Different from other artistic creation, visual communication design is through the modification of plane information, through the use of color, image synthesis and other means to change the original transmission sequence, highlighting the visual communication of information. In the new media art fusion, the visual communication design gradually changed its design concept, in the original two-dimensional limited space to add a multi-functional, personalized, multi-angle visual design pattern. In this environment, the development of visual communication design presents the following aspects:
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Because human instinctive motion images are more likely to capture attention, initiatives are more easily accepted than passive ones. The above mentioned, new media art of interaction and connectivity is its most distinctive characteristics. In the process of the integration of new media and traditional visual communication, the dynamic design is transformed from static design to dynamic design, while dynamic design can express the information that needs to be conveyed more fully while giving the freshness. New media interactive fun experience to visual communication into vitality, into the interactive process of visual communication design change works at the beginning of the immutable state, but is a starting point, guide the audience active participation. As a result, communication and interaction have become the focus of visual designers in the new media art creation.
Interactive visual communication design presents the creative process, not just the designer "wishful thinking" expression. Throughout the design process, the designer is the information integrator, through the virtual space to create a new relationship, through the link will be different backgrounds of people together, and these people have become designers of a "part" , There are visitors to participate in the works in order to achieve true integrity. And viewers can also be their own information through the same channels to convey to the organizers, from the traditional form of one-way communication to the two-way transmission conversion.
New technologies continue to integrate into the development of power. The combination of modern technology and art creates a new media form to break the fixed boundaries of visual communication design, so that visual design works in the transmission of information based on the function, but also has a diversified delivery effect, but also to visual design tools and tools To change. The era of paperlessness has come and computers have dominated the design field, but we should know that the pace of technological development has always been a "run" state, under the support of science and technology, new media art must always keep "advancing with the times ", Continue to expand their content and means of expression. From the earliest radio to the rise of television media in the 1970s, the formation of immature TV media art; 80's video technology, satellite signal synchronization transmission to break the traditional media pattern; 90's computer and network technology The development of the rise of the network art, these technologies are again and again to stimulate the visual designer's brain. At present, we are in contact with the new media should be based on the screen display in kind, I believe that not long, updated rendering of the carrier, the more recent performance situation will emerge in large numbers, and now just a ready stage. The addition of acousto-optics makes the information conveyed by visual communication design more and more.
Material design to non - material design. In the new media environment, the dominance of the computer in the design field is more and more obvious. The change of the information from the material form to the nonmaterial form indicates that most visual design methods have been done by computer. If the content value of the graphic information , The non-material value of the two-dimensional code is very high, and the virtual design work is presented to the public as a kind of service information design content. This maverick design mode opens up a new development path for visual communication design. At the same time, the two-dimensional code design also makes full use of the interactive function of graphic design information, changing the traditional "spoon-feeding" information caused by the dissemination of obstacles, so that people pay more attention to the form of information dissemination, without visual effects of information over of the demand. New media and the joint development of the network, two-dimensional code form the design of the value of information dissemination, certification greatly enhance the value, from the interactive experience, the public recognition of this high degree of design patterns. Thus, the designer to make things into a virtual digital number, you can composition layout, line outline, with digital, color and graphics techniques to virtual reality.
Visual communication art not only has the function of displaying the art form, but also has the international information transmission function to a certain extent. The ideal visual communication art can express the information it needs to express by the creative graphic art with the information amount. The people of different ages, different regions, different races and different nationalities can communicate silently through the figure. , These visual communication graphics cannot be affected by voice and cultural differences, can be very effective to complete the communicator and the audience communication and interaction between people in the elimination of barriers to communication, while language and culture and thinking habits and habits the way through the new media visual communication art quickly get and recognition. With the continuous development of new media technology and innovation, visual communication art design will become one of the main forms of international information exchange.
With the advancement of science and technology, new media technology has been expanding its manifestation. At present, the combination of circuit transmission and computer network is the mainstream of new media. The future of new media with the development of biotechnology and silicon computer development, a "wet media", that a variety of artistic movements continue to inspire people's imagination, so the future of new media technology is bound to have a formal The great changes and qualitative leap. The development of new media art stimulated the visual communication design of the nerve, inspired the artist's thinking, more inspiration and vitality into the design creation. With the development of new media art, the visual expression of visual design is greatly enriched by the combination of projection, optical fiber, electronic music and slides, the image of lighting board, the visualization of sound, the transmission of laser and so on.
Traditional media development take the road of media integration It is undeniable that the new media vibrant, promising, but the new media to replace the old media is not easy, not to mention the new media is still deeply dependent on traditional media. As a traditional media, the urgent task is to adjust the development strategy in the encirclement and suppression of new media, relying on its own advantages, relying on new science and technology, identify the combination and breakthrough, as soon as possible integration with new media, in the development, in development Fusion. Today, the design of visual communication gradually to the virtual information image of multimedia communication, multi-dimensional space performance, dynamic interactive information to stride forward.
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