Corporate Social Responsibility-英文作业代写－r51due

英国essay论文精选范文：“Corporate Social Responsibility”，这篇论文讨论了企业社会责任。社会责任是一个国家中每一个公民应尽的义务，企业承担社会责任是义不容辞的。社会责任包括法律责任和道德责任。法律责任有依法纳税、保护员工合法权益等；道德责任包括注重员工的福利待遇、保护环境、对产品负责等。作为一个企业，不仅需要履行法律责任，同时也要承担道德责任。

A good business is not good, economic efficiency is an important indicator of the measure, but not all. In the new historical period, many enterprises are consciously among the ranks of social citizens, in the active fulfillment of social responsibility, their comprehensive competitive strength has been improved. In the corporate responsibility is frequently mentioned today, in addition to honesty, compliance, pay taxes, care for employees and other standards, the consumer's intuitive feelings of the enterprise will usually determine the fate of the development of enterprises. The face of major social events in the performance of consumers is also an important indicator of corporate social responsibility, because the major events of social concern and dedication, on the one hand can be seen in a business emergency response and timely response capacity, On the other hand can also show whether a company has a high degree of social responsibility and positive value orientation.

Corporate wealth includes tangible and intangible wealth of enterprises, tangible wealth mainly refers to the enterprise's fixed assets, sales income and so on, and intangible wealth mainly refers to the enterprise's brand value, social reputation and credit relations, these and "material" Assets are not the same thing, but it is the intangible assets of enterprises, cannot simply be equal, but should be equally valued. Social responsibility is an obligation that every citizen of a country should undertake. It is incumbent on enterprises to undertake social responsibility. Social responsibility includes legal responsibility and moral responsibility. Legal responsibility, such as tax according to law, to protect the legitimate rights and interests of employees; moral responsibility, including focus on employee benefits, environmental protection, product liability. As an enterprise, it is indeed necessary to not only fulfill the legal responsibility, but also to bear the moral responsibility. The spirit of "Confucian Merchants" in Chinese history is the crystallization of thousands of years of commercial civilization and the concentrated expression of Confucianism in commercial civilization. This kind of thinking is very meaningful to today's business people. Cannot deny that in China's reform and opening up more than 20 years after the Western business culture by the erosion and influence of thought, which breeds in the people of a worship of money and utilitarianism, and our traditional fine tradition of the Chinese nation is slow Slow drain, which is very severe reality. So I think, as entrepreneurs, in particular, need this "Confucian Merchants" spirit, only with this spirit, enterprises can maintain sustainable development.

Responsibility Competitiveness is the English translation of Responsible Competitiveness. Professor Cui Shengxiang of the China Institute of Industrial Relations, "Responsibility is Competitive", puts forward that responsibility and competitiveness are a close whole, the two complement each other, coexist with each other, responsibility is an important part of the competitiveness of enterprises, there is no social responsibility Of the enterprises cannot be competitive, competitive enterprises must be based on the fulfillment of social responsibility and the premise. At the same time, responsibility competitiveness is an important part of building a harmonious society and scientific development concept.

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Wenchuan County, Sichuan earthquake occurred in 8, a serious earthquake, residential houses collapsed, heavy casualties. In addition to the timely response from the Government, such a major event will require the support of various sectors of the community. Many companies are in the event of rapid response to the disaster areas out of the hand. In this context, we have witnessed the social responsibility and morality of Chinese enterprises, many enterprises in the earthquake in Sichuan that the first time to generously, the Bank of China 23 million yuan, the Construction Bank and the benefits of Kerry, respectively, 20 million yuan, Mengniu Group donated 10 million yuan and the value of 10 million yuan of milk, Lenovo Group donated 10 million yuan, Oaks Group has donated 6 million yuan, in addition, tons of milk, medicines, quilts, Tents and other daily necessities and necessities, have been continuously sent to the disaster areas, as Niu Gensheng said: the bigger the enterprise, the greater the social responsibility. We are pleased to see that corporate donations are still continuing, more and more enterprises in the face of the disaster show the business should be the moral style, showing the Chinese entrepreneurs sense of responsibility, while enhancing the public For the corporate and corporate brand awareness and appreciation.

Although the amount of donations is not a measure of a business really help the victims of the disaster area the only standard, it must be aware that many times, corporate social sense and brand reputation is not advertised, but in the social needs of the people need courage A performance that an enterprise can achieve a reasonable return only when it has fulfilled its social role and social responsibility, and this return is many times more than the amount of money you put in when people most need it.

From the public and consumer point of view, corporate donation is in their hearts, "weighed the weight", little public appearances JDB Group donated 100 million yuan, the number of sales terminals "Wong Lo Kat" beverages sold out, consumers want to buy their products to achieve "thank" the purpose. Search on Google, or spend a little time browsing related sites, anyone can know what a company is doing, his corporate citizenship is good or bad image. Businesses generate profits by building strong brand power, and when these revenues are re-invested into corporate social responsibility, they generate more revenue. From this point of view, Wong Lo Kat sold off the goods, not by chance.

The enterprise is the economic cell, the society is the economic ontology, the enterprise is also a part of the society; The society is the enterprise growth environment should take its social responsibility positively. Enterprises actively concerned about social development, the courage to assume social responsibility, to contribute to society, will be positive social support, is conducive to erecting a good corporate image. And this corporate image will be evergreen, the development of enterprises will endure!

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