Essay代写：Marketing mode in the era of mobile internet－r51due

下面为大家整理一篇优秀的essay代写范文- Marketing mode in the era of mobile internet，供大家参考学习，这篇论文讨论了移动互联网时代的营销模式。近年来，移动互联网时代的到来，使得传统营销及互联网营销受到的波动非常大，给企业带来不小的挑战。移动互联网营销的构成体系主要是利用手机等的移动终端和无限上网技术所构成的。移动互联网营销即是抓住客户的心思，将有效的营销信息，运用移动终端为人们所接收。虽然它拥有很大的市场空间，但也涵盖了巨大的挑战和风险。

In recent years, the advent of the mobile internet era has made internet marketing a hot topic. Mobile Internet Marketing has a wide range of advantages, such as universality, interactivity, real-time, precision and economy. The advent of mobile internet has made traditional marketing and internet marketing very volatile, which brings great challenge to enterprises. Therefore, how to deal with the new marketing model of mobile internet era has become a focus of research issues, the article mainly aimed at this discussion.

Mobile Internet is a mobile internet with mobile wireless communication and emerging industry, which mainly includes three levels, terminals, software and applications. Eliminate pure advertising, mobile Internet, there is an infinite imagination space for marketing ideas. The use of mobile phone applications, location services, mobile payments, virtual shopping and other forms, open a new window of marketing. And compared with the traditional marketing era, mobile internet marketing has a fast, simple, convenient and interactive characteristics, so, how to deal with the new marketing mode of mobile network in the future becomes a problem, the following on this point.

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The traditional marketing channel refers to the channel of the product from research and development to the end consumer in the traditional marketing mode. Because traditional marketing channels are based on traditional communication and trading tools. Therefore, in the increasingly fierce market competition today, the traditional channel of competition has been unusually fierce, and slow growth, if enterprises want to continuously expand market share and gain the competitive advantage of marketing, we must pay attention to the development and research of modern marketing mode.

The composition system of mobile internet marketing mainly consists of mobile terminals and unlimited internet technology. It has great market space, but it also covers enormous challenges and risks. In the mobile network era, in a large number of data information, the enterprise needs to the user's behavior attribute, the preference characteristic, as well as the consumption way has the sufficient research and the understanding, only then can in the correct time, the correct place marketing becomes the reality, and receives the good effect.

At present, there are several problems in mobile interconnection: The marketing system of mobile interconnection is not yet sound, market personnel do not have a real understanding of mobile Internet, still use traditional practice, focus on advertising, it is impossible to put ads on accurate target users, and it is difficult to create marketing information that is in line with the idea of accurate customer, so it is difficult to promote the sale of goods; lack of systematic marketing planning, no obvious differentiation, make customer value can not be reflected, product and channel adaptability mismatch ; Marketing concepts and technology cannot keep up with the times, the users do not have a deeper research and segmentation, users need to provide enough information.

With the advent of mobile internet marketing and in-depth, traditional marketing has been very big fluctuations, which makes the ideology of marketing activities have been affected. Mobile Internet marketing in the implementation process, the need for executive staff have a better interactive thinking, know how to carry out interactive marketing, how to achieve the marketing and communication between the two-way communication.

In order to make better use of mobile network for marketing, we need to have a reasonable and correct entry point. To the logical thinking of marketing, if you want to let customers accept the products and services of enterprises, first of all, to catch their thoughts. It's hard to find a target audience with traditional methods, so it's hard to push the content to the customer. and the traditional marketing method is a large-scale marketing, this kind of marketing is a waste of enterprise costs, and for those who are not interested in the information audience, such a marketing method is nothing more than a harassment. In the process of marketing, the best result is a win. To win, you have to build on supply and demand, and only in this way can you make both sides find what they need, so you should customize your marketing activities. The so-called customization is not about looking for the target customer, but on the basis of different target customers to develop what they need.

In the past, the traditional marketing model after the target customers interested in content, if interested in buying, you need to actively seek. This kind of marketing model lacks the initiative, does not have the way to the user each step of the action grasps well, thus causes the user the conversion rate to be unsatisfactory. To E-cic marketing concept, will be customized to a step closer to create the ultimate interactive experience. In the actual interactive experience process, the interactive content mainly has the following three aspects: the Human machine interaction, the customer and the merchant interaction, the customer and the customer interaction. Customer and business interaction can enable customers to search product information shorten the time, and also can further understand the customer's view of the product, timely answer the questions in the hearts of customers.

The mobile age of the internet makes the consumer relationship become a new model, and it makes the relationship of maintenance completely changed. In the past days, people rely on occupation, geography, blood relations together. When there is a computer network, even in two different places, two of unrelated people can communicate together. This way of the Internet can make people with the same interests and hobbies, and naturally bring a lot of business opportunities.

In short, in the last few years, mobile internet marketing has come into people's eyes. Mobile internet marketing is to seize the customer's mind, the effective marketing information, the use of mobile terminals for people to receive. Although this has a impact on the traditional marketing model, but the traditional marketing model if the opportunity to reform, with the times, this will achieve better marketing results.

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