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本篇paper代写- Brand influence讨论了品牌的影响力。如今品牌影响力已经成为企业成功不可或缺的因素之一。在提升品牌影响力方面，广告是重要的手段。针对不同企业，对于品牌影响力的不同诉求，采取的广告策略也要采取合理的调整，这样的广告策略才能提高企业品牌价值，提升品牌影响力，让企业达到相应的宣传效果。本篇paper代写由51due代写平台整理，供大家参考阅读。

It is no exaggeration to say that a successful brand brings the enterprise into the cloud, and the brand that is damaged by reputation keeps consumers away. In 2016, apple was the world's most valuable Brand, with its value rising 14 per cent year-on-year to $145.9bn, according to Brand Finance, a consultancy. With "Star Wars" and "force awakens," Disney became the most powerful brand in the world. Volkswagen's brand value fell by $12 billion after the emissions scandal. The above examples show the strength of the brand, and it can be seen that the influence of the brand has a positive correlation with its reputation and popularity.

Zhang tong, deputy inspector of the Beijing investment promotion bureau, told the economic reporter that more and more entrepreneurs are aware of the importance of brands to the development of enterprises. Without the brand, the enterprise can only wander at the low end, with the brand enterprise can seek more value in the high-end field.

At present, the development of brand in China lags far behind the economic development. The problems such as low quality of products, weak innovation ability and weak awareness of enterprise integrity are prominent. Held in February 16, 2016 " lit with us national brand" China business news conference 2016 regiment campaign and the gold island line to start the ceremony, "economic" magazine chief planner, "economic" China innovation management of the institute for tany said, according to relevant data statistics, the top 2015 global top brand of only two Chinese companies, the content of brand value is low. Overall, China's manufacturing and service industries are still at the middle and low end of the international industrial value chain.

How to change the current situation of low gold content in domestic enterprises? Tany believe that was about to Chinese business regiment campaign will help entrepreneurs change thinking concept, shape the product or service brand image, enhance brand value, so as to improve the core competitiveness of enterprises. It also complied with the requirements of the central economic work conference in 2016: guide the enterprise to form its own comparative advantages, carry forward the "spirit", strengthen the brand construction, cultivating more "old" in one hundred, enhance the competitiveness of the products.

At present, many entrepreneurs complain that the economic environment is poor and the enterprise is difficult to survive. China's top ten marketing planner, the founder of Chinese modern consulting industry planning He Yang told reporters, the "economic" enterprises difficult to do the real reason is that they are not suitable for engaged in the industry, "the cost is higher than others, creative inferior to others, natural unsustainable". If the enterprise wants to survive, must find the accurate position, focus on the above two problems.

"The Chinese business regiment campaign in the first battle will concentrate superior forces, first create a few sample, play an exemplary role, follow-up can win the war." He Yang suggested that the group war should involve young people with new ideas and rich experience. To sell to the public product of the enterprise, in the end, and young people is the main force of the market, they are the most understanding of market demand, is also the future user groups, "we should let them use the advanced methods and means, play an important role in the battle."

In the future, it will release the huge space of China's fast food market. The main force is young consumers. Yu mingfu, chairman of zhejiang zhoufu food co., LTD., was quite impressed. As early as 2006, yu mingfu led the team to invest money and equipment to develop the ultra-low temperature freezing and room temperature preservation food technology of the food industry. "Husband after after 50, 60 s, they like your cooking, cooking dishes, and now after the 80 and 90 for fast food has huge demand, after the enterprise if the rhythm of the dance to industry development, development is not a problem." Zhoufu food, which originally focused on military food production and exports, is ready to seize the huge commercial opportunities in the civilian market.

The building of a good brand requires the precipitation of time to win users' good reputation. YuMingFu tells a reporter, on the one hand, he hopes Chinese business ・ regiment campaign and the gold island platform, as well as expert guidance to help create a high-end boat rich food products, mass consumption, taste delicious, nutrition, safety of the brand image.

On the other hand, deep processing of food will help to solve the problem of agricultural supply side. The central economic work conference 2016 pointed out that we should push forward the supply-side structural reform in agriculture. YuMingFu tells a reporter, to really solve the problem of agricultural supply side, need to rely on enterprise, productive agricultural products will be processed into products, and then supply to the vast number of consumers, let them eat the moderate price, the safety of the delicious food, also solved the problem of the harvest of the farmers' fertility. "Through cryopreservation, the product can be preserved for longer without food preservatives, and the original taste and nutrition of the product is guaranteed."

YuMingFu pointed out that the present great gap in the seafood market, some seafood not timely development, especially the ocean products, such as tuna, our country became a exporter of raw materials, product development to the dinner table is very little, especially for the Chinese taste tuna products. "We also hope that through the gold island platform, designed for tuna series product promotion to the civil forces developed in China market, let more and more young people eat on the trust of the consumer food safety."

Health is the most basic human need and the most important requirement. Hou shusheng, chairman of weihai Marine biotechnology co., LTD., told the economic reporter that for food companies, enterprises are not only building brands, but more importantly, they are responsible.

The sea is a vast, resource-rich treasure trove of food. There is ginseng on land, sea cucumber in the sea. The active peptide extracted from sea cucumber is beneficial to human health through deep processing. However, at present the sea cucumber raw material market has the confusion of fish eyes. "The market of 3000 yuan/jin below is adulterated sea cucumber, even illegal traders in the sea cucumber to add industrial use of gelatine." This kind of sea cucumber not only nutrition greatly lost, also disturbed the whole sea cucumber industry. The sea cucumber sold in the market is a raw material, which is difficult to regulate. Hou book says, since the food safety law of the People's Republic of China issued, food production enterprise must, in accordance with the national standard production, the state's emphasis on food safety and regulation of the whole industry has played a positive role, hou book wins also believes that food companies should bear the responsibility of the human health.

Weihai force, according to hou book - 15 years yuan has been committed to create sea cucumber processing products, according to the concept of medicine food homology, sea cucumber and the vegetation on land is tie-in, through enzymatic hydrolysis technology, let small molecular peptides are better for the body to absorb and make use of. At the same time, deep cultivation of functional foods in deep processing has a good effect on human treatment and disease prevention. He wants to use Chinese business ・ regiment campaign and the strength of the gold island show the value of the enterprise itself, also hope to make the light more national elite brand, the development of the revitalization of national enterprises.

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