Essay代写：E-commerce fraud－r51due

下面为大家整理一篇优秀的essay代写范文- E-commerce fraud，供大家参考学习，这篇论文讨论了电子商务欺诈行为。电子商务欺诈行为指的是网络经营者在提供商品或者服务中，采取虚假信息或者其他不正当手段欺骗、误导消费者，诱使消费者在违背其真实意思的情况下实施消费行为，从而损害消费者合法权益的行为。与实体物品的创新扩散相比，电子商务欺诈行为是一种创新形式，是创新扩散的过程。

From the perspective of law, the definition of fraud tends to study how to judge fraudulent behavior, and usually requires the decedent to make false intention representation. From the economic perspective, the definition of fraud mainly determines whether fraudsters obtain economic benefits through illegal means. E-commerce fraud in this paper refers to the network operators in providing a commodity or service, taking false information or other improper means to cheat and mislead consumers, entice consumers against the true meaning of the implementation of consumer behavior, thus ACTS harmful to consumers' lawful rights and interests.

Compared with the innovation diffusion of physical goods, e-commerce fraud is an innovation form and a process of innovation diffusion. Diffusion of innovation is an important issue studied in economic, management and social science. It mainly refers to the diffusion and dissemination of new products, social customs or practices, and different individual behaviors in society.

Rogers believes that innovation refers to the adoption of individuals or groups as a new method, or an action, or an object. For individuals, it is not important whether an innovation is really new objectively. What matters is whether an individual thinks this method is novel, which determines the individual's reaction to innovation.

Innovation diffusion is a kind of innovation through certain channels over time among social system members spread process, with other diffusion process of the difference is that the spread of the object for innovative individual or unit with novelty and uncertainty. The main factors of innovation diffusion are innovation, communication channels, time and social system.

In innovation and adopters behavior model under the influence, interact with the external environment, to form the deceiver bilateral diffuse transmission network fraud - consumers, eventually to promote e-commerce diffusion fraud.

Fraudsters refer to the subject of fraud in e-commerce transactions, including network operators and online trading platforms. Network operators refer to enterprises, natural persons and other organizations that operate on the Internet for the purpose of making profits. The online trading platform can not only help operators to sell goods, but also meet the demand of consumers to buy goods online.

The consumer is the recipient of e-commerce fraud, usually referring to the natural person who USES Internet knowledge to conduct shopping and consumers through the online trading platform. At the beginning of the spread of e-commerce fraud, consumer based on false trading decisions of intention by fraud, through stimulus to strengthen its own deceived experience, observation to collect information about the valuable learning process, make e-commerce fraud in transmission network to identify fraud more and more consumers, diffusion trend slowing, diffusion scale gradually narrowed.

E-commerce refers to the transmission network fraud through "the deceiver - consumers" bilateral diffusion mode, the formation of e-commerce behavior individual interaction, interconnected channels, its role is to prompt the deceiver and the consumer in e-commerce fraud diffusion system of passing information to contact. Communication networks mainly include mass media and interpersonal communication networks.

The external environment impact mainly comes from government regulators, e-commerce platform and Internet companies, etc., through trading process, promote the information disclosure standards, enhance the promotion of consumer education and so on to build trade e-commerce system.

This paper intends to build an e-commerce fraud spreading system and explore the interaction and action mechanism of each component element in the e-commerce fraud spreading system.

Based on the fraud identification theory, whether consumers adopt fraud process can be divided into four stages: the first stage is exciting, fraudsters by designing some fraud characteristics to stimulate consumer to trade; The second stage is the formation of hypothesis. After consumers are stimulated by the previous stage, different fraud hypotheses will be formed for the fraudulent characteristics of the website. The third stage is the verification of hypothesis, and consumers will take a series of measures to verify the hypothesis formed in the previous stage. The fourth stage is the overall evaluation.

The influence of external environment on the incentives/constraints of fraudsters is mainly affected by social reaction. For fraudsters, if learn more from mechanism to prevent fraud, or learn how to stop consumers identify fraud, then the incentive to fraudsters have more stimuli; However, if the fraudster realizes from the existing e-commerce fraud prevention mechanism that it is risky to continue to carry out the fraud, then the external environment will restrict the fraudster's behavior.

Electronic commerce is the spread of the fraud by microscopic decision-making behavior of consumers, the deceiver on media macroscopic dynamic behavior, which is formed by the common emergence is combined with the above proposed the deceiver decision-making behavior and consumer decision-making mechanism, form "deceiver - consumers" bilateral diffusion model, build in complex social networks of the basic structure of the media.

In this paper, based on the literature and case analysis, starting from the concept of e-commerce fraud, combining the characteristics of e-commerce innovation diffusion fraud, in-depth to explore the elements of e-commerce fraud diffusion system, and put forward innovative e-commerce fraud in the structure of diffusion system. Through the theory structure, we clear the consumer e-commerce, e-commerce deceiver, e-commerce fraud communication network of these three components and the external environment of the relationship between each other, for the future of e-commerce fraud research provides the theoretical support and supervision.

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