Social networking site-英国硕士论文代写－r51due

英国essay论文精选范文：“Social networking site”，这篇论文讨论了社交网站。在当代社会，社交网站凭借在传播模式、传播内容和传播效果等方面的优势和媒介环境优势迅速占领社交世界的大片江山。它的传播方式解决了传统媒介在人际传播上因为距离而产生的问题，使得人际传播的传播方式和传播范围得以扩大。当然，社交网站的传播也存在一定的弊端，比如虚假消息和安全性问题。

In contemporary society, social networking sites rely on the advantages of communication mode, communication content and communication effect and media environment advantages to quickly occupy the vast world of social world. This paper discusses the advantages of social networking sites in the dissemination of information functions, analysis of social networking sites to bring convenience to people's lives at the same time there are some negative effects.

Social networking sites spread information and the rapid spread of information is obvious, each user is free to share their own information, a biography, so that some of the original only a few people know the information once the social networking site On the release, sharing, dissemination, there will be a lot of people get this information, so as to achieve a huge effect of communication. The news that has just appeared or not appeared on the social networking website will appear first. Its news, audio and video information spread quickly and timely, spread a wide range, making it a huge spread of the effect.

"Romance thirty-three days," the film focused on the propaganda position focused on the video site, Renren, microblogging three platforms, the three platforms are relatively independent but mutual influence. Movie Studio first section of the movie's funny video uploaded to the video site, which makes the film's video information is true and reliable, users see the movie video and then forwarded to all network or microblogging, and Renren Microblogging interaction, users and then reproduced, making the film to spread the video, which in turn react to the video site. Three modes of communication through the comprehensive promotion, mutual interaction, when this phenomenon to a certain extent, the viewing boom will appear. Film studio alone released movie video information to ensure the authenticity of the information, and then through the promotion of social networking sites, and promote the dissemination of information.

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The spread of social networking sites to solve the traditional media in interpersonal communication because of the problems arising from the distance, making the spread of interpersonal communication mode and spread to expand. Previously the media to the audience, the audience is now on the audience or the audience of the media, no matter where the network users, Internet users and how far apart, through social networking sites can be a very good exchange of information and emotional contact, In the social networking site, we can simultaneously and more friends for information exchange, through social networking sites we can better communicate with friends, nurture feelings.

For example, after the Yaan earthquake, the existence of social networking sites on the earthquake relief activities are of great help. Many people in the Renren, Tencent, microblogging and other social networking sites on the release of tracing information, organize the team to volunteer support, organize fund-raising activities, and so on, and the traditional media through social networking sites above the information better access Information and publish news, so that news reports. Before the emergence of social networking sites, these phenomena are difficult to occur, we can only in television, radio or newspapers to obtain very little information from afar, the emergence and presence of social networking sites so that we can through new media, Internet users for more information , To solve interpersonal communication problems in the distance.

To facilitate enterprises to better promote themselves, and social networking sites to promote a variety of ways, companies can choose according to different needs of different marketing strategies. Marketing on social networking sites is effective, and the cost is lower than other promotional methods.

With the network user's network behavior is more and more mature, Internet users are more and more active access to information and sharing of information, social networking site users show a high degree of participation, sharing and interaction, social network marketing, the main media Is the Internet users, the main mode of communication is "between people", because the user's participation, sharing and interaction, so do not need to invest a lot of advertising is easy to deepen understanding of a brand and product understanding, easy to A brand or product form a deep impression, so as to achieve good communication effect, effectively reduce marketing costs.

Social networking sites as a constant innovation and development of the new marketing model, attracting more and more companies try to flex its muscles in social networking sites, whether it is to carry out a variety of advertising campaigns, online activities or viruses Marketing activities, all of these activities can be carried out on social networking sites. Some companies began to attract their target audience in the social network, in order to better promote their own business and enterprise products. In recent years, many companies through micro-film advertising and other forms of dissemination of their product information. Enterprises in the social networking sites on the use of different marketing model for marketing, to better attract the target audience, dissemination and promotion of their own business and enterprise products.

The large number of users on social networking sites, the large amount of information spread and the wide scope of this feature accelerate the spread of false information and negative information, and expand the negative impact of information. At the same time, the disclosure of personal information on social networking sites is also the risk of social networking sites in the dissemination of the existence.

Social networking sites on a large number of Internet users, the amount of information dissemination of large and miscellaneous, spread a very wide range, if there is false news or even reactionary news, the same will be large-scale, rapid spread of news authenticity is a great threat , Or even cause adverse social impact. Especially the popularity of microblogging in the past two years is making social networking sites frequently false news, making the authenticity of news encounters a great challenge, while there is a certain negative impact on social stability. For example, in 2010, "Jin Yong's death," the false news. "Jin Yong's death," the false news at the time caused no small sensation, although the false news from the release to the dissemination to the confirmation, to the final rumor, before and after only about two hours, but in this short Within two hours, the news has spread widely on social networking sites. Social networking sites to spread the effect of a huge spread of false news and negative news, challenge the authenticity of the news at the same time, also has a certain impact on social stability.

In social networking sites, Internet users are most likely to retain their real personal information, then there is the problem of information security. If these real personal information spread out by the criminals to steal, it will have very serious consequences. Now the network technology is well developed, the network there are many ways to obtain Internet users are the real personal information. For example, the site in some way allow Internet users to personal account and real mobile phone number or real ID card number binding; by giving priority to enjoy the new features of the site, game bonus points doubled, mobile phone number to participate in lottery and other means to encourage Site users fill in their real personal information; site of the technical problems of poor users in the process of using the site lead to computer viruses, resulting in theft of user accounts, information theft; more serious and even frequent users of harassment registered mailbox , MNS phenomenon, direct access to the user's privacy information, and so on. The existence of these phenomena makes Internet users personal information security there is a big risk.

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