Consumption behavior of college students-Essay代写精选－r51due

英国essay论文精选范文：“Consumption behavior of college students”，这篇论文讨论了大学生的消费行为。大学生处于个体社会化的关键阶段，是社会消费群体中特殊而且重要的组成部分，消费观念超前和消费实力滞后的矛盾让他们的消费状况存在不少问题。由于缺少社会生活经验，受到社会上各种因素的影响，大学生表现出的许多消费行为还不够理性和科学。大学生消费问题不仅是一个教育问题，而且是一个社会问题，它既影响大学生自身的健康成长，影响大学生的价值观和人生观，也影响家庭了的经济负担和稳定。

General says us University students ' consumption structure is reasonable, however, a specific analysis of the situation of college students ' consumption, we found that their consumption patterns to some extent, there are still some problems. Through the questionnaire and the authors observed, the consumption structure of college students there are some problems: the consumption is higher than consumption, college student should have to learn first, although some emotional spending is necessary, but it cannot reverse the primary and secondary; material, light spirits consumption, mostly college students meet on that matter is a State of ideal consumer.

College students ' idea is trendy, fashion, modern society open to expanding to consume a wide range of publicity in the media, creating a kind of materialistic environment, active thinking, imitating strong but poor ability to identify some of the college students brought a temptation, and giving them the pursuit of fashion, with comparisons of conspicuous consumption. Part in particular students from wealthy families, family consumption habits, consumption and social effects of tea consumption, easy to develop spending habits, dress fashion, more frequent replacement of electronic products and so on all can display their rich, trendy fashion items, take this mental satisfaction. This consumer behavior in the context of their family economic conditions permit, beyond reproach, but in the long run, can lead to excessive focus on the evaluation of their external image, and others, while ignoring their inherent qualities, that generous, stylishly, followed by the popular face identity status, without improvement of knowledge and literacy, upside down. We've seen this description: a college student could support several supermarkets, shops, restaurants, bookstores, hotels. College students ' consumption may sometimes be blind impulses, is not always rational, businessmen see the students, that they aren't spending money will, of course, enshrined as the God of wealth, greeted with a smile.

Survey shows that most students will take month-end balances in the Bank or into next month's living expenses, but the deliberate act of saving is not very ideal, it's just a conscious act, without too much thinking, many students believe that their financial capacity or less, spending plans are not strong, which requires schools and parents to pay attention to. Many students did not experience the social life of temper, I do not know money easy, I do not know wears the difficulties, the lack of experience of in managing finance, expenditure plans, buy as long as the likes of even some students out of money at the end, you also need to borrow money to buy a ticket home.

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Most of the students live on campus without walls, greatly influenced by social environment, of which there are two negative consumption trend cannot be ignored, is hedonism is consumerism. Hedonism refers to the material life of comfortable wealth and sensual meet objective values and way of life. Hedonic consumption on college campuses have consumption, consumption, compare conspicuous consumption, vanity, fashion, etc. On campus, students ' role is a student society, he is also an individual society, consumer attitudes are inevitable under the influence of the social environment. Into 21st century, economic international and globalization degree constantly deepened, country and country Zhijian of economic, and political contact unprecedented strengthening, foreign of consumption concept great to impact with has always been conservative of Chinese, some people began pursuit pleasure, think thrift has obsolete, luxury of life can displayed himself of social status, in such of social big environment of effect Xia, part students also began catch trendy, pursuit fashion.

Education and management weaknesses also affect college students ' consumption, some newspapers, films and television some biased reports on consumption and happiness-themed content, make the wrong consumer guide to college students. University of education workers although also on students for conditions education and excellent traditional education, help students set right of consumption views, but encountered problem no timely effective of guide method, lack some regulations of constraints, face appeared of new situation, and new problem, no related of file and system can according to, school within and around area opened of many restaurant, and Internet cafes, moments attract with students, students of consciousness and oral preaching is some unable to. In view of this, the departments concerned should further understand the characteristics of the times, students ' characteristics, effectively targeted responses in a timely manner.

Formation of personal consumption is mainly independent of our thoughts and, therefore, the formation of college students ' consumption concept as well as the students themselves to find the cause, poor self-control, prone to emotional spending. Students in the middle of youth in General, values were formed, the general lack of self-control and accept new things quickly, easy to emotionally, have an innate chasing trendy things. 21st century students judge the standard of conservation is no longer routine, students often decorated, upscale fashion consumption and ostentatious spending money as a high-level, high-status symbol, vanity gratification can easily lead to mindless consumption.

Marxism believes that human nature is the sum of all social relations. Society is everyone's living environment, social factors influence personal growth and development. Consumption behavior of college students ' formation and development are, without exception, under the influence of society. Through subtle influence, shape the quality and personality of college students. However, the community passed to the students ' consumer information is complex, and the influence of society on the double, both on the positive side, there is a negative side, and thus have a positive impact on the students, there are negative. In this regard, our society into the correct distinction, making full use of social education, the positive effects of social education. Students in society is growing up, they follow social trends more tight crowds, social and consumer trends and direction dominates the main direction of college students ' consumption, establish the view of scientific, healthy and civilized consumption of the whole society, the formation of correct consumption views of college students has an important function.

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