Paper代写：Mass media and consumer culture－r51due

下面为大家整理一篇优秀的paper代写范文- Mass media and consumer culture，供大家参考学习，这篇论文讨论了大众传媒与消费文化。在大众传媒的视野下审视消费文化，其影响有利有弊，需要理性对待。一方面消费文化作为全球化进程中的一种文化现象有其合理性一面，它对于推动经济发展，释放人的欲望具有积极意义。另一方面，对于消费文化的负面弊端，也应当时刻加以警惕。

In today's media era, access to the mass media into the public space, how to obtain their status in this public space is a problem, the consumerism culture is through the mass media space, and increasingly access to its social and cultural, daily life and other aspects of influence.

The contemporary world is entering the postmodern era, with the development of globalization, the cultural ideology of consumerism is expanding in a global context with unstoppable potential.

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The so-called consumer culture refers to the culture of consumption, in a narrow sense, the creation of consumer society, and to protect, standardize and restrict people's consumption of various cultures. Consumption culture is a new organization of symbol production, daily experience and time activities accompanying with mass consumption movement, and its important characteristic is that goods, products and experiences can be consumed, maintained, planned and dreamed. The emergence of consumer culture not only shaken the original use of goods or the concept of product meaning, and through advertising, mass media and merchandise display skills, to give the product or products new image and mark, and comprehensively stimulated the people's broad sense of association and desire.

In today's media era, access to the mass media into the public space, consumerism culture is through the mass media space, and increasingly access to its social and cultural, daily life and other aspects of influence.

Postmodern Information society and modern society have different characteristics, one of which is the consumption of media and recessive hegemony. The ideology of today's mass media is constantly manipulating public life through convenient information channels and concealing the truth of life. With the help of the recessive hegemony of the media, the consumption culture has been dispelling the elite culture.

The artistic value of the elite culture is a kind of contented and quietism idea, and now it has been impacted by modern consumerism strongly. Today's so-called elite art, under the oppression of media power, has increasingly emphasized the commercial existence of art. , the intellectuals no longer make romantic poetic metaphysical thinking people no longer talk about the aesthetic value of art, but relish its price. "Elegance" is giving way to "vulgar"

The modern media molds the false money myth, makes the populace which lives under all kinds of realistic pressure, obtains a kind of intoxicated harmonious illusion, lets the people endure the present psychological pressure or the anguish and abandons the value idea which surpasses the material enjoyment and once owned or pursues creativity and individuality. The elite culture is dissolving, while the consumer ideology is through mass media.

The media consumerism becomes the problem of the spirit of the times and the individual enjoyment. Based on the understanding of social individual identity and historical nihility, people no longer use idealism as their shelter way, but as a shortcut to achieve worldly happiness. Therefore, consumption becomes the key link of acquiring identity and building the relationship with others, and even becomes the lubricant to support the existence and development of the existing system and the organization. The discourse of commodity power dispels the exhaustion of the elegant culture and easily invades the nerves of the contemporary culture through the mass media, setting the daily life as the market demand and the secular cultural pattern as the universal principle of the present social culture, and attempts to use consumerism as the legal bottom line of the contemporary people's life.

This is just as "mass culture, under the traction of media advertising, has gone back to the game level from the cultural value level: the formal structure, the formal structure, the intuitive expression, and the object imitation from the cultural critique." This transformation of spiritual value shows that the spiritual world of man has been filled with consumption consciousness and nihilism.

In the contemporary consumer society, advertising everywhere, playing a powerful influence. The operation structure of consumer society is good at projecting people's boundless desire into specific product consumption, so that social identity is combined with consumer goods, and consumption constitutes a satisfying object system, which becomes the process of obtaining the identity of the commodity code system and the symbolic belief. Consumption itself has become a realistic portrayal of the happy life, and become a platform for people to compare and boast each other. As a guide to life in the contemporary world, media has become the benchmark of secular life, telling people what kind of life they should have. A variety of information, especially advertising information, people in the purchase of consumption, feel the world, pay attention to issues or participate in social activities, more and more by the media synchronization information constraints.

A lot of commercial advertising through the picture of the description, the interpretation of advertising language, by the media to interpret the values of life and make the audience accept. Haagen-Dazs advertising words "Love her, take her to eat Haagen-Dazs", the subtext of this advertising word is to "love" description, abstract "Love" is simply depicted for a haagen-Dazs ice cream. This is obviously false, absurd, but it stimulates the audience's desire to buy, due to the media's recessive hegemony, the audience was forced to recognize the concept of transmission, and put into action. Therefore, media advertising has promoted the prevalence and development of consumer culture.

In the consumer system, advertising is unmistakable to induce and admonish people how to settle their bodies, to obtain the sensual pleasures of the body. And thus make the masses of the imitation of each other, into a high consumption and tide of consumerism state. Advertising through the physical desire and consumption of production needs to mobilize people's internal desires, in the sensational advertising words behind the words, become a consumer society of the Meaning of life "salvation" pronoun. The bombing of advertisement induces, the contemporary person unceasingly expands own desire, more occupies more consume more to enjoy becomes the false life guide in the consumer society, the consumer culture can prevail.

In the view of mass media, the influence of consumption culture has both advantages and disadvantages and needs rational treatment. On the one hand, as a cultural phenomenon in the process of globalization, consumer culture is especially reasonable, which is of positive significance in promoting economic development and releasing human desires. It embodies the media's concern for the real life, for the media itself, the consumerism expands the media reporting space and makes the media from the Enlightenment to the service type, and the diversified social function of the media is developed.

On the other hand, the negative drawbacks of consumer culture should be vigilant at all times. Firstly, consumerism has been transformed into news consumerism in the field of media activities, which has led to the dissolution of journalistic professionalism. The media under the concept of news consumerism is driven by commercial logic, and the media is keen on news planning and hype, which is contrary to journalistic professionalism. Secondly, the audience under the imagination of consumerism will be more and more lack of individuality and be "alienated". Consumerism will enjoy, entertainment as the realization of the value of life, and constantly provide a stimulated consumption desire, prompting the audience gradually into a false need for endless pursuit of the process, loss of thinking and introspection of the inertia and critical rationality, and eventually toward "alienation."

In the age of industrial society, the dream created by the media is a material wealth culture, such as money and land. And in the modern society, with the accumulation of material, people's personalized color of the media to create more consumer "trap" waiting for people "such as Weng." In the social mimicry environment of media manufacturing, the consumption concept and the way of elimination have also changed, and the public opinion environment with the media has influenced people's life.

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