Essay代写：Poster Design－r51due

下面为大家整理一篇优秀的essay代写范文- Poster Design，供大家参考学习，这篇论文讨论了海报设计。海报是信息传递很直接的一种宣传工具，所以，无论是商店店内海报设计、招商海报设计还是展览海报设计等，海报的设计都必须有非常大的视觉冲击力和艺术感染力，重复调动形象、色彩、构图等因素形成强烈的视觉效果；它的画面应有较强的视觉中心，应力求新颖、单纯，还必须具有独特地艺术风格和设计特点。

Posters also known as posters, is posted on the streets of the wall hanging in the storefront window of the substantial art and design work. Posters are a kind of propaganda tool that the information transmission is very direct. Therefore, the posters must have great visual impact and artistic appeal both in the store in-store poster design, the investment poster design and the exhibition poster design.

Poster design must have considerable appeal and artistic appeal, to mobilize the image, color, composition, form and other factors to form a strong visual effect; its screen should have a strong visual center, should strive to be novel, simple, but also must Has a unique artistic style and design features. There are many different ways of posting performance, including atmosphere rendering, reasonable exaggeration, the use of association, direct display, contrast, rich in humor, borrowing metaphor, to love things, to see the big big.

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Use various ways to grasp and emphasize the overall atmosphere of the product or theme to be conveyed to the readers and express it vividly to set the overall atmosphere in harmony with factors such as image, color, ditch and form, The moment of contact with the screen that is quickly felt, its attention and the occurrence of visual interest, to stimulate the desire to purchase promotional purposes.

Exaggeration is generally seeking novelty changes, through the fiction of the object characteristics and personality aspects of the United States and exaggerated to give people a novelty and change of interest, with the help of imagination, in the work of the advertised object quality or characteristics of some aspect Make quite obvious over-exaggerations to deepen or broaden your understanding of these traits. The writer Gorky pointed out: "Exaggeration is the basic principle of creation." In this way, the substance of the matter can be more clearly emphasized or revealed, and the artistic effect of the work can be enhanced. According to the characteristics of their performance, exaggeration can be divided into two types of exaggerated form and exaggerated expressions, the former is an expressive product, while the latter is an implicit modality product. Through the use of exaggeration techniques, the artistic beauty of the posters has been given a rich emotional color, making the distinctive features, prominent and moving. According to the characteristics of their performance, exaggeration can be divided into two types of exaggerated form and exaggerated expressions, the former is an expressive product, while the latter is an implicit modality product. By exaggerating the use of techniques for the art of the poster into a rich emotional color, so that the distinctive features of the product, outstanding, moving.

In the process of aesthetic through rich association, can break through the boundaries of time and space, expand the capacity of artistic image, deepen the artistic conception of the picture. Through association, people see beauty or experience on their own aesthetic objects, beauty is often particularly strong.

This is one of the most common manifestations of a wide range of uses. It displays a product or theme directly on posters, making full use of the realistic expression skills of photography or painting. Fine Zhenjiang and strive to render the product texture, shape and function of the use of exquisite texture of the product will be presented fascinatingly, giving people a realistic sense of reality, so that consumers promote the products of a kind of intimacy and trust . This form of direct product to consumers, so pay attention to the combination of products on the screen and the display point of view, should focus on the product brand and the product itself is the most likely to touch the heart of the site, the use of shade and background to make it so that The product is placed in an infectious space, in order to enhance the visual impact of posters.

Contrast is one of the most prominent manifestations of artistic beauty that tends to conflict with one another. It expresses the nature and characteristics of the things depicted in the works in a sharp contrast and direct contrast. By contrasting each other with each other, it achieves a concentrated, concise and tortuous change from the contrast presented which performed. Through this approach more clearly emphasize or prompt the performance and characteristics of products to consumers with a deep visual experience. As a common performance technique, it can be said that all arts benefit from contrasting performance techniques. The use of comparative techniques not only strengthened the performance of the theme of posters, but also full of fun and expanded the appeal of posters. The successful use of comparative techniques can make the seemingly ordinary picture processing imply rich meanings and demonstrate the different levels and depths of the theme of posters.

The humor method refers to the subtle reproduction of the comic features in the poster works and the seizure of the localized features in the life phenomena, which are manifested by some ridiculous characteristics of people's sexuality, appearance and demeanor. Humorous forms of expression, often use interesting plots, clever arrangements, to a certain affirmative, unlimited extension to the comic level, resulting in a full of fun, intriguing and intriguing humorous mood. Humorous contradictions and conflicts can reach beyond the unexpected, but also in the art of the effect, seduce the viewer's heart smile, a unique way to play the role of artistic appeal.

Analogy refers to the design process in the choice of two in the copy of each different, but in some ways there are some similarities, "as this object Yu objects," metaphorical things and topics are not directly related, but At some point, it has some similarities with certain features of the theme, so that it can be borrowed from the theme, extended and transformed, and obtained the artistic effect of "mild song". Compared with other forms of expression, metaphor is more subtle and implicit, sometimes difficult to see at a glance, but once you understand it, you can give meaning endless feeling.

The most direct effect of artistic appeal is the emotional factor, and the aesthetic is the process of the subject and the object of the United States constantly exchange feelings. Art has the characteristics of conveying feelings, "touching heart, Mo prior love."

In the poster design of the three-dimensional image to emphasize, trade-off, enrichment, with unique imagination to seize a little or a part to focus on description or extension of amplification, to more fully express the theme of thought. This kind of artistic treatment with a little bit of view of the whole, from small to big, from not all to the full form of expression, gives the designer a lot of flexibility and unlimited expressiveness, while providing a wide range of imagination for the recipient, Get a vivid taste and rich association. To small and medium sized "small" is the focus of advertising screen description and visual interest center, which is not only the concentration of creative advertising and hair, but also the designer's ingenuity arrangement, so it is not the general sense of the "small" But small and large, with a small victory of the highly refined product, is a simple and deliberate pursuit.

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