Paper代写：The natural beauty of color in packaging design－r51due

下面为大家整理一篇优秀的paper代写范文- The natural beauty of color in packaging design，供大家参考学习，这篇论文讨论了包装设计中色彩的自然美。包装设计中最具视觉冲击力的色彩元素一方面越来越趋向错综复杂的变化，另一方面也变得越来越细致和精确。如今人们对多元化的认知和审美要求越来越高，很多时候需要回归到产品本身的色彩上，找寻在很早之前就被遗弃的自然色彩，使其为展现产品形象、满足消费心理需求、表现品牌文化内涵而服务，从而使包装色彩达到既符合消费者诉求、又能体现产品个性的自然美境界。

In packaging design, the most visual impact of color elements on the one hand more and more complex changes, on the other hand has become more detailed and accurate. Through the interpretation of color natural beauty consciousness, this paper expounds the performance of color natural beauty in packaging design, and expounds that the natural beauty of color is an important position in packaging design for the unique style and color of natural beauty in packaging design.

The image and posture of natural things are rich in life, and the color of natural things also has aesthetic and literary significance. Japan's aesthetic, for example, was originally rooted in the perception of nature. The beauty of the natural form is the origin of all Japanese forms and the basis of Japanese aesthetics, and its beauty is also the starting point of nature. Therefore, Japan's definition of beauty is first based on color and natural beauty. Without the original color and natural beauty, there will not be many art appreciation and creation. From this level, the natural beauty of color is the starting point of their aesthetic consciousness.

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Generally speaking, the primary colors of natural things are always easy to accept, even the most essential. Therefore, the color selection in packaging design should be to learn the color of nature, but should not ignore the true colors of the goods. Packaging design colorful color constantly stimulate the consumer's eyeballs. The color of the package should be viewed from the objective and subjective two aspects: objectively speaking, it has passed the basic information and attribute of the product to the consumer, the consumer can intuitively feel the basic color of the commodity from the color of the package, the subjective view, it is the designer through to the consumer buys psychology and behavior research, The depth of consumer psychology analysis, so that consumers can quickly and fully understand the product, and even hope that consumers in the product packaging design to find their own emotions, echoes, resonance. Therefore, the use of color in the packaging process is cumbersome and full of fun, both the need to make the product inherent color can be continued, but also to break the traditional color, at the same time to reflect its connotation and consumer psychological needs, and then get the majority of consumers agree.

The presentation of photography is the most common expression technique in packaging design, which reflects the shape, color and state of the product in a direct and realistic way, showing to consumers at a glance. Bright "fruit lure 100%" fruit juice package to oranges, kiwi and other photos of the form to convey the fruit juice, so rapid and intuitive expression of products authentic, green health and other products selling points. Photographic presentation First emphasizes the inherent color of the product, second can help consumers to reduce the time cost of reading product information, third, the use of the natural color of the product is not a simple copy of color, but the enrichment and processing of art. Finally, after the art of the color attributes, screen tone of the post-processing, for consumers to bring real, direct visual feeling.

The so-called transparent presentation, most of the case is through transparent material "half dew" or "full dew" out of the product, so that consumers see the goods directly. Transparent plastic, glass and other materials commonly used in fruit, beverages, food and other products packaging. One, can make the goods in the Ling Lang exhibition Shelf on the display of its true color, to impress the consumers; second, transparent packaging materials and products of the inherent color of the intersection, cooperation, can quickly from other categories of products to stand out. The world-renowned beverage brand ―― Coca-Cola, with more than 100 kinds of drinks, including beverages, soda, juice, etc. In order to consumers can better experience the different scenarios of consumer demand, Coca-Cola will be the serialization of its products according to the packaging material, glass and plastic materials can fully display a variety of beverage category, at the same time closer to the consumer and product distance, and ultimately promote the effective promotion of products, And its classic sleek, streamlined Coca-Cola bottle design makes Coca-Cola's image deeply rooted.

The human senses are very peculiar, and the interaction between each sense is a special phenomenon, which is essentially a kind of feeling that has aroused another psychological phenomenon. For example, the ancients said "fancies", people can feel the shape of plum through visual, and then by the shape of plum associated with plum taste on the sweet and refreshing. Although natural color can be a part of the inherent color of product packaging, but in most cases, it is the reaction to product synesthesia. After the factory processing of the product, even in the visual form to change its original part of the property, but its taste, smell and other aspects of the product basic attributes to the consumer to bring the perception is not too much change. For example, the United States Baccarat Company's "PEEL" Women's cigarette packaging color design, and did not choose its internal cigarette products inherent color, but through a rich contrast color highlighting its different flavors of product characteristics, so that consumers have a certain association. such as pink is attractive peach taste, Orange is a good mood orange taste, light green is the fresh melon taste. All the design of a single package in a relative to the overall mode of unification, the round brand logo and the symbol of the smoke circle through the different colors of each other, and to the surrounding to a certain extent, fully highlighting the fashion and vitality of the product characteristics.

The color element in the package is the most easily perceived by the consumer, good product packaging design needs not only the embodiment of the basic properties of products, but also in the packaging to fully reflect the color of the emotion, mapping out designers and consumers of psychology, at the same time can cover a certain national, geographical, cultural and other aspects of the connotation. In fact, the discussion of the color itself has no meaning, it is only an objective phenomenon of existence, psychological and physiological, material and consciousness, object and subjective and so many relations of correspondence and unity constitute the richness of packaging color. In the rapid economic development of the present, the diversity of the cognitive and aesthetic requirements are increasingly high, many times need to return to the color of the product itself, to find in the early days of the abandoned natural color, so that it to display product image, to meet consumer psychological needs, the performance of brand cultural connotations and services, so that packaging color to meet consumer demand , but also embodies the natural beauty of the product personality.

The perception and feeling of color is closely related to the feeling of nature. The change of color leads to people's understanding of the essence of commodities. Compared with the Western color aesthetic concept, we need to have a certain aesthetic attitude to the color of natural things, the feeling of each color and the control need to have rich culture and aesthetic support. Color attached to nature, but also resonate with it, the shape of natural things, color, state and so on are faithfully reflected in the packaging design, the formation of unique natural beauty.

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