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英国essay论文精选范文：“传统营销与网络营销”，这篇论文讨论了传统营销与网络营销。市场营销是每个企业都必不可少的环节。相比传统营销，网络营销有着传统营销所不具备的快捷性，高效性，虚拟性等优势，但是网络营销在大多数情况下没有发挥它应有的能力。当今互联网有了极大的发展，但是在某些方面它存在着许多的漏洞，技术不佳，使得网络营销在很多方面都不尽如人意。因此，在当下两者结合仍是企业整体营销战略的最好选择。

Marketing is essential to every business segment. With the continuous improvement of the competitiveness of the market, companies must develop the right marketing strategy for the current market environment, through promotions, advertising and other measures to promote their products. In General, marketing strategy can be divided into two modules, traditional marketing strategies and Internet marketing strategies. Traditional marketing strategy is pointed to by layers of tight channels and a lot of manpower and the advertising market in order to meet the needs of any actual or potential of integrated marketing activities. Network marketing is the use of Internet technology by publishing information on the internet, provide customer service and other means, to a means of marketing a certain marketing purposes.

Traditional marketing is a trading marketing, stressed will as more of products and service provides to as more of customer, after long-term of development, has formed compared solid of theory and practice based, consumers has habits this fixed of mode, consumers in consumption process in the has is strong of Exchange sex, can see reality of products and experience shopping of leisure fun, while also more made has mass of trust.

Now view, marketing is a kind of marketing, marketing, send them into another form, get a certain level of profits. Merchandise sales are important for businesses, by constantly looking for potential customers to communicate your product information to the customer to exchange cooperation after signing the contract.

Integrated marketing is implemented by a number of functions. The Sales Department's mission is to sell the right product at different times, which requires accurate market needs of the marketing research feedback to management, management after finishing to turn it into a production order, conveyed to the production sector and the technology development department. Technology development needs in the product after receiving the instructions in the customer order is due more to the production department, to give enough room at time of manufacturing production. At this time, to raise funds through budget the cost of the financial sector to support the supply of raw materials. To make sales at the point of sale sell needed publicity department in the customer mind set the noble image, is on the customer's business a certain degree of trust. In this way, through cooperation of various departments, to achieve overall marketing objectives.

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Network marketing is a new marketing model, will become a development trend in the future. It is an important mode of e-commerce through network marketing, implements B2B,B2C and other models, the enterprise and between enterprises through the Internet can combine all steps in one step, achieved a cross-regional, cross-border cooperation, win-win and strategic alliances.

Set up shop in a virtual shopping mall is one of the advantages to attract many visitors around the world. Network marketing can help companies achieve business dreams of global sales, global choice, at least in theory. Marketing breakthrough of geographical constraints, but because of the limitations of the network is limited. Due to the widespread popularity of the Internet worldwide, through e-commerce network marketing business to cover the world; accordingly, consumers shopping options are also global. Internet marketing can make the enterprise through "closer to consumers" to improve competitiveness.

The openness of the Internet, making the marketing resources more widely, markets a wider customer base will increase, not only enterprise on a global scale to achieve zero from procurement of raw materials and product sales, and because of the Internet coverage, provides a wider platform for the enterprise, multidimensional integration of sales, production and human resources.

In addition to the existing open up new markets for goods or services, Internet marketing also provides opportunities for the development of new goods and services, such as network and support services, the directory services. As well as a variety of online information services. Quality, speed from the Internet have undergone explosive growth, enterprise is not lack of information but how to choose from a variety of information that is most useful and valuable information.

Network development of top decision-makers and executives directly linked to each other, intermediate reduction, between enterprises and customers slowly fading, mutually trust each other and communicate with each other. Network marketing has reduced transaction costs, and the benefits continues to increase.

Network marketing is built on the basis of traditional marketing and online marketing than traditional marketing more customer satisfaction under profit maximization. Under the traditional marketing model, usually enterprises customers, customer is passive. In network marketing mode, the customer is the active side, business is customer service. In the traditional marketing model of commodities trading is in the physical market, but Internet marketing is based on Internet, in the virtual trading platform.

We are familiar with traditional shops stores rent is expensive, especially those malls in prime locations, snatching gold is at record levels. Network marketing does not need to store costs, you only need a server that is connected on the Internet, our products are direct marketing purposes.

Traditional marketing have to risk considerable operating and capital pressures, through a lot of stock to stock-outs and lower purchase cost. And warehousing management, warehouse management, inventory balances to be used a lot of human and financial resources, under the expansion of the Internet and network marketing can be achieved without inventory backlog, that is kept in the selling, no inventory pressure.

Traditional marketing, commodity types naturally restricted by the size of the venue, big business items, and SMEs operated by less variety. Type of network marketing business without space constraints, as long as the company has sufficient knowledge of Internet marketing and product development capabilities, gambling Internet service provider can meet.

Traditional marketing of advanced countries in the world not only to manage the product, but also a variety of other management may, in order to ensure the stability of enterprises have some consumers, such as consumers ' consumption analysis, implementation of the VIP system, membership, etc. But generally speaking, information collection more difficult. Network marketing, very easy to collect customer information, the server upon receipt of the customer order can be automatically collected customer information customer information database, to help in customer analysis and marketing.

For computer software, electronic data, electronic libraries and other information products to operators and network marketers the best option, users can use the online payment, you can also download items purchased through the network.

Common sense, see physical products, and touch and see, in order to determine whether it is worth buying. Shop online, see the kind, can only be introduced and other customer reviews to obtain useful information, cautious and afraid of being.

When shopping online, in the face of just one machine, without the fun of shopping, can only chat and customer service, no service in the Mall.

In the Internet so developed modern society, has achieved great success in the world of network marketing, but Internet security thought-provoking, especially security problems in network marketing. Publication of false information on the Internet, created fraudulent websites to obtain certain benefits. At the network level is not high, in such circumstances, using a bank card payment, once the password by the illegal gain, will suffer a big loss, it must solve the problem of network development.

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