Paper代写：Visual illusion pattern in poster design－r51due

下面为大家整理一篇优秀的paper代写范文- Visual illusion pattern in poster design，供大家参考学习，这篇论文讨论了招贴海报设计中的视错觉图形。招贴设计是视觉传达设计中十分重要的一种表现形式，特别是在海报设计中，招贴设计具有很强的视觉冲击力。招贴海报设计是为视觉传达艺术的重要方式，设计师通过自己的图形艺术语言来表达出自己的艺术理念，而且视错觉图形往往是设计师在设计的主要载体。海报设计中，主要通过抓住人们视觉和听觉的注意力，进而唤起人们内心深处的情感，激起他们对眼前视觉图形的兴趣，进而诱发其欲望，更加全神贯注的投入到眼前的海报中。

Poster design is a very important form of visual communication design, especially in poster design, poster design has a strong visual impact. Poster design is an important way for the visual communication art, designers through their own graphic art language to express their artistic ideas, and visual illusion is often the design of the graphic designers in the main carrier. Poster design, mainly by grasping people's visual and auditory attention, and then arouse people's innermost feelings, arouse their interest in the visual graphics, and then induce their desire, more engrossed in the front of the poster. The graphic art in poster is the focus of this whole, so it is very important to do poster design, and it can not only give people a powerful visual impact, but also can achieve rapid, accurate and effective function and purpose in information dissemination. This paper discusses the application of visual illusion in poster, and expounds How to use the special language of visual illusion to produce a new vision effect.

Since entering the 21st century, China's economic level has been improving, at the same time, all walks of life are also constantly developing, in order to be able to occupy a strong position in the fierce social competition, many domestic enterprises are expanding its propaganda efforts, and posters are now in all aspects of society to be widely used; Poster is also a new type of media, in the information transmission as an important link in the poster design, through the graphic color, shape and the description of the content, so that the recipient of information can be more clearly understand the designer's message. In the rapid development of knowledge, creative brilliant constantly today, visual illusion graphics with a unique charm to countless designers fascinated; The following, this article on the visual illusion in the poster design of the application of specific elaboration.

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Visual illusion is a phenomenon that everyone can experience, when the human eye sees something more abstract, it will react to it for a time, which leads to the illusion, which is actually due to the subjective consciousness produced in the long-term visual experience, and the cumulative consciousness is inconsistent with the real state of the object. So people are seeing the real things when they see the free things. These senses pass through the optic nerve to the brain, which in turn receives the wrong message, which is the source of the wrong impression in the brain. People through the past visual experience, in the deep heart has been a variety of visual phenomena produced a clear definition, and then by external shape, size, color, light and distance, such as the objective stimulation of individual characteristics, it will inevitably clash with the visual experience in mind. And vision is the inherent instinct of the human body, normal people will have vision, can objectively and truly observe the real things, but sometimes because of the shape, light, color and other factors of interference, coupled with people's psychological, physiological reasons, resulting in visual error.

There must be two conditions to produce visual illusion, first of all, it is necessary to give the visual information recipient a desired expectation space, which can often be achieved by creating a blank or incomplete place for the viewer. Secondly, when the receiver receives incomplete visual information, it is necessary to ensure that the viewer has a definite way to fill the blank in the information. In the process of visual transmission, the implication plays a huge role, it can in shape, movement, color and other illusions, so that people's heart involuntarily produce psychological tendencies.

And so on principle is the main motive force which the visual illusion produces, moreover this also is the visual illusion formation dynamics important basis. The so-called et cetera principle is commonly used in the assumption that when we look at some complex still images, because of the existence of visual blind spots, so people will inevitably produce a motion illusion. So sometimes, the visual information that the eye transmits to the brain makes a person feel inaccurate. In addition, the visual illusion is not only a vision error, and when the visual information through the neurotransmitter to the cerebral cortex, psychological effect is also a major cause of visual illusion. With the continuous improvement of the level of science and technology, visual illusion has been widely used in various fields of society, and such as medical, neurological, psychological and other areas of the application of vision illusion is more common. In recent years, with the development of poster design, the rational application of visual illusion also provides a more novel form and visual effect to poster design.

In poster design, mistaken view is an important means to enhance and create content, this is also one of the important starting point of designers, through a certain visual characteristics of the content to lead to a certain degree of extension, and in the body's own perceptual induction, the brain through the memory of the visual experience will make up for the image of the incomplete, In turn, the body itself gets a more sound perceptual object. In the design of poster, people can make use of the principle of vision illusion, so they can produce a novel and diverse visual image in the face of some complex and diverse plane space forms. The application form of the visual illusion is as follows: first, the application of the visual illusion of the hidden image; The mystery is an important contradictory factor of forming the figure, which refers to the classification of different image materials in nature, and then combining with the characteristics of the objects and the same commonness, it becomes a new image, which presents a kind of appearance, time and time before, A graphic that is not positive when it is imaginary. In the concrete visual illusion graphic design, the different natural images are combined according to their intrinsic relation and logical relation, which makes the visual structure produce a new visual image, and uses the form and the common line in the process. Secondly, it is the application of visual illusion which is different from the distance vision. refers to different visual graphics because of the relationship between the relationship and far and near the role can make people's visual confusion, to produce this visual effect, in the picture must have more than two points of view, and the direction of sight can not be fixed, but the relative should exist, At the same time, the parts that make up the graph often have the same common face, which is also a possible important guarantee condition for its combination.

With the spread of publicity in all walks of life, a variety of innovative means of publicity are endless, in which posters are the most common kind of propaganda carrier. The application of visual illusion in poster design is more and more common. In the poster design flexibility to add some visual illusion elements, can make the image display more flexible, and visual illusion in the poster design of the application forms are also various, the current application of the most visual illusion is through the flexible collocation between colors to achieve a fresh atmosphere of the building, in addition, There are many dynamic measures, such as rotation, fluctuation and expansion of the image by using the combination of different geometries.

Contradiction is the illusion is through the human vision in the order of the exchange and conversion of the use of the courtyard, which can naturally form a dynamic picture in the human brain. The advertisement poster designed by Sony Company is the effective application of the picture of the illusion of contradiction; Although the billboard is a still picture, but because of the human body's own contradictions as the role of illusion, so can give a stereo shape of the feeling, let a person feel is a three-dimensional dynamic graphics And by the order of color tones on the Billboard exchange and the shape of the far and near alternate, can let the human body visual blind spots in a picture if the change of the dynamic screen.

This method of visual illusion is realized by the effective use of low background and graph, in which the figure is the main part of the whole, and the bottom acts as the auxiliary part, which plays a role to the main part. Figure bottom inversion is the most widely used form in the background, the designer can get the illusion effect after the relationship between the graph and the bottom is reversed. This is because in the whole design, the graph is the main body, and the bottom is the auxiliary, so when people first see the whole graph, they will see the main part of it first, this is because this part is relatively front, gives a kind of conspicuous and eye-catching feeling, in contrast, the auxiliary part of the whole is very difficult to be first noticed, So when people skip over these imperceptible parts at the first glance, there is a natural idea of automatically ignoring them. When the reversal effect occurs, the main part and the auxiliary part will be converted, in the reversal of that moment, the figure and the bottom to achieve the transformation, in a flash formed a conspicuous picture, but also eye-catching, take the human eye characteristics. This is because the inverted figure and the lower two parts are in the status of equality, so the bottom and the boundary of the picture is not so clear, and then produce a combination of the actual situation, criss-crossing, light and shade complementary effect.

This kind of visual illusion is widely used in text graphics, because of the character of "incomplete" characters, some text can be added or deleted to get a novel text image, in addition, through the combination of body and structure of the text to make people produce a visual error. This is one of many poster designers to apply a lot of ways, moreover, the method is simple and novel, so it can easily attract people's attention, and in visual performance, by putting together two or more similar structures, it makes people have more associations, and it is easy to get more people's eyes, Play a role in delivering advertising messages. The design of the constitution of the Beijing Olympic Games is the rational application of the morphological visual illusion, and the symbol on the Constitution can give people a variety of understanding, such as some people can understand the word "Beijing", so that the Chinese people instantly think of the capital of Beijing, and then Lenovo to Beijing is China's first Olympic Games to host the city Some people will understand it as a vigorous running person, representing the Olympic Games athletes forever Pentium Spirit; others think it is the word "wen" in civilization, symbolizing the history of civilization in China for 5,000 of years.

The formation of this kind of visual graph is formed by the mutual reference of the sight direction of the distance, the designer through the reasonable application of the pattern in different patterns, and then form a kind of contradictory figure. And then by changing the position and shape of the graph, rearrange the combination, plus the outline of the line, and in the design highlight its dark and light color, so draw the graphics can give a sense of three-dimensional; Although the designers only through a certain technical means to the graphic color and shape changes, In turn, people can feel differently when they view them from different angles. And people watching in the distance may think that the image is a dynamic three-dimensional three-dimension, so will be interested in it will be curious to go to a look, and then play the role of information transmission.

Europe once had an international famous visual Design Master said: A poster of the good or bad, depends on the graphic language of the potential expression, rather than simple text signs. Therefore, in today's era of increasingly high tactile design, people need to touch their hearts and senses in order to leave a deeper deep impression. In poster design must not only stay on the plane, so not only lack of content and depth, but also more difficult to reflect the significance of the current era. Posters are literally meant to attract more advertising information, better advertising effects, and the Oxford Dictionary as a display of public notices. So that the masses in an instant can be concise and clear access to the information to be delivered. Therefore, in the poster design, graphic creativity and application is also essential, only to ensure that graphics in the application always have new ideas, can play a role. An excellent poster design, its content is not the most important, the image of the personality, style, creativity should be the majority of advertising information receivers pay attention to the focus. Therefore, the designer must ensure that the design of the works can play to allow the viewer to have a memorable and exciting role. This shows that the visual graphics of novelty, peculiar, not only is the psychological desire of the public, but also the creative pursuit of designers.

To sum up, the effective use of visual illusion is an important part of poster design, although the visual illusion of the shape of a variety of varieties, and the formation of a relatively simple, but in the poster design of the practicality is very strong. Therefore, in the poster design, designers should pay attention to the rational use of visual illusion, so that can give people a strong vision impact.

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