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下面为大家整理一篇优秀的paper代写范文- Reverse thinking in digital media art，供大家参考学习，这篇论文讨论了数字媒体艺术中的逆向思维。逆向思维作为一种科学的思维方式，在数字媒体中有着不可替代的重要作用。为了更符合现代化的审美和思维，逆向思维被广泛应用于艺术创作中。不仅如此，设计者还需要在此基础上进行更深层次的思考与强调，以创造出新奇的、超乎想象的情境。另外，随着数字媒体艺术的兴起，摄影艺术因其再现真实场景的特点而备受推崇与关注，其中不乏逆向思维的运用。

Digital media art is emerging in the field of art design because of its novel and changeable forms of expression and advanced science and technology. With the development of economy, people pay more and more attention to spiritual pursuit and visual enjoyment, which is also the new requirement of The Times for art. Therefore, if digital media, as an emerging art, wants to maintain its vigorous vitality in this ever-changing era, it needs to carry out reform and innovation actively to meet the market's demand for fashion, individuality and novelty. Reverse thinking is a good medicine in the process of reform and should be highly valued by the majority of digital media artists.

"Digital media art refers to an emerging art form that integrates human rational thinking and artistic perceptual thinking on the basis of digital technology and modern media technology." Thus, digital media art is a new art form formed by combining digital science and technology with modern media technology and integrating it into the art field. Nowadays, digital media has formed a huge industrial chain. Its main industries are digital industry, virtual reality, computer animation and other information industries, which play an extremely important role in promoting the development of knowledge economy. Digital media is warmly welcomed because it creates art through digital science and technology, which is still developing, and the future of digital media is immeasurable.

Retrograde thinking, also known as different thinking, reverse thinking, is a creative way of thinking, it changes the traditional way of thinking to study the problem, that is, to study the opposite of the problem, to solve the special problem that the positive thinking is helpless. Reverse thinking was used by our ancestors in ancient times: yu gong moved mountains, sima guang hit the VAT and other fable stories are the actual use of reverse thinking. Digital media art, as an innovation of art in the information age, shows artistic expression outside the objective world and brings people a strange journey of the soul. Therefore, in order to better conform to the modern aesthetic and thinking, reverse thinking is widely used in the artistic creation by the major digital media artists. Not only that, the designer still needs to carry on the deeper thought and emphasis on this foundation, in order to create a novel, beyond imagination situation.

The change of advertising brought by digital media not only ignited the vitality of advertising industry, but also brought strong visual impact to consumers. Compared with traditional advertising, digital advertising has a richer personality. It breaks the traditional advertising blindly adopts the way of visual disobedience, fully arouses people's vision and hearing, and USES reverse thinking to improve the advertising with ingenuity. For example, the slogan "no littering" was changed to "waste in my mouth, my big belly can hold everything", which not only made the slogan vivid and interesting, but also shortened the distance between people with anthropomorphic way, increasing the affinity of advertising. Or in the promotion advertisement of skincare products, by comparing the hydrating degree of a person's skin before and after using skincare products, to present the effect of skincare products and stimulate consumers' buying desire. Compared with the traditional print advertisement, this new type of digital advertisement breaks the routine by using reverse thinking, which not only refreshes the eyes of consumers, but also makes the advertisement play its role more fully.

With the rise of digital media art, photography art is highly praised and paid attention to because of its reproduction of real scenes, among which there are some applications of reverse thinking. For example, Christopher gilbert, a famous photography artist, often USES reverse thinking to shoot creative photography. He turns the space by reversing the flying car, thus impacting people's vision. Or the photographer broke the traditional street lighting for pedestrians and vehicles fixed thinking, do the opposite, the street lighting simulation, let them like people low head bent waist circumference around the people and cars, highlighting the theme of service for people.

The revolution of science and technology brought about the reform of art in that it forced people to stand outside the reality, confused people's understanding of the object of the inside and outside, and denied the objective fantasy. With the popularization and application of computer, major arts were produced with certain ties, which affected the most profound is digital, film and television art design: by AE, AP, such as video design software of the digital processing, the video can be fuzzy, sharpening, special effects and editing synthesis operation, can produce all kinds of dreams. This is where contrarian thinking shines. For example, in the film the infinite, the character's hair is raised and floating in the air is reversely thought to create the image of the character "man shen" who is erratic and knows the future. Or in inception, through the use of reverse thinking, designed a closed loop of the space, let the dream maker in such a space at random to city, book stores, Banks and even characters such as shape, is one of the most fantastic person can walk in all directions, stay, this completely is not in conformity with the rules set in dream maker seems to normal again, "inception," to use the visual contradiction to show bizarre, absurd dream, to the audience to shock and impact.

Digital media, as the product of technological revolution, is not only to meet people's ever-changing aesthetic needs, but also a great progress in art. Therefore, in order to maintain its vigorous vitality, artists should actively use reverse thinking to reform the application of digital media, and attract the attention of the audience by designing more unique and novel works, so as to create more classics.

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