Online Film Criticism-英国论文代写－r51due

英国essay论文精选范文：“Online Film Criticism”，这篇论文讨论了网络影评。随着科技的发展，网络影评逐渐流行起来，相较于传统影评，它更具广阔的平台、便民的模式和大众化的视角。近几年，电影批评伴随博客论坛、微博、微信等各载体的不断更迭，在评价形式、评价内容和评价要点上发生着变化。其中微信影评在这些改变中为中国电影批评提供了新的批评阵地和批评方式，为批评主体注入了鲜活的力量，为影评内容增添了多元化的角度。

WeChat, by deducting traffic or the use of wireless network for text, voice, pictures, video and other content exchange. Since 2011, Tencent has been developed by the most simple chat tool evolved into a wide range of handheld software. WeChat extended out of the circle of friends, the public number search, shake, small video publishing and other functions to enable users to expand the scope of the record to the entire micro-network messaging information.

With the diversification of WeChat development, film criticism quietly landed in the various functions of the micro-plate, it is no longer confined to the academic evaluation of the paper media, no longer narcissistic in the minority within the scope of the blog critics, or article format, Even in the form of dozens of words to comment on the film. For example, in the WeChat to add a friend to search for "film", there will be dozens of pages of the relevant public number into the public number "Taotao Amoy film" access "is said to be the most tearful film in 2015? ", The reading volume of 36,000, we can see, WeChat critic of the spread of traditional film critics cannot match. Throughout the WeChat critics, can find a lot of lean text, or the real common viewing experience, but the content behind the complex there are many unsightly algae will undoubtedly increase the WeChat critics of the obstacles. The number of micro-users of the large number of its decision of the film's uneven quality, the root cause is whether the main body of film critics have a professional. Therefore, it is necessary to carry out the classified research on the main body of micro-news critic.

Relative to the blog, microblogging highly open and relatively transparent, the WeChat circle of friends to protect the privacy of the user characteristics, non-friends cannot view their friends circle, friends circle evaluation of the film cannot be attributed to a glimpse of its picture. Therefore, the subject classification of micro-news critic is for the public number. WeChat public number relative to the individual account for the target audience has become more extensive, the news from one to one into a one-to-many, after the registration of businesses or from the media can automatically push all kinds of text, audio, video and other information To subscribers. The current public number of the main mode of operation is through the push of word-of-mouth marketing information and fans to attract more people click to view, or reproduced to the circle of friends, or to share between users in order to achieve the purpose of the second spread Increase the number of subscribers. New media age In addition to professional promotion and marketing, the "content is king" of the ruler determines the subscription number of businesses must take full account of the target audience reading fun. Therefore, the quality of each word of mouth and push the scope and release the main body of the identity and influence are closely related.

The Criticism of Film Accompanied the Development of Film Theory and Practice. From academia to the industry, play a major role in the film or professional experts and scholars. They are well versed in the theory of film theory, well versed in the principle of art criticism, the study of film aesthetics academic people, with professional knowledge and rigorous academic attitude in the field of film criticism authority, the general article published in the magazine magazine or magazine Large academic journals, such as "contemporary film", "film review" and so on. These publications are clear audience, specifically for film and television experts and scholars, so the spread is relatively narrow scope of impact is limited to the academic field.

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80s of last century, China appeared in the film criticism of the great discussion, academic discussion of unprecedented enthusiasm, this period became the golden age of film culture criticism. 90 years, the traditional film critics, the Chinese film on the international stage, the academic community suddenly aphasia. Obviously, the academy film critic for years accustomed to the profound attitude, gradually and more emphasis on the mass of the film farther. Since the new century, the popularity of the network, academics gradually change the prejudice of the network critics, have in the blog forum, microblogging and other registered official website commentary, and gradually join hands with the network to create the traditional film critics and network critics both the situation.

"In the construction of academic journals, the public number of WeChat service to become the first choice for readers." The traditional media using micro-network platform, publishing academic film critics, not only journals as a solid base, and open the network market, Expand their influence, increase the intensity of the dissemination of the article. For example, authoritative traditional periodicals such as "Contemporary Film", "Movie Art" and "Film Criticism" have been active in the WeChat platform. They have published the critics' comments on the latest and hottest videos. In these academic journals, they emphasize different priorities. "Contemporary Film Magazine" public number is very active, according to the current affairs of the film updated daily information, and in 2016 during the Chinese New Year to launch a special section to a day a New Year message to introduce the director or screenwriter representative works and creative features, to the audience Popular film expertise, nutrition for the network to add fast food. "Film Art Magazine" is different from other public numbers to simultaneously push the content of the paper version of the paper magazine strategy, often analyze the phenomenon of the film while reviewing the contents of previous journals, both academic value and enlightenment of the article worthy of appreciation. "Film Review" subscription number once a week to push, both academic interpretation of the film theory, but also hot current status of the development of the film. The innovation is that in addition to each issue in advance to publish in advance, but also published in advance of each exciting content to subscribers to preview.

Academic journals as the WeChat platform on the highest professional film critics, traditional media and network media to achieve a win-win situation is still insufficient. For example, the content of the article is limited by the online journals, academic journals WeChat critics will only paper version into electronic version, but still retains the traditional media release features: a long article as the main release form. This is not consistent with the modern audience of electronic reading habits, in addition to graphics, video, combined with the needs of the reader is more willing to read short articles. In addition, the long-term development, online and offline dissemination of an article will inevitably affect the reader on one of the media expectations. Therefore, the WeChat public journal of academic journals need to combine the characteristics of the micro-network, different from the magazine version of the innovation, open up a real WeChat critic.

With the advent of the new media era, "the public's expression of time and space has been unprecedented open and free, with such a platform, so that film and television comments are no longer unattainable, became everyone fingers, keyboards reveal the aspirations. Hand is not going to be a professional film and television critics, they only lies in a kind of emotional catharsis, a self-expression, is the public use of network writing to express their existence in a way ... " Free critics in This opportunity was well-known, but also to criticize the film from the sacred altar to folk. From the blog forum, microblogging to the development of micro-film critics, free film critics were gradually elected "opinion leaders", and in the development of new media with the media to move closer to, in addition to maintaining personal criticism of the film, there are professional Team collaboration and operations.

Free critics and experts and critics of the critics of the article presents a completely different evaluation direction and style, from the content and form of the article to be reflected. To Wei Xidi and peach sister, for example, they were to "Wei Xisi as usual life" and "peach Amoy movie" public number push critics article. Criticism push to timeliness and critical characteristics, outspoken attitude and humorous style of the most vulnerable to fans of love. Because the fame in the network, so the article is not confined to the seriousness of the paper media, words will appear "kill Matt" "Mary Su" and other network terms, and even free to ridicule and Tucao, but remove the obscure theory There is no lack of professionalism, the audience that such reviews more ground gas, easy to understand and loved. In addition, different from the experts and scholars of the type of text description, free critics of the article is full of fun. First of all, combined with graphics to extend the audience's reading, funny pictures, facial expressions package, movie screenshots and other rich articles, increase the attractiveness. Secondly, the small video and audio to the reader to make the content of the article have a clearer understanding. Finally, the "short and fast" structure of the article in line with the current audience quickly read the rhythm of information, and more convenient for readers to absorb the contents of the film critic.

Of course, in addition to free film critics deep roots, get a higher degree of recognition, the critics of their articles are still malpractice. For example, short micro-text though gradually become mainstream, but the lack of depth is its short-board, fragmentation of the critics of the article is difficult to become a systematic theoretical concept. In addition, the free critics of the article is really outspoken words, no longer timid, but to a certain extent, the lack of responsible for the dissemination of the content of self-discipline. In this regard, in addition to film critic's self-restraint, but also strengthen the WeChat platform laws and regulations, purify the network environment.

Academic journals, film media workers or free film critics are associated with the film professional groups, but only a small part of the WeChat software. The rest are ordinary groups, these people engaged in the film industry has nothing to do with the work, professionalism, cultural quality are different, but all have great enthusiasm for the film, registered in the name of individual public number, but quietly writing the feelings of the film , With a view to communicate with other fans. These critics, although not profound insights, reviews and more for the film content of the retelling, and even contains extreme words of abuse, lack of professionalism, but it is the most intuitive fans blazing viewing experience, it Still belongs to WeChat part of the film critic. Therefore, the reader in the WeChat to enjoy the huge and complex film critics, it must also improve the ability of self-selected information.

As a new mobile carrier in recent years, WeChat has shown its fresh development momentum and broad development prospect. The sprout and development of the micro-film critics have changed the pattern and mode of contemporary film criticism, showing its unique characteristics and potentials. It has made new breakthroughs in film criticism and has a far-reaching impact on Chinese film criticism, but still needs to be strengthened in the course of development. perfect.

The biggest feature of micro-news critic is to break the traditional film critics and audience boundaries. Criticism is no longer just sitting high, the reader anti-passive initiative; critics of communication is no longer a simple pass you I grant, readers can comment on the film critic, through the message, reproduced, point praise, etc. to express their views. For example, the "cat's eye film," the end of each article will push the release of the reader selected message, all readers can see. This approach not only indicates that the public number seriously attaches great importance to the views of readers, but also improve the enthusiasm of other readers feedback; not only to increase the number of readers and the public frequent interaction, but also rich and colorful film content. Moreover, some public number and even added to the customer service phone this interactive channel, relative to the one-dimensional state of the main body of the critics is undoubtedly a strength. The unique freedom and openness of the network platform can make the interactive way to diversify and innovate, so that the readers can actively participate in it, which can bring great fresh vitality to the micro-news critics, which is the traditional film critic media do not have.

Micro-credit critics of the main push the article requires the reader to take the initiative to be concerned only to receive, once the user does not give attention, then the link between the two will lose the chain, the main body of the film is like silencing, the article was written again wonderful also pass out, Due to the user's subscription directly affect the scope of the film's push, so the need to increase the publicity of the main body of the film. Especially in the most professional academic journals in the micro-film critics, because the public for the academic prohibitive and ignorant, leading to academic journals WeChat evaluation also stagnated in the academic circle, the WeChat subject is necessary to figure out the breakthrough. For example, with a variety of network platform for collaboration and publicity, mutual penetration of online and offline publicity, physical planning activities such as publicity. In short, only to strengthen their publicity on the public number, in order to expand the subject of micro-credit film reputation and influence.

Compared with the traditional film critics, although the WeChat has more fans, the audience base is huge, but the user is streaming, and the public number of news push is limited to receive the crowd is not advertised, there are still relatively narrow spread Predicament, which requires the main body of the film user survey. In the era of large data, the objective data to analyze their reading preferences, the maximum extent to meet user needs, to promote the professional way to attract the user's sustained attention to maintain the spread of the article heat, prompting users to share spontaneously, in order to improve Push effect.

New media has changed the criticism of movies, and changed the relationship between the subject and the audience. In the light of these changes, micro-news critics have provided new critical positions and criticisms for Chinese film critics, injecting fresh power into the critics' subjects and adding diversified perspectives to film critics. Although the effect of WeChat film criticism is significant, but the field is still a lack of professional research and in-depth excavation. For example, in the face of the rapidly changing micro-film critics, the main body of the film critics has been sprung up like mushrooms, the information distortion caused by the era of information distortion, the main false and other issues, the public how to systematically analyze the main film critics, micro-credit critics how to correctly use the main This platform, how to change the current push pattern of the narrow, these issues have yet to think about research.

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