The Application of Calligraphy in Packaging Design-英国硕士论文代写－r51due

英国essay论文精选范文：“The Application of Calligraphy in Packaging Design”，这篇论文讨论了书法在包装设计中的运用。书法艺术以其优美的线条艺术，在中国传统文化中有着长远地发展，现在也被广泛应用到商品包装设计中。现在，很多商品的包装设计上，都可以发现中国书法的身影。虽然商品才是销售的主角，但是包装设计往往能够承载商品的文化、精神属性，因此可以运用书法艺术增加其表达方式。针对不同风格的商品，也要对书法艺术进行创新，取其精华、去其糟粕。

Chinese calligraphy art began in the stage of the production of Chinese characters, calligraphy is the writing art, its artistic characteristics reflected in different fonts and line style. Chinese calligraphy is the most typical embodiment of the beauty of oriental art and oriental culture, on the one hand, it is an abstract art. On the other hand, calligraphy is the writing art of writing, so that calligraphy is a kind of culture of recording culture. On the other hand, calligraphy is a kind of writing culture, and it is a kind of culture of record culture.

Modern consumer society, calligraphy art as a traditional Chinese culture, itself has a sense of beauty and artistic sense, it is widely used in product packaging design.

Calligraphy art with the emergence of the development of the text, in the thousands of years of continuous transmission and innovation process, is already very mature. As a line art, its body beauty, implication beauty, spiritual beauty fully embodies the creator of the rich imagination and aesthetic value. As a good culture, it has been recognized by the world.

In the face of globalization, the wave of modernization, product packaging design and more the pursuit of innovation and aesthetic value. Calligraphy art as a generally accepted artistic culture, embodies the traditional culture of China and the pursuit of value, has also been applied to the packaging of goods design. Therefore, the face of the global market, how to combine the traditional and modern, the nation's culture to the world, is China's packaging market, a trend.

Now, many of the packaging design of goods, such as the same with the Chinese cultural characteristics of wine, tea, etc., can be found in Chinese calligraphy. Although the product is the main character of the sale, but the packaging design is often able to carry goods, cultural and spiritual attributes, so you can use calligraphy art to increase its expression.

Calligraphy art as an elegant culture and art, used in the actual commodity packaging design, must be associated with the needs of consumers can not be divorced from the consumer, but should strive to arouse the feelings of consumers and cultural identity. For different styles of goods, but also the art of calligraphy innovation, whichever is the essence, to its dregs.

Globalization, information-based market, international, modern Western multicultural also subsequently into China. But not the Western culture is certainly better than the Chinese traditional culture and art. Chinese calligraphy art in the process of development and innovation of the millennium, and gradually improve themselves, in today's society is still full of charm. Therefore, in the packaging design of the use of calligraphy art, innovation and its expression, is also promising.

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Art is created by the people, so with a strong subjective intention of the creator, was marked by the brand personality of the creator. Calligraphy art as an expression, often reflects the artist's ideas and values. Therefore, the art of calligraphy is applied to the product packaging design, but also convey a certain ethical value, this concept is reflected in the calligraphy of the font, style, collocation.

The nation is the world. It is very important to excavate the national excellent traditional culture and give it new vitality. Calligraphy elements in the modern packaging design is widely used, of which the national calligraphy art in the packaging design of liquor used a lot. Here we first calligraphy Wuliangye in the use of packaging design as an example.

Wuliangye wine packaging design can be described as fully embodies the combination of calligraphy and packaging design. From the following figure we can see, "century-old" four words with its strength of Emotion, personality lines, with their own calligraphy charm. The outer part of the outer part of a holding the props of the ancient Chinese man's image, which is the Chinese classical painting figures, men are wine. At the bottom of the packaging, is the shallow print, calligraphy ink Smart during the period, giving a sense of ancient and long meaning.

Wuliangye in another high-end wine-cylinder wine packaging design also used the art of calligraphy. Not only the "day cylinder" word itself is calligraphy, and as the background of the faint landscape painting also gives the feeling of antique, and trademark font combination very well.

Wine culture as a bright spot in traditional Chinese culture, the use of calligraphy packaging design itself in line with its product attributes and cultural orientation, so the combination of the two complement each other. However, elements of calligraphy cannot be arbitrarily added to the packaging of goods up.

National is the world, modern society, packaging design of goods need to continue to innovate expression. And calligraphy art as an old line art, still shine in today. Through the concrete examples, this paper analyzes the relationship between calligraphy and commodity packaging design. Calligraphy is applied to the packaging design of different commodities, to the center of the commodity, reflecting the cultural spirit and characteristics of goods for the goods to increase the cultural heritage.

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