Paper代写：Enterprise Marketing Strategy－r51due

下面为大家整理一篇优秀的paper代写范文- Enterprise Marketing Strategy，供大家参考学习，这篇论文讨论了企业市场营销战略。在经济飞速发展的时代，企业想要更好地发展自己，就必须提竞争力，进一步激发企业的生命力，发展好市场营销战略的创新。而企业的市场营销要利用好市场，充分发展企业的优势；加强品牌的管理，给客户提高更加优质的产品，结合实际，拓宽营销的渠道。

Faced with such a temptation of the market, domestic enterprises continue to innovate, and actively respond to challenges, change the old marketing strategy, which will aggravate the competition in the same industry. This paper analyzes the marketing situation of an enterprise, summarizes the main reasons, and then explores the strategy of improving the enterprise according to the specific situation of the enterprise, finds out the plan of marketing Strategy innovation, and provides guidance for the perfection of other enterprises.

At present, the pace of economic growth, the continuous development of various industries. China's vast territory, market potential, more consumption of products, the demand for all kinds of products continue to increase, taking advantage of the deepening of China's reform, the economy has become more prosperous, foreign-owned enterprises to encroach on the Chinese market, by virtue of congenital advantages, so that domestic companies feel pressure. In order to improve the competitiveness of domestic enterprises and further stimulate the vitality of enterprises, we must develop a good marketing strategy innovation.

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This concept is developed from foreign countries, although it seems to be static performance, but contains a lot of dynamic characteristics. Marketing is mainly through the huge market, packaging and marketing products to achieve the effect of bulk sales. Market is usually external factors, and "marketing" is just a way of selling products, on the basis of existing enterprises, through a variety of ways to help enterprises sell products, to create profits for enterprises.

Obtain the economic benefits to achieve long-term sustainable operation. Product strategy is the core of marketing theory, and it is also the precondition of price strategy, channel strategy and promotion strategy implementation. Product strategy includes the development of new products, product portfolio, brand, product service process, packaging and other aspects of the strategy.

In the market competition, how can an enterprise maintain its dominant position and sustainable development? In the market economy condition Enterprise price strategy formulation, must thoroughly analyze the consumer psychological motive. Therefore, enterprises should thoroughly analyze the actual purchasing power of consumers, and according to the price of competitors to price, to meet such consumer demand, so that more consumers understand this product, improve the core competitiveness of enterprise products.

Promotion refers to the enterprise focus on changing the behavior of business activities to stimulate consumers, in a relatively short period of time to increase sales performance, to attract consumers to buy repeatedly or lure consumers to come to consumption to promote performance. Media promotion, development of public relations and product on-site display promotion and other promotional methods, attract consumers attention, stimulate their desire to purchase and purchase action, the completion of the company's sales goals and plans.

For enterprises, there must be a variety of channels to increase the sales of products, to maximize profits, to increase the user's intuitive perception of products, to provide more quality products and services. Channel strategy is mainly to make products more well-known, to win the recognition of the vast number of users in the market occupies a favorable position. Channel strategy directly affects the implementation of other strategies, generally including the development direction, direct marketing and regional markets and management and other content.

In terms of the current state, the enterprise to do the market research is not enough to master the market demand for products, marketing resources integration is not in place, or to ignore the relevant elements of integration, thus affecting product sales, to the smooth development of marketing also bring adverse effects. Marketing mode innovation is insufficient, many enterprises still follow the traditional marketing mode, innovation awareness is not strong, innovation work is not in place.

The general enterprise does not have the sufficient capital, the strength is not strong, can only rely on the limited resources to create the product. If we want to develop, we can only analyze the market, reduce the pressure from big enterprises, and develop for ourselves. Therefore, we should make full use of the good trend of the market, and through systematic analysis, flexible processing, for the enterprise to gain advantage. Enterprises should also continue to improve their own defects, strengthen the management of the level of marketing, positive innovation, to resist the market risk, to do everything possible to find other enterprises blind spots, to avoid the positive contact with large enterprises, but to many of these enterprises to learn to win the market method, to play their own advantages.

Enterprises want to go long-term, must establish their own brand, this is not a simple code, nor is the boast of products, but the real brand, from the trust of many consumers, is to represent a good image of the enterprise. In the complex market conditions, if the enterprise's brand is guaranteed C, then will win the position in the market, on the contrary, can only let the enterprise step by step to the decline, by strengthening the supervision of the brand, and gradually provide consumers with quality products to create the influence of the enterprise. and constantly with the same industry to compete, to stimulate the deep strength, open up with other food enterprises, the gap between the food enterprises in the market, the clear goal, in order to build brand and continue to develop.

In the face of such a great pressure, enterprises in the promotion of products to do a lot of efforts to reduce market prices, and provide after-sales service, and so on, just to get the affirmation of consumers, to win the status of the market, enterprises through the adoption of small profits but quick turnover model to increase the desire to buy. According to the marketing principle, the enterprise through a number of marketing activities to help potential customers to understand the performance of products, increase the degree of desire for products to expand sales. According to the operation of enterprises, as well as the limited resources around, to formulate a more scientific strategy, analysis of the current market demand for products, reduce the operating costs of enterprises, streamline the Department, in order to reduce prices to lay the foundation, so as to achieve the desired results.

General Enterprise marketing methods are relatively single, in order to change this situation, to retain direct sales, but also should be combined with other channels to increase sales, but also through distribution to win profits for the enterprise. However, in adopting this model, enterprises must excavate deep customers and establish good partnership. According to the market occupancy of the food enterprise, the distribution mode can be used at this stage, but it must be cautious. According to the actual situation of the enterprise, as well as some essential features of the product, we should fully grasp the multi-channel camp, reduce the related expenses, and promote the further reform of the enterprise. Therefore, the internal enterprise should be consensus, make a reasonable plan, for the enterprise to win more target customers.

With the exchange of the global economy, changing the scale of opening to the outside world, foreign capital is constantly entering the Chinese market, domestic enterprises face challenges become bigger, in order to better adapt to international trends, and constantly change the marketing strategy. Some enterprises also go out to find more potential to create their own forward space. In general, enterprises can not avoid their own restrictions, only from the marketing strategy to improve, to enhance the advantages, must be targeted to meet these deficiencies, to narrow the gap with foreign investment, for the future attack on the international market to prepare a wealth of experience.

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