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英国essay论文精选范文:“Digital TV Marketing Strategy”,这篇论文讨论了数字电视市场营销战略。随着科技的进步,数字电视产业发展空间巨大,往后几年,其必将飞速发展。而数字电视产业链将会逐步完善,市场前景非常可观。数字电视也将为投资者创造更多机遇,投资收益会越来越高。

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According to a period of time data statistics, analysis of data to understand the customer's ordering habits, advertising success rate and the strategic significance of the information. By retrieving the relevant data in recent years, and analysis and processing of data, the sun and the year sales forecast. After the database data increase or decrease, the loss of customers through strategic activities to retain, and, in the process, can tap the strong intention of new customers. According to the statistics show that China's digital TV industry development is huge, the next few years, its bound to rapid development. China's digital TV industry chain will be gradually improved, the market prospects are very impressive. Digital TV will also create more opportunities for investors, investment income will be higher and higher.

Enterprises to carry out the ultimate purpose of commercial activities in order to profit. If you want to get the trust of users, it is necessary to follow the "market-oriented, customer-centric" principle, the only way companies can find accurate customer groups. Therefore, for all business activities, the center of its activities is to meet customer demand for consumer efforts, so that customers feel that consumer value for money. In the growing consumer demand for digital television today, the enterprise "customer-centric" service marketing idea is correct. Enterprises in the development of new products, we must seize the customer needs, to provide excellent service. Radio and television network in the transformation of digital, at the same time, the integration of network companies is imperative. Only continue to improve customer service levels, more perfect operation and maintenance system, and to make more and more rich content of digital television programs, to provide customers with more high-definition quality of television programs, customer satisfaction is getting higher and higher, to provide better Of experience and more favorable price range.

We know that in modern society, customers in order to buy a product, is now very focused on the product to give the convenient experience. There is a saying that "sales of the wall is selling the hole." Customers in the purchase of products at the same time, also in the purchase of services. Customers spend money for digital TV consumption, through the relevant technology and equipment to enjoy digital TV services. For the new digital TV business, through the way of active marketing can be seen through the practice is better, and can make use of cable digital TV network transmission of audio and video signal core competencies in the business competition to obtain certain advantages.

Differentiation strategy that is through the creation of unique products or services, with other substitutes have differences, through the differentiation of access to competitive advantage. As a kind of information products, digital TV has strong personalization, and it needs to provide different services for different users. Therefore, according to the different needs of customers to distinguish between user groups, according to user groups to determine the level of service and price. In terms of product differentiation, the diversity of channel characteristics can be embodied, as far as possible the contents of the pay channel with the local people's needs. Customers in the use of a new generation of digital TV, and gradually develop the consumption habits of the use of television. Through the cultivation of a large number of high-quality staff, through talent differentiation to win.

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In addition, with the content with the advantages of cooperation in the program resources, the diversification and differentiation characteristics are more obvious. To further improve the quality of digital TV programs, work hard in the quantity and quality of content products, and gradually speed up the planning and construction of high-definition interactive programs, so as to effectively enhance the core competitiveness of products. At the same time, radio and television differentiated services should not be limited to the content of the difference, but also need to have interactive and intelligent, so that digital TV with the Internet together. We know that the Internet is the use of computers to achieve its goals and functions, digital television broadcasting can also achieve the function of the Internet, but its realization is not the same way, it is achieved through the digital radio and television networks. Triple play terminal is the future development trend and direction.

Paid programs need to vigorously develop and promote high-definition business strategy there are many, it is recommended to use the Internet business and digital TV business bundled sales model, so easy to further develop data network business. Two-way network transformation and IP MAN construction is imperative, in the process, be sure to follow the relevant technical and regulatory business.

To provide quality services to customers, we must provide material and technical protection. Companies need to increase the number of grass-roots facilities, hardware and software inputs, if necessary, can increase the number of integrated digital TV service hall. Can be based on a unified standard of the business hall to standardize the management. Can be set in some key outlets, "Radio Network Function Demo Hall" to facilitate customers to quickly handle a variety of business, to bring customers to enjoy the feel of the consumer experience.

Through the creation of "radio and television online" website, with the help of the network platform for enterprises to promote and provide customers with convenient services. In addition, you can establish a standardized radio and television network call center system, so that customer service hotline brand. Through the coordination and guidance of relevant departments, to further identify the corporate image recognition system.

Follow the "market-oriented, customer-centric" concept, and strive to improve customer service maintenance system, when the level of customer service, customer satisfaction will also increase. Through the coordination of publicity resources, through all-round multi-channel publicity and other means to shape the company's good service image.

Digital TV business market competition intensified, radio and television network in order to maintain the original competitive advantage, it must be technically constant pursuit of innovation. In addition to maintaining the original basic business, but also need to make the greatest efforts to play their business potential, through the development of new business to meet the current customers continue to increase consumer demand, so that their invincible. In the new business planning and project areas, the market system needs to add more energy, collection of digital television and data centers, and many other forces. Can be high-definition video as a breakthrough point to cloud computing for the development direction of the new business system planning and design, and thus promote the implementation of specific projects.

For the company, its level of information management is very important. The company's office automation system for the improvement of the efficiency of the administrative office of a great role. Through the establishment of statistical data reporting system, the business data summary and analysis. In the human resources CD-ROM platform project construction is completed, the company's system functions can greatly enhance the management of the role. In addition, the company members to strengthen the training, improve their staff in all aspects of professional quality, the staff at different levels, sub-categories of professional training. And further improve the company's payroll management system and assessment system, the pay system and incentive system organically together, the performance of each branch to monitor and manage.

All of the company's customer information stored in the digital TV customer management system, the customer's most primitive information is somewhat similar to the Alibaba treasure. When analyzing and analyzing customer information, it is necessary to ensure the safety of customer information, and to develop the network resources to the greatest extent, through multi-channel and multiple units and companies to further develop e-payment and other services. For example, can be developed for customers to pay water and electricity living expenses service. In addition, the radio and television networks and intelligent terminals can be combined on the remote monitoring of homes and shops, and thus effectively protect the safety of residents. Second, users can push all kinds of short messages, the latest information, so that customers keep in touch with the outside world. Through the analysis of user data, users can change the preferences and needs of a more clear grasp, so that companies can change in response to customer demand for new products and new business, to provide users with more satisfied with the products and services, so that radio and television networks in the pursuit of profit at the same time, the user's products and services needs have been greatly met.

Radio and television network to create a "new integrated information service provider" for the pursuit of goals, when the network gradually digital, broadband services and data networks and other business gradually become the company's new source of profit. Companies need to properly integrate the relevant resources, the use of hierarchical marketing strategy, through the expansion of customer service centers to attract Taurus customers. To efficient, personalized service to return customers, VIP customers for the establishment of service centers. At the same time, to provide efficient services to large customers, and effectively enhance customer satisfaction and customer focus of corporate loyalty.

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