Essay代写：Advertising design of Micro Media－r51due

下面为大家整理一篇优秀的essay代写范文- Advertising design of Micro Media，供大家参考学习，这篇论文讨论了微媒体的广告设计。随着科技的进步和时代的发展，微媒体被越来越多的人所关注，并以其独特的优势迅速发展。这不仅冲击着传统媒体形式，更刺激了广告的传播，应运而生的微媒体广告也成为广告界新宠。微媒体广告通过对多种媒体形式的解构与建构，在多种信息之间建立连接，从而实现广告形式的创新。

With the progress of science and technology and the development of the Times, micro-media has been more and more people's attention, and with its unique advantages of rapid development. This not only impact on the traditional media form, but also stimulate the spread of advertising, the emergence of micro-media advertising has become a favorite in the advertising industry. Through the discussion of micro-media and micro-media features, this paper probes into the design of advertisement based on micro-media from the perspective of vision and design.

With the rapid spread of information and fast development of life rhythm, everything in life is full of Chanping characteristics. Mobile terminals such as mobile phones and tablets have sprung up with "micro" products such as micro-blogging, micro-movies, micro-letters and micro-clouds. China's new media has entered the "micro" era, the rapid development of micro-media, and is becoming the largest carrier of information, the Chinese Academy of Social Sciences published in the 2014 New Media Blue Book.

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The word "micro-media" is accompanied by the emergence of microblogs, the academia on the concept of micro-media is not clearly unified, some people think that "micro-media" is the micro-blogging media, there is also a view of the micro-media and the new media, that "micro-media" is sometimes referred to as the new media, is the new technology support system in the form of Baidu Encyclopedia of a number of independent publishing points in the network structure, called micro-media, and specifically pointed out that the word, always refers to a large number of individual network structure, only to understand that the individual is meaningless. Therefore, the view that "micro-media" is microblogging media is clearly one-sided. It is also unreasonable to equate micro media with the concept of new media, because the concept of new media is too broad, using digital technology, network technology, through the Internet, broadband LAN, wireless communication network, satellite and other channels, as well as computers, mobile phones, digital TV and other terminals, The dissemination of information and entertainment services to users can be called New media.

In practice, we call Sina, Sohu those portals as media, because they are run by large enterprises, so compared to the portal site, the personal operation of the site is a micro-media. Zhang Honghong in the "research on the factors influencing the competitiveness of micro-media advertisement", the paper puts forward the definition of micro-media. Micro-media is a subset of the definition of the original micro-media, it is a special dissemination of information media, in addition to have a number of independent publishing points of the network structure of the characteristics of the communication, at the same time has a small form, simple structure and other characteristics of the media form. Therefore, micro-bo, micro-letter and so on are micro-media forms.

Micro-media takes the network as the dissemination background, compared with the traditional media, the micro-media information source is open to the information, the propagation path has no copyright barrier, the interested individual can become the node on the propagation path spontaneously by forwarding and sharing. Therefore, the spread of micro-media is relatively spontaneous. Micro-media to mobile terminals as the main carrier, people with mobile phones, tablets, such as information dissemination platform, because of easy to carry, arbitrary, so the release of information is not limited by time and space. At the same time, mobile phones, tablets, such as the reception platform for information, can better adapt to the fast-paced life, so that people in the car, rest time can get first-hand information, convenient and fast.

The short level of micro-media is mainly embodied in the content and the way, "short" is a short content, such as micro-BO information within 140 words, micro-letter voice every 60 seconds, even micro-letter news is usually controlled in about 500 words. Micro-media Content short, concise information, more suitable for the fast pace of life. "Ping" is a participatory approach to the civilian population, compared with the traditional media publishers are mostly ordinary people, there is no high threshold limit, do not need professional technology to participate in it. The popularity of the participatory approach makes the micro-media more easily accepted by the general public, thus greatly increasing the participation of micro-media users.

Micro-media can be reproduced or commented on the source of information, when new information is added to realize the value of the information, so that interested audiences, and publishers reviewers are not subject to threshold restrictions. At the same time, information sources in countless times to share and transfer of the process has been the attention of countless netizens, to achieve the spread of fission. With the linear transmission of traditional media and the network communication of network media, the fission-type efficient transmission of micro-media provides a new way for advertisers.

The micro-media advertisement in the mobile internet Big Data age has created the new era of advertisement, and compared with the traditional advertisement design, the advertisement design based on micro-media shows unique advantages in the aspects of innovation, interactivity, flexibility and pertinence.

Traditional advertising and graphic combination of graphic ads and audio-visual combination of video ads, the form of a single, the screen boring, difficult to meet the needs of many audiences. Micro-media advertising in the form of innovative, it combines text, pictures, audio, video, animation and other media information. Micro-media advertising through the deconstruction and construction of a variety of media forms, in a variety of information between the establishment of a connection, so as to achieve the innovation of advertising forms. For example, IKEA home 2015 spring new ――sprutt series micro-letter promotion, combined with video images and other media forms. Micro-media advertising design integrates a variety of media forms, dynamic images and voice transport ideas and feelings, with the image of the rhythm and temperament, directly to the audience's visual auditory organs. The setting of the play button in the advertising interface is well adapted to the needs of the audience, and the button design is simple and quick to operate. Innovative micro-media advertising design is not only personalized more humane. Micro-media advertising reception platform is based on mobile phones, tablet computers, such as mobile terminals, in order to avoid mobile phone screen too small, IKEA home new products to promote the design of information, follow the slide reading habits, information vertical expansion. The interface color Harmony unifies, the graph color and the background color relations handles properly, the screen topic prominent level is distinct, each page's visual information is single-minded.

The traditional advertising design and communication strategy is one-way transmission, with repeated playback, forced infusion of the way to people, the content of a single, the screen boring not only not to attract the attention of the audience, more easily to the audience to produce boredom psychology. Different from the one-way of traditional advertising, the interactive nature of micro-media advertising completely changed the traditional advertising audience passive acceptance of information.

The interactive forms of micro-media advertisement are various, such as stealing red envelopes, drifting bottles and so on. Pizza Hut 2015 White Valentine's Day launched the "mobile phone shake a shake" activities, users click the link to enter the "Shake a Shake" interface, shaking the mobile phone randomly appeared a half-price package, if not satisfied can continue to shake until to find a suitable package. Compared with Pizza Hut TV commercials, the same is a half-price package, this intelligent interactive form of advertising can not only better attract the attention of the audience, but also effectively avoid the audience to produce boredom.

When a micro-media advertisement is released, audiences can interact through comments or comment functions. This interaction is not only the interaction between audience and advertisement, but also the interaction between audience and advertisers and audience and audience. Of course, advertisers to receive feedback from the audience, the ads or products to adjust, in turn to meet the needs of the audience, so as to achieve the goal of mutual benefit.

The traditional advertising cycle is restricted by the distribution cycle of traditional media, the process of examination and approval is complex, it needs a series of audit to meet with the audience, limited by time and space. Micro-media advertising is not limited by time and space, can be based on social hotspots and trends in time to publish ads. For example, the 2014 World Cup, contact Food signed Brazil national team, the World Cup gossip as a breakthrough point, in contact with the food official micro-blog launched the "Contact grilled West Team" activities, 32 days each day will be based on the timely upload update a cartoon poster, continuous deep digging World Cup interesting news. Not only has the brand successfully participated in it, during the World Cup always keep the heat, but also let the fans and brand interaction. Thanks to the flexibility of micro-media advertising, combined with other activities launched by the food industry, it has become the biggest black horse in World Cup marketing. In addition, the flexibility of micro-media advertising can now detect advertising effects, advertisers can collect the feedback information of users by means of technology, and through the statistics and analysis of the feedback information, grasp the attitude and suggestion of the advertisement in time, delete and update the content and form of the advertisement at any time, so as to make the advertisers achieve more rapid and efficient marketing.

Although the traditional advertising is also aimed at some groups, but the scope of the larger, targeted, popular trend is obvious, the common form of popular advertising has always let consumers feel independent of their own advertising, it is difficult to arouse the attention of consumers and the interest and motivation to accept. It is easy to result in general advertising effect, serious waste of advertising resources and other phenomena. Micro-media release a lot of content and information, most of them need to be customized or subscribe to the user, objectively achieve the ads to reach users and advertising needs of the user overlap, improve the arrival rate of advertising, increase the targeted advertising, to avoid the waste of advertising resources.

In addition, according to the amount of clicks and the length of the data analysis, advertisers can clearly know which ads the individual consumers are interested in and which ads are not interested. Then the content and form of the ads targeted to design, according to the audience to publish different content ads, the ads accurately to the interested target consumers, the realization of advertising information on a one-to-one release.

Micro-Media Advertising design unique innovative design, interactive design, flexibility design and targeted design, can adapt to different product advertising needs, especially in micro-media advertising design performance most prominent, advertising content into people's clothing, food, housing, and many aspects of the line. For example, Tianjin Bar barbecue first brand ―― old boat bar, in the micro-trust public platform to do the advertising design not only integrates a variety of media forms and interactive forms, more importantly, its flexible electronic point meals and targeted member services. Micro-media has opened the O2O mode of consumption, micro-media advertising design has brought people a new experience of advertising.

Micro-media in the background of the micro-era adapt to the changes of the Times, the development of rapid, with its unique advantages and favored, micro-media advertising has been more and more people in the field of widespread concern. With the gradual improvement and development of micro-media functions, micro-media as a newcomer in the future will occupy an important position in the media sector, become the most influential media forms. The advertisement design based on micro-media is more and more accepted and recognized by more and more people with the incomparable innovation, interactivity, flexibility and pertinence of traditional advertisement, which will become the most valuable form of advertisement with the popularization and development of micro-media.

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